Breeders' Cup Limited v. Nuvei Technologies Inc.

CourtDistrict Court, E.D. Kentucky
DecidedJune 21, 2023
Docket5:19-cv-00113
StatusUnknown

This text of Breeders' Cup Limited v. Nuvei Technologies Inc. (Breeders' Cup Limited v. Nuvei Technologies Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Kentucky primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Breeders' Cup Limited v. Nuvei Technologies Inc., (E.D. Ky. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF KENTUCKY CENTRAL DIVISION LEXINGTON

BREEDERS’ CUP LIMITED, et al., ) ) Plaintiffs, ) No. 5:19-cv-00113-GFVT ) V. ) MEMORANDUM OPINION ) & NUVEI TECHNOLOGIES, INC., ) ORDER ) Defendant. ) )

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This matter is before the Court on cross-motions for summary judgment filed by the Parties. [R. 56; R. 60.] Breeders’ Cup and Pivotal Payments (now known as Nuvei Technologies) entered into a Sponsorship Agreement that allowed Pivotal to advertise itself as the “Official Credit Card Processor of the Breeders’ Cup.” When Churchill Downs used Ticketmaster to process credit cards for ticket sales to the 2018 Breeders’ Cup World Championships, Pivotal exited the contract, and Breeders’ Cup sued. Pivotal now argues that official should mean exclusive. But the Sponsorship Agreement granted no right whatsoever for Pivotal to process ticket sale transactions, whether exclusively or officially. Accordingly, Pivotal breached the contract and had no right to exit the deal. Breeders’ Cup’s Motion for Summary Judgment [R. 60] is GRANTED in part, and Pivotal’s Motion for Summary Judgment [R. 56] is DENIED in part. I The Breeders’ Cup hosts the World Championships of Thoroughbred racing. [R. 56-2 at 2.] Influential and wealthy competitors, corporate partners, and spectators gather each year at a different racetrack to attend the two-day event. See id. at 2–3. Through ticket sales, the races

generate significant revenue. [R. 58 at 8; R. 65 at 6.] Pivotal Payments, Inc., provides credit card processing services. [R. 1-1 at 6.] When Pivotal handles a transaction for a client, it receives a small fee. [R. 58 at 13; e.g., R. 11-1 at 3 (establishing a fee of cost plus 0.25%).] Seeking to expand its business, Pivotal negotiated a relationship with Breeders’ Cup. [R. 58 at 2; R. 65 at 1–2.] Whether the relationship included the right to process ticket sales for the World Championships is the key issue in this litigation. [R. 58 at 3; R. 61-1 at 4.] The parties ultimately memorialized this relationship in a Sponsorship Agreement executed on October 2, 2014. [R. 58 at 2; R. 61-1 at 2; see also R. 61-2 (the document).] The contract required Pivotal to pay Breeders’ Cup Limited a royalty of $40,000 per year and to pay

Breeders’ Cup Properties $35,000 per year as “a digital and hospitality fee.” [R. 61-2 at 4 ¶¶ 3(a)–(b).] During four of the later years of the contract, Pivotal also agreed to increase these amounts if it processed over $5,000,000 in credit card fees for Breeders’ Cup. Id. ¶ 3(c). In exchange, Breeders’ Cup agreed to several promotional partnerships with Pivotal. Breeders’ Cup allowed Pivotal to use its trademarks and logos in its advertising, to call itself the “Official Credit Card Processor of the Breeders’ Cup,” and to use archived footage of Breeders’ Cup races in its advertising. Id. at 2–3 ¶ 1(a). The contract required Breeders’ Cup to identify Pivotal as a presenter during a cocktail hour the week of the Championship races. Id. at 3 ¶ 1(b). Breeders’ Cup also agreed to send a co-branded marketing email to some of its clients, to mention Pivotal on its website, and to provide Pivotal with eight tickets to its events each year Id. ¶ 2. In addition to these promotional benefits, Breeders’ Cup Properties agreed to simultaneously enter into a “merchant processing arrangement” with Pivotal. Id. at 5 ¶ 4. The

parties agreed that this Merchant Agreement would pay Pivotal a fee “equal to interchange and assessment plus Twenty-Five (25) basis points . . . .” Id. Both Pivotal and Breeders’ Cup agree that this clause of the Sponsorship Agreement lacks an explicit reference to the processing of ticket sales. [R. 58 at 3; R. 61-1 at 6.] Before signing the Sponsorship Agreement in October, Breeders’ Cup agreed to three Merchant Agreements. In July 2014, Breeders’ Cup Limited allowed Pivotal to process payments for Breeders’ Cup Nominations. [R. 61-1 at 2 n.4; R. 60-2 at 3.] In August of 2014, the Breeders’ Cup Betting Challenge and Breeders’ Cup Charities followed suit and permitted Pivotal to process payments that they received. [R. 61-1 at 2 n.4; R. 60-3 at 3; R. 60-4 at 3.] Through the course of four World Championships, the parties enjoyed their relationship.

In the fall of 2014, Pivotal’s executives attended the World Championships, Breeders’ Cup advertised Pivotal as its “Official Credit Card Processor” on its website, and the parties collaborated to craft a press release describing an “[e]xclusive payment processing agreement” for Pivotal “to handle online and in-person ticketing . . . .” [R. 60-11 at 7; R. 60-12; R. 56-3 at 14.] The same year, Pivotal inked its first deal to process credit card fees for tickets sales with one of the racetracks that host the World Championships. [R. 56-19 at 3.] In September of 2014, the Keeneland Association, Inc., signed a Merchant Agreement and permitted Pivotal to process “admissions tickets” for the 2015 World Championships, which it would host. Id. The host of the 2016 World Championships, Santa Anita, followed suit. [R. 56-20 at 3.] And Del Mar eventually signed a Merchant Agreement for online ticket sales for the 2017 event. [R. 56-21 at 3.] The snag came when Churchill Downs, the site for the 2018 races, did not utilize Pivotal. [R. 58 at 11–12; R. 61-1 at 7–8.] Churchill Downs had an exclusive contract with Ticketmaster.

[R. 61-1 at 8.] In the fall of 2018, Pivotal notified Breeders’ Cup that it intended to terminate the Sponsorship Agreement. [R. 58 at 13; R. 61-1 at 9.] Pivotal argues that, by failing to ensure that Pivotal processed the 2018 ticket sales, Breeders’ Cup breached the contract and justified Pivotal’s exit. [R. 58 at 12.] For its part, Breeders’ Cup believes Pivotal concluded that the Sponsorship Agreement was not profitable and looked for an excuse to get out of it. [R. 65 at 10.] Regardless, Pivotal neither made its payment under the contract in the fall of 2018, nor any of the remaining payments. [R. 61-1 at 3, 10.] Breeders’ Cup sued Pivotal in Fayette Circuit Court, claiming breach of contract, unjust enrichment, and breach of the implied covenant of good faith and fair dealing. [R. 1-1 at 15–16.] Pivotal removed the case to federal court and brought counterclaims against Breeders’ Cup for

breach of the Sponsorship Agreement, breach of the Merchant Agreements, breach of the implied duty of good faith and fair dealing, and a request that the Court declare that it was entitled to terminate the Sponsorship Agreement. [R. 1; R. 10 at 13–16.] Both parties moved for summary judgment, and the matter is now ripe for review.1 [R. 56; R. 60.] II Federal courts grant summary judgment if “the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a). However, some factual disputes between the parties do not prevent summary

1 An unredacted copy of Pivotal’s motion is located at [R. 58]. Likewise, an unredacted copy of Breeders’ Cup’s motion may be found at [R. 61-1]. judgment. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248–49 (1986). Only facts that affect the outcome of the suit under the governing law preclude the entry of summary judgment. Id. at 249. The facts must also be genuine in that, if proven at trial, a reasonable jury could rely on them to return a verdict for the non-moving party. Id.

To be disputed, a party need not prove a material fact conclusively, but the non-moving party must present sufficient probative evidence to require a judge or jury to resolve the matter at trial. First Nat’l Bank v. Cities Serv.

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Breeders' Cup Limited v. Nuvei Technologies Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/breeders-cup-limited-v-nuvei-technologies-inc-kyed-2023.