Brown v. Dolce & Gabbana USA Inc.

CourtDistrict Court, S.D. New York
DecidedJuly 11, 2025
Docket1:24-cv-03807
StatusUnknown

This text of Brown v. Dolce & Gabbana USA Inc. (Brown v. Dolce & Gabbana USA Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brown v. Dolce & Gabbana USA Inc., (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK -------------------------------------X LUKE BROWN,

Plaintiff,

- against - MEMORANDUM AND ORDER 24 Civ. 3807 (NRB) DOLCE & GABBANA USA INC., UNXD, INC., BLUEBEAR ITALIA S.R.L.,

Defendants. -------------------------------------X NAOMI REICE BUCHWALD UNITED STATES DISTRICT JUDGE Plaintiff Luke Brown brings this action against three defendants scattered across the globe: (1) Dolce & Gabbana USA Inc. (“D&G USA”), a Delaware corporation, (2) UNXD, Inc. (“UNXD”), a Dubai corporation, and (3) Bluebear Italia S.R.L., an Italian corporation. ECF No. 15 (“AC”) ¶¶ 38-40. Plaintiff, on behalf of a putative class, alleges that defendants advertised, promoted, and sold digital assets, or “Non-Fungible Tokens” (“NFTs”), but then failed to deliver the benefits they promised. Id. ¶¶ 1, 2. D&G USA, the sole American defendant and the only defendant to be served, moves to dismiss plaintiff’s amended complaint. ECF No. 27. D&G USA argues that it is incorrectly named in the amended complaint, as it never advertised, promoted, or sold the relevant NFTs. ECF No. 28. According to D&G USA, plaintiff’s allegations refer to its Italian parent company, Dolce & Gabbana S.R.L. (“D&G -1- S.R.L.”),1 which did enter into a joint venture in relation to the relevant NFTs. Id. However, D&G USA maintains that it cannot be haled into court for D&G S.R.L.’s alleged conduct. ECF Nos. 27, 28. For the following reasons, the Court grants D&G USA’s motion

to dismiss. BACKGROUND I. Factual Background The facts set forth below are drawn from the well-pleaded allegations in plaintiff’s amended complaint and are accepted as true for purposes of this motion. See Wilson v. Dynatone Publ’g Co., 892 F.3d 112, 117 (2d Cir. 2018). a. Alleged Scheme Plaintiff alleges that defendants “jointly created and marketed the ‘DGFamily’—a digital asset project . . . —which was used to sell digital assets” or NFTs. AC ¶ 2.2 As part of the alleged scheme, plaintiff claims that defendants “marketed

1 Despite referring to D&G S.R.L. as a “defendant” at various points in his amended complaint, AC ¶¶ 34, 37, plaintiff did not include D&G S.R.L. in the caption of his amended complaint, id.; see also ECF No. 32 (same in opposition), and did not identify D&G S.R.L. as a defendant on the docket. Service has not yet been effectuated on D&G S.R.L., see ECF No. 32 at 1 n.1, and defense counsel notes that this Court may not have jurisdiction over D&G S.R.L. at all, see ECF No. 28 at 4-5 n.4. For the purposes of this opinion, it is immaterial whether D&G S.R.L. is a proper defendant in this action.

2 UNXD announced the launch of DGFamily Products on February 20, 2022, and “Dolce & Gabbana and UNXD began selling their DGFamily Products” on April 24, 2022. AC ¶¶ 45, 47. -2- DGFamily Products to purchasers by falsely claiming that, in exchange for transferring cryptocurrency to buy a DGFamily Product, purchasers would later receive benefits, including, among other things, digital rewards, physical products, and exclusive access to events, along with the support of an online ecosystem to

use and market DGFamily Products.” Id. ¶ 10. However, plaintiff contends that, “[o]nce the purchasers’ funds [we]re used to purchase the NFTs, the developers abruptly abandon[ed] the project and fail[ed] to deliver the promised benefits all while fraudulently retaining the purchasers’ funds.” Id. ¶ 9; see also id. ¶¶ 48, 51, 70, 71 (similar).3 According to plaintiff, defendants made “false and materially misleading statements” regarding DGFamily in “press releases,” on defendants’ “websites,” and via “postings on social media websites such as Twitter.” Id. ¶ 16. In February 2024, “Defendants made the business decision to forgo an expensive and time-consuming process to complete the

3 Specifically, plaintiff claims that “UNXD announced the first of the eight benefits, or the first drop, on June 10, 2022, [] 13 days after they had originally promised to release it,” and then failed to release the drop until June 17, 2022. AC ¶ 53. Plaintiff further alleges that this drop was not useable until June 28, eleven days after its release. Id. ¶¶ 53, 54.

Additionally, as pled in the operative complaint, “[t]he second drop occurred on July 30, 2022, when Dolce & Gabbana and UNXD sent passes to order Dolce & Gabbana clothing to investors—around 50 days overdue.” Id. ¶ 56. In May and June 2023, defendants announced that the third set of benefits were “arriving around the world,” but plaintiff alleges that many of defendants’ “investors/customers” did not receive them or had to pay “triple digit bills in USD for” unexpected fees. Id. ¶¶ 67, 68. -3- DGFamily project or support it.” Id. ¶ 70. As a result, plaintiff allegedly lost $5,800. Id. ¶ 36. b. D&G USA’s Alleged Involvement Plaintiff’s amended complaint contains 221 paragraphs, but only seven specifically mention D&G USA. AC ¶¶ 2, 33, 34, 37, 38, 41, 44. Instead, plaintiff refers to both D&G USA and D&G S.R.L.

as “Dolce & Gabbana” because, according to the complaint, they “are effectively the same company,” and D&G USA is the “alter-ego” of D&G S.R.L. Id. ¶¶ 2, 33, 34. The Court reproduces here the seven allegations which specifically refer to D&G USA:  “Using the ‘Dolce & Gabbana,’ brand begun and owned by Defendant Dolce & Gabbana S.R.L. and its alter-ego Dolce & Gabbana USA Inc. (jointly ‘Dolce & Gabbana[’]), Defendants jointly created and marketed the ‘DGFamily[.]’” Id. ¶ 2.  “Plaintiff alleges Dolce & Gabbana USA Inc. is the alter- ego of its parent corporation Dolce & Gabbana S.R.L. and they operate as a joint entity because (a) Dolce & Gabbana USA Inc. functions at the absolute direction of Dolce & Gabbana S.R.L. in conducting their business of designing, producing, and marketing luxury clothing and accessories, (b) all of the business of Dolce & Gabbana USA Inc. and Dolce & Gabbana S.R.L. is directed by their shared CEO Alfonso Dolce, (c) prices for goods by Dolce & Gabbana USA Inc. and Dolce & Gabbana S.R.L. are determined by their shared CEO Alfonso Dolce, (d) the corporate formalities between Dolce & Gabbana USA Inc. and Dolce & Gabbana S.R.L. are rarely followed, if at all, and the entities only present themselves as “Dolce & Gabbana” to the public (e) the capitalization of Dolce & Gabbana USA Inc. is established at the sole direction and whim of Dolce & Gabbana S.R.L., (f) Bloomberg describes the USA entity is operating as merely the -4- online store for Dolce & Gabbana products, (g) the Dolce & Gabbana website is listed as owned by the Italian entity but uses the American ‘.com’ domain, as does its customer service email, (h) the Dolce & Gabbana website lists jobs for all Dolce & Gabbana entities, and (i) their shared CEO Alfonso Dolce publicly refers to Dolce & Gabbana’s plans in the United States as part of the Italian fashion house’s direct business—singularly referring to Dolce & Gabbana for all of their business activities.” Id. ¶ 33.  “Defendants Dolce & Gabbana USA Inc. and Dolce & Gabbana S.R.L. are effectively the same company and are treated as such throughout the remainder of the Complaint besides to delineate which employees of each entity are already known to be involved in the scheme and their relevant jurisdictional information.” Id. ¶ 34.  “Defendant Dolce & Gabbana S.R.L. is a company formed under the laws of Italy with a registered office at Via Carlo Goldoni 10, 20129 Milan, Italy. Upon information and belief, Dolce & Gobbana S.R.L. owns Defendant Dolce & Gabbana USA Inc. (jointly, (‘Dolce & Gabbana’). Dolce & Gabbana S.R.L. is an international renowned fashion company that i [sic] joined into a cryptocurrency related scam with Defendant UNXD.” Id. ¶ 37.  “Defendant Dolce & Gabbana USA Inc.

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Brown v. Dolce & Gabbana USA Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/brown-v-dolce-gabbana-usa-inc-nysd-2025.