Brokers' Choice of America v. NBC Universal, Inc.

CourtCourt of Appeals for the Tenth Circuit
DecidedJuly 9, 2014
Docket11-1042
StatusPublished

This text of Brokers' Choice of America v. NBC Universal, Inc. (Brokers' Choice of America v. NBC Universal, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brokers' Choice of America v. NBC Universal, Inc., (10th Cir. 2014).

Opinion

FILED United States Court of Appeals PUBLISH Tenth Circuit

UNITED STATES COURT OF APPEALS July 9, 2014

Elisabeth A. Shumaker TENTH CIRCUIT Clerk of Court

BROKERS’ CHOICE OF AMERICA, INC.; TYRONE M. CLARK,

Plaintiffs – Appellants,

v. No. 11-1042

NBC UNIVERSAL, INC.; GENERAL ELECTRIC CO.; CHRIS HANSEN; STEVEN FOX ECKERT; MARIE THERESA AMOREBIETA,

Defendants – Appellees.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO (D.C. No. 1:09-CV-00717-CMA-BNB)

John J. Walsh of Carter Ledyard & Milburn LLP, New York, New York (Thomas E. Downey, Jr. of Downey & Murray, LLC, Englewood, Colorado, with him on the brief) for Plaintiffs–Appellants.

Thomas B. Kelly of Levine Sullivan Koch & Schulz, LLP., Denver, Colorado (Hilary C. Lane of NBC Universal, Inc., New York, New York; Gayle C. Sproul, of Levine Sullivan Koch & Schulz, LLP, Philadelphia, Pennsylvania, with him on the brief) for Defendants– Appellees.

Before BRISCOE, Chief Circuit Judge, McKAY, and O'BRIEN, Circuit Judges.

O’BRIEN, Circuit Judge. Tyrone M. Clark and his company, Brokers’ Choice of America, (jointly, BCA)

sued NBC Universal, Inc. (NBC) and some of its employees (collectively Dateline),1

after it aired a Dateline2 segment titled “Tricks of the Trade.” The aired segment featured

snippets of Clark taken from one of his two-day seminars for insurance brokers at

“Annuity University” located on BCA’s property in Colorado. With the assistance of

Alabama officials, the Dateline crew was able to gain access to BCA’s closed seminar.

The crew surreptitiously—and according to BCA, illegally—filmed the seminar. Using a

mere 112 words from the two-day seminar, the aired program depicted Clark as one who

teaches insurance agents how to employ misrepresentations and other questionable tactics

in order to dupe senior citizens into purchasing inappropriate annuity products. BCA

says Clark’s seminars (including the one filmed by Dateline), when considered in their

entirety, teach and encourage ethical conduct by presenting a balanced approach to

saving and investing, and, while touting the advantages of annuities, emphasize that they

are not right for everyone. BCA claims Dateline used its own “tricks of the trade”—

innuendo coupled with very selective editing and commentary—to present Clark’s

statements out of context in order to create a false impression thereby defaming him. In

1 BCA sued NBC, Dateline on-line reporter Chris Hansen, and Dateline producers, Maria Amorebieta and Steven Eckert. BCA included General Electric as a defendant because it owns a controlling stake in Dateline. The Alabama officials are not parties to this action. 2 Dateline is an NBC weekly news program packaged in a made-for-TV magazine format.

-2- its 42 U.S.C. § 1983 claim, BCA alleges Dateline violated its constitutional rights while

acting in conjunction with the Alabama officials.

Seemingly, resolution of the defamation claim would not be particularly

complicated. The judge or a properly instructed jury could view the Dateline segment as

aired, compare it to what Clark said over the course of his two-day seminar and decide

whether the aired program gave a false impression of his seminar; in other words,

whether the segment was not substantially true. Sadly, that was not to be.

Dateline moved to dismiss the complaint. It maintained BCA failed to allege

sufficient facts to plausibly establish its aired statements were false. It sought to dismiss

the civil rights claims because BCA’s factual allegations did not demonstrate that the

help received from Alabama officials in the production of the program amounted to joint

conduct. The court granted Dateline’s motion. BCA appealed. It contends the district

court failed to credit its allegations as true and improperly made factual determinations to

reach its conclusions. We affirm in part, reverse in part, and remand for further

proceedings.

BACKGROUND

Dateline decided to produce a program exposing fraud in annuity sales to senior

citizens. To that end, in mid-2007, Dateline producers were assisted by Alabama

officials who were investigating the practices used in the sale of annuities to seniors. The

officials were members of what came to be known as the Alabama Annuities Task Force,

which included representatives from the Alabama Department of Insurance, the Alabama

Securities Commission, and the Alabama Attorney General’s Office.

-2- Titled “Tricks of the Trade,” Dateline identified Clark and BCA’s “Annuity

University” as a training program teaching “questionable tools of the trade.”

(Appellant’s App’x, Vol. I at 57.) The producers wanted to film the training program

with hidden cameras. Because only licensed insurance agents may attend Annuity

University,3 Alabama officials agreed to provide false insurance licenses to two of the

Dateline producers, Maria Amorebieta and Steven Eckert, and listed their names on the

national register of insurance agents. In turn, the Dateline producers agreed not to sell

insurance products and to return the licenses after the investigation. The producers

attended and filmed at least part of Clark’s two-day October 2007 seminar.

A. The Program

Dateline aired “Tricks of the Trade” in April 2008, using the show’s signature

format. The program opens with Chris Hansen introducing the subject. It proceeds to

alternate between hidden-camera footage and studio interviews. The first interview

subject was Leo Stulen, a senior who had purchased an equity-indexed annuity4 without

3 Located on BCA’s property in Colorado, Annuity University’s seminars are certified for Continuing Education credits by the Insurance Departments of several states. The classes are taught by Clark during a two-day course covering “the technical aspects of annuities and annuity contracts, annuity rules and regulations, and annuities marketing.” (Appellant’s App’x, Vol. III at 791.) The lecture room has clear postings prohibiting the recording of any portion of the lectures by attendees. 4 An equity indexed annuity is “[a] special class of annuities that yields returns on your contributions based on a specified equity-based index . . . . Insurance companies commonly offer a provision of a guaranteed minimum return with indexed annuities, so even if the stock index does poorly, the annuitant will have some of his downside risk of loss limited. However, it also is common for an annuitant’s yields to be somewhat lower (Continued . . . )

-3- being told “he would pay stiff surrender penalties” if he needed to withdraw his

investment. (Appellant’s App’x, Vol. I at 51.) Stulen recounted a time when his wife

became ill and they had to withdraw their money. They were required to pay a 15%

surrender fee, which forced them to sell their home and choose between buying food or

pills. Following Stulen’s interview, Hansen states:

Join us for a ground-breaking hidden-camera investigation, as we go behind the scenes to uncover the techniques they use: inside sales meetings – where we catch the questionable pitches; inside training sessions – where we discover agents being taught to scare seniors; and, finally, inside senior[s’] homes to reveal the tricks some agents use to puff their credentials to make a sale.

(Id. at 52.)

Next, Dateline shows hidden camera footage of an insurance salesman giving a

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Sorrells v. United States
287 U.S. 435 (Supreme Court, 1932)
Lopez v. United States
373 U.S. 427 (Supreme Court, 1963)
New York Times Co. v. Sullivan
376 U.S. 254 (Supreme Court, 1964)
Lewis v. United States
385 U.S. 206 (Supreme Court, 1967)
Hoffa v. United States
385 U.S. 293 (Supreme Court, 1966)
Katz v. United States
389 U.S. 347 (Supreme Court, 1967)
Bumper v. North Carolina
391 U.S. 543 (Supreme Court, 1968)
Terry v. Ohio
392 U.S. 1 (Supreme Court, 1968)
Wisconsin v. Constantineau
400 U.S. 433 (Supreme Court, 1971)
United States v. White
401 U.S. 745 (Supreme Court, 1971)
Herbert v. Lando
441 U.S. 153 (Supreme Court, 1979)
Blum v. Yaretsky
457 U.S. 991 (Supreme Court, 1982)
Tennessee v. Garner
471 U.S. 1 (Supreme Court, 1985)
Ohio v. Robinette
519 U.S. 33 (Supreme Court, 1996)
Wilson v. Layne
526 U.S. 603 (Supreme Court, 1999)
Illinois v. Wardlow
528 U.S. 119 (Supreme Court, 2000)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)

Cite This Page — Counsel Stack

Bluebook (online)
Brokers' Choice of America v. NBC Universal, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/brokers-choice-of-america-v-nbc-universal-inc-ca10-2014.