In the Missouri Court of Appeals Eastern District DIVISION TWO BREANNA ROSE, ) No. ED109193 ) Respondent, ) ) Appeal from the Circuit Court ) of St. Louis County vs. ) Cause No. 19SL-CC04651 ) SANTIAGO E. SABALA, JR, ) Honorable Joseph S. Dueker ) Respondent, ) Filed: June 29, 2021 ) and ) ) VERIZON COMMUNICATIONS, INC., ) ) Appellant. )
OPINION
This is an interlocutory appeal pursuant to § 435.440(1) RSMo.1 Defendant Verizon
Wireless Services, LLC (Verizon) challenges the trial court’s denial of its application to compel
arbitration. Because the arbitration provision was contained in a contract of adhesion that does
not comport with the reasonable expectations of the parties, we affirm.
1 All statutory references are to RSMo. Cum. Supp. 2020. Facts & Procedural Background
Plaintiff Breanna Rose’s claims relate to an incident occurring on March 7, 2018, when
she entered a Verizon store to exchange her iPhone for a newer model and a store employee
allegedly transferred several images from her phone to his email account without her consent.
According to her petition, the store employee took her phone to the back of the store where he
was researching a value for the phone exchange, Plaintiff believed. Approximately four months
later, Plaintiff discovered that an email had been sent from her account to an email address
associated with the Verizon employee and at a time coinciding with her visit to the Verizon
location. The email included several attached photographs and a video displaying nude and
partially nude images of Plaintiff, as well as a reproduction of Plaintiff nursing an infant. Based
on this, Plaintiff sued both the Verizon employee and Verizon, specifically alleging multiple
claims relating to the March 7 incident.
Subsequently, Verizon filed its “Motion to Compel Arbitration and to Stay Proceedings,”
arguing that the Plaintiff’s action should be removed from circuit court pursuant to their binding
arbitration agreement. More specifically, Verizon relies on a Verizon store receipt that Plaintiff
signed in September 2015, following an earlier visit to a Verizon store.2 The 2015 store receipt
includes language identifying the Verizon product of purchase, references the “SETTLEMENT
OF DISPUTES BY ARBITRATION INSTEAD OF JURY TRIALS,” and refers to an online
“Customer Agreement” accessible on Verizon’s website.
According to evidence submitted by Verizon, the Customer Agreement in effect at the
time Plaintiff signed the store receipt was dated July 24, 2015. A separate writing from the store
2 Although the September 2015 store receipt includes Plaintiff’s signature, the receipt identifies the “customer” as “KPMG PEAT MARWICK,” not Plaintiff. The record does not indicate the reason for this distinction and the parties’ briefs do not elaborate on it. For purposes of this decision, we assume that Plaintiff is deemed a party to the Customer Agreement.
2 receipt itself, the online July 2015 Customer Agreement states that a customer activating Verizon
services is “agreeing to every provision of this Agreement whether or not [the customer] ha[s]
read it.” The Customer Agreement includes arbitration language on pages seven to nine. Among
other relevant language, it reads:
ANY DISPUTE THAT IN ANY WAY RELATES TO OR ARISES OUT OF THIS AGREEMENT OR FROM ANY EQUIPMENT, PRODUCTS AND SERVICES YOU RECEIVE FROM US (OR FROM ANY ADVERTISING FOR ANY SUCH PRODUCTS OR SERVICES), INCLUDING ANY DISPUTES YOU HAVE WITH OUR EMPLOYEES OR AGENTS, WILL BE RESOLVED BY ONE OR MORE NEUTRAL ARBITRATORS . . .. The Customer Agreement further specifies that the “FEDERAL ARBITRATION ACT
APPLIES TO THIS AGREEMENT.” The Customer Agreement also provides that
Verizon “may change prices or any other term of your Service or this agreement at any
time . . ..” Other provisions limit Verizon customers’ rights with respect to disputes over
billing and service interruptions.3
The trial court denied Verizon’s “Motion to Compel Arbitration and to Stay Proceedings”
on September 9, 2020. When doing so, the court held that the arbitration provision was “both
procedurally and substantively unconscionable, and a contract of adhesion.” Further, the court
held the provision “was not a negotiated contract” and “does not comport with the reasonable
expectations of the parties” because an individual purchasing a new mobile device “would not
reasonably expect that any and all disputes, especially like those regarding the allegations herein,
would have to be resolved by arbitration . . ..”
Verizon now appeals, requesting the court reverse the trial court’s denial of its Motion to
Compel Arbitration and direct the trial court to enter an order compelling Plaintiff to submit to
3 The record also contains undisputed evidence that Verizon is a telecommunications company that sells wireless products and services.
3 arbitration and stay the litigation. Verizon raises three interrelated points. In Point I, it argues that
the trial court erred in applying the Missouri Uniform Arbitration Act (MUAA), rather than the
Federal Arbitration Act (FAA). In Points II and III, Verizon contends that the arbitration
provision was not unconscionable or a contract of adhesion and met the parties’ reasonable
expectations, contrary to the trial court’s conclusions.
Standard of Review
The trial court’s factual determinations regarding the existence of a valid, enforceable
arbitration agreement will be affirmed unless there is no substantial evidence to support it, it is
against the weight of the evidence, or it erroneously declares or applies the law. Brewer v.
Missouri Title Loans, 364 S.W.3d 486, 492 (Mo. banc 2012); see also Theroff v. Dollar Tree
Stores, Inc., 591 S.W.3d 432, 436 (Mo. banc 2020). Where there is no factual dispute or the
question is one of contract interpretation, review is de novo. Theroff, 591 S.W.3d at 436.4
Discussion
The FAA provides that arbitration agreements “involving commerce” are enforceable
“save upon such grounds as exist at law or in equity for the revocation of any contract.” 9 U.S.C.
§§ 1-2. The latter provision is sometimes referred to as the FAA’s “savings clause.” State ex rel.
Hewitt v. Kerr, 461 S.W.3d 798, 806 (Mo. banc 2015). The FAA’s purpose is to place arbitration
agreements on equal footing with other contracts. Buckeye Check Cashing, Inc. v. Cardegna, 546
U.S. 440, 443 (2006). The phrase “involving commerce” is a broad one, and extends the reach of
the FAA to any contract affecting interstate commerce. Bull v. Torbett, 529 S.W.3d 832, 838
(Mo. App. W.D. 2017). Because the present matter involves the sale or transaction of wireless
4 Unlike some other cases involving the interpretation or enforcement of an arbitration agreement, the present matter does not include a “delegation provision” directing the arbitrator to determine the issue of arbitrability. Cf. Soars v. Easter Seals Midwest, 563 S.W.3d 111, 114 (Mo. banc 2018).
4 telephones and services, interstate commerce is involved and the FAA applies. Accordingly, the
issue is whether the arbitration provision is revocable under any grounds involving a Missouri
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In the Missouri Court of Appeals Eastern District DIVISION TWO BREANNA ROSE, ) No. ED109193 ) Respondent, ) ) Appeal from the Circuit Court ) of St. Louis County vs. ) Cause No. 19SL-CC04651 ) SANTIAGO E. SABALA, JR, ) Honorable Joseph S. Dueker ) Respondent, ) Filed: June 29, 2021 ) and ) ) VERIZON COMMUNICATIONS, INC., ) ) Appellant. )
OPINION
This is an interlocutory appeal pursuant to § 435.440(1) RSMo.1 Defendant Verizon
Wireless Services, LLC (Verizon) challenges the trial court’s denial of its application to compel
arbitration. Because the arbitration provision was contained in a contract of adhesion that does
not comport with the reasonable expectations of the parties, we affirm.
1 All statutory references are to RSMo. Cum. Supp. 2020. Facts & Procedural Background
Plaintiff Breanna Rose’s claims relate to an incident occurring on March 7, 2018, when
she entered a Verizon store to exchange her iPhone for a newer model and a store employee
allegedly transferred several images from her phone to his email account without her consent.
According to her petition, the store employee took her phone to the back of the store where he
was researching a value for the phone exchange, Plaintiff believed. Approximately four months
later, Plaintiff discovered that an email had been sent from her account to an email address
associated with the Verizon employee and at a time coinciding with her visit to the Verizon
location. The email included several attached photographs and a video displaying nude and
partially nude images of Plaintiff, as well as a reproduction of Plaintiff nursing an infant. Based
on this, Plaintiff sued both the Verizon employee and Verizon, specifically alleging multiple
claims relating to the March 7 incident.
Subsequently, Verizon filed its “Motion to Compel Arbitration and to Stay Proceedings,”
arguing that the Plaintiff’s action should be removed from circuit court pursuant to their binding
arbitration agreement. More specifically, Verizon relies on a Verizon store receipt that Plaintiff
signed in September 2015, following an earlier visit to a Verizon store.2 The 2015 store receipt
includes language identifying the Verizon product of purchase, references the “SETTLEMENT
OF DISPUTES BY ARBITRATION INSTEAD OF JURY TRIALS,” and refers to an online
“Customer Agreement” accessible on Verizon’s website.
According to evidence submitted by Verizon, the Customer Agreement in effect at the
time Plaintiff signed the store receipt was dated July 24, 2015. A separate writing from the store
2 Although the September 2015 store receipt includes Plaintiff’s signature, the receipt identifies the “customer” as “KPMG PEAT MARWICK,” not Plaintiff. The record does not indicate the reason for this distinction and the parties’ briefs do not elaborate on it. For purposes of this decision, we assume that Plaintiff is deemed a party to the Customer Agreement.
2 receipt itself, the online July 2015 Customer Agreement states that a customer activating Verizon
services is “agreeing to every provision of this Agreement whether or not [the customer] ha[s]
read it.” The Customer Agreement includes arbitration language on pages seven to nine. Among
other relevant language, it reads:
ANY DISPUTE THAT IN ANY WAY RELATES TO OR ARISES OUT OF THIS AGREEMENT OR FROM ANY EQUIPMENT, PRODUCTS AND SERVICES YOU RECEIVE FROM US (OR FROM ANY ADVERTISING FOR ANY SUCH PRODUCTS OR SERVICES), INCLUDING ANY DISPUTES YOU HAVE WITH OUR EMPLOYEES OR AGENTS, WILL BE RESOLVED BY ONE OR MORE NEUTRAL ARBITRATORS . . .. The Customer Agreement further specifies that the “FEDERAL ARBITRATION ACT
APPLIES TO THIS AGREEMENT.” The Customer Agreement also provides that
Verizon “may change prices or any other term of your Service or this agreement at any
time . . ..” Other provisions limit Verizon customers’ rights with respect to disputes over
billing and service interruptions.3
The trial court denied Verizon’s “Motion to Compel Arbitration and to Stay Proceedings”
on September 9, 2020. When doing so, the court held that the arbitration provision was “both
procedurally and substantively unconscionable, and a contract of adhesion.” Further, the court
held the provision “was not a negotiated contract” and “does not comport with the reasonable
expectations of the parties” because an individual purchasing a new mobile device “would not
reasonably expect that any and all disputes, especially like those regarding the allegations herein,
would have to be resolved by arbitration . . ..”
Verizon now appeals, requesting the court reverse the trial court’s denial of its Motion to
Compel Arbitration and direct the trial court to enter an order compelling Plaintiff to submit to
3 The record also contains undisputed evidence that Verizon is a telecommunications company that sells wireless products and services.
3 arbitration and stay the litigation. Verizon raises three interrelated points. In Point I, it argues that
the trial court erred in applying the Missouri Uniform Arbitration Act (MUAA), rather than the
Federal Arbitration Act (FAA). In Points II and III, Verizon contends that the arbitration
provision was not unconscionable or a contract of adhesion and met the parties’ reasonable
expectations, contrary to the trial court’s conclusions.
Standard of Review
The trial court’s factual determinations regarding the existence of a valid, enforceable
arbitration agreement will be affirmed unless there is no substantial evidence to support it, it is
against the weight of the evidence, or it erroneously declares or applies the law. Brewer v.
Missouri Title Loans, 364 S.W.3d 486, 492 (Mo. banc 2012); see also Theroff v. Dollar Tree
Stores, Inc., 591 S.W.3d 432, 436 (Mo. banc 2020). Where there is no factual dispute or the
question is one of contract interpretation, review is de novo. Theroff, 591 S.W.3d at 436.4
Discussion
The FAA provides that arbitration agreements “involving commerce” are enforceable
“save upon such grounds as exist at law or in equity for the revocation of any contract.” 9 U.S.C.
§§ 1-2. The latter provision is sometimes referred to as the FAA’s “savings clause.” State ex rel.
Hewitt v. Kerr, 461 S.W.3d 798, 806 (Mo. banc 2015). The FAA’s purpose is to place arbitration
agreements on equal footing with other contracts. Buckeye Check Cashing, Inc. v. Cardegna, 546
U.S. 440, 443 (2006). The phrase “involving commerce” is a broad one, and extends the reach of
the FAA to any contract affecting interstate commerce. Bull v. Torbett, 529 S.W.3d 832, 838
(Mo. App. W.D. 2017). Because the present matter involves the sale or transaction of wireless
4 Unlike some other cases involving the interpretation or enforcement of an arbitration agreement, the present matter does not include a “delegation provision” directing the arbitrator to determine the issue of arbitrability. Cf. Soars v. Easter Seals Midwest, 563 S.W.3d 111, 114 (Mo. banc 2018).
4 telephones and services, interstate commerce is involved and the FAA applies. Accordingly, the
issue is whether the arbitration provision is revocable under any grounds involving a Missouri
contract and as allowed by the FAA’s savings clause.5 In Brewer, 364 S.W.3d at 491-92, the
Missouri Supreme Court recognized that application of state-law contract defenses in connection
with the FAA’s savings clause requires a fact-specific “case-by-case” approach.
Here, the parties’ arguments focus on two issues: (1) whether the contract was
unconscionable, and (2) whether it was an unenforceable contract of adhesion. As a matter of
Missouri law, either of these is a reason to revoke or decline to enforce “any contract,” and
neither is specific to arbitration agreements. See Brewer, 364 S.W.3d at 487 (recognizing
unconscionability analysis as a “traditional” part of Missouri contract law); Estrin Const. Co. v.
Aetna Cas. & Sur. Co., 612 S.W.2d 413, 419 (Mo. App. W.D. 1981) (applying contract of
adhesion analysis to an insurance contract); Hartland Computer Leasing Corp. v. Insurance
Man, Inc., 770 S.W.2d 525, 527-28 (Mo. App. E.D. 1989) (applying contract of adhesion
analysis to a lease dispute). Either theory would therefore fall within the FAA’s savings clause.
See Brewer, 364 S.W.3d at 492 (FAA permits consideration of “generally applicable state law
contract defenses”). We hold the arbitration provision is an unenforceable contract of adhesion
and affirm on that basis without reaching the question of unconscionability.
A contract of adhesion is a form contract created and imposed by a stronger party on a
weaker one. Swain v. Auto Servs., Inc., 128 S.W.3d 103, 107 (Mo. App. E.D. 2003); Robin v.
Blue Cross Hosp. Serv., Inc., 637 S.W.2d 695, 697 (Mo. banc 1982). These contracts are often
5 The MUAA contains a “savings clause” that is identical in wording to the one in the FAA. § 435.350 RSMo. (arbitration agreements are enforceable “save upon such grounds as exist at law or in equity for the revocation of any contract”). Thus, while we conclude that Verizon is correct in its contention that the FAA, not the MUAA, governs enforceability of the Customer Agreement (Point I in its brief), that conclusion does not warrant reversal because under either statute the ultimate issue is the same: Whether the arbitration provision in the Customer Agreement is revocable on general grounds applicable to any contract in Missouri.
5 described as being on a “take this or nothing” basis. Id. “[T]hey are not expected to be read . . ..”
Estrin Const. Co., 612 S.W.2d at 419. Adhesion contracts are not “inherently sinister and
automatically unenforceable.” Swain, 128 S.W.3d at 107. The bulk of contracts signed in this
country are form contracts and “much of modern business is done on terms dictated by one
contract party to another who has no voice in its formulation.” 1 Corbin on Contracts § 1.4 (Rev.
ed. 1993); see also Swain, 128 S.W.3d at 107. Any rule automatically invalidating this kind of
contract would be “completely unworkable.” Hartland Computer Leasing Corp, 770 S.W.2d at
527. When a contract of adhesion exists, the writing is not necessarily unenforceable. Id. But
pursuant to Missouri law, courts review adhesion contracts to ensure that the contract matches
the parties’ “reasonable expectations.” Id.; Swain, 128 S.W.3d at 107.
The Customer Agreement in this matter is an adhesion contract. Plaintiff is an individual
customer and Verizon is a sophisticated corporation. Signed by Plaintiff, the 2015 store receipt
loosely refers to the settlement of disputes by arbitration, but does not contain the contract terms.
In particular, the store receipt does not contain language regarding which disputes would be
subject to arbitration, including language Verizon relies on regarding disputes with its
employees. Instead, the store receipt language simply refers Plaintiff to the online Customer
Agreement that is only accessible on the Verizon website and outside the receipt’s boundaries.
The Customer Agreement was later identified by Verizon as a particular version (dated July 24,
2015) rather than as a negotiated document specific to Plaintiff or Verizon’s transaction with
Plaintiff.
Additionally, the Customer Agreement language consists of ten pages of single-spaced
text, with pages seven through nine specifying the enforceable arbitration language Verizon
advocates. This arbitration language is printed in all capital letters and extends beyond one page
6 in length. The transaction structure screams of “take this or nothing,” effectively nullifying any
meaningful negotiation opportunity. In fact the Customer Agreement expressly states that once
the customer activates the telephone, the customer is obligated to the terms and conditions of the
Agreement, whether or not they have read it. Following a 2015 retail transaction, the “store
receipt” obliged Plaintiff to agree to terms memorialized on the Verizon website purportedly
controlling a cause of action filed in 2020. These facts do not necessarily invalidate Verizon’s
Customer Agreement because Missouri law recognizes that this form of contract is “a natural
concomitant of our mass production-mass consumer society,” (Swain, 128 S.W.3d at 107), but
these facts are sufficient to show that the Customer Agreement was a contract of adhesion.6
After concluding Verizon’s Customer Agreement is a contract of adhesion, Missouri law
requires the court to scrutinize whether the agreement comports with “the objectively reasonable
expectations of the parties.” Hartland Computer Leasing Corp., 770 S.W.2d at 527-28. A party
is not bound by terms of a “contract of adhesion which are outside and beyond the reasonable
expectations of the person signing the contract.” Heartland Health Sys., Inc. v. Chamberlin, 871
S.W.2d 8, 10-11 (Mo. App. W.D. 1993). Such provisions are unenforceable. Hartland Computer
Leasing Corp, 770 S.W.2d at 527 (citing Corbin on Contracts); Swain, 128 S.W.3d at 107; Am.
Nat. Prop. & Cas. Co. v. Wyatt, 400 S.W.3d 417, 426-27 (Mo. App. W.D. 2013) (holding
pollution exclusion in homeowner’s insurance policy unenforceable when applied to carbon
monoxide poisoning under the “reasonable expectations” rule). The “reasonable expectations”
test is objective; it applies the expectations of the “average member of the public who accepts
6 Challenging this conclusion, Verizon relies on two cases, Grossman v. Thoroughbred Ford, Inc., 297 S.W.3d 918, 922 (Mo. App. W.D. 2009), and State ex rel. Vincent v. Schneider, 194 S.W.3d 853, 857 (Mo. banc 2006), in which there was evidence and testimony that the contracts in question were negotiable in all respects. The record in the present case does not contain any such evidence.
7 such a contract, not the subjective expectations of an individual adherent.” Hartland Computer
Leasing Corp, 770 S.W.2d at 527-28.
Missouri law provides additional, more specific guidance when considering the party’s
“reasonable expectations.” In short, the court is obliged to consider the contractual language as
well as “the totality of the circumstances surrounding the transaction.” Id. at 527. Moreover,
“[t]he reasonable expectations of the parties are gathered not only by the words of the supposed
contract, but by all the circumstances of the transaction.” Heartland Health Sys., Inc., 871
S.W.2d at 11.
Here, Verizon asks the court to enforce an arbitration provision that exceeds the scope of
what reasonable parties expect. A reasonable party signing a sales receipt might understandably
expect the writing to address common, ordinary service provider disputes, such as billing
matters, service quality or product and warranty issues. Terms in the Customer Agreement make
repeated reference to billing or services interruption disputes, and limit customers’ rights with
respect to those topics. This reinforces the likelihood that a reasonable party signing a sales
receipt in a retail setting would not anticipate that they were altering their legal position on issues
affecting personal matters and privacy in the manner alleged here.
The totality of the circumstances is compelling. Verizon attempts to obligate Plaintiff to
the terms and conditions of its elusive Customer Agreement. Plaintiff’s signature appears on a
receipt referencing the Customer Agreement that is located elsewhere, specifically on the
Verizon website. Admittedly, the receipt mentions settling disputes by arbitration, but the
reference is restricted to only a portion of a single sentence. Further, the phrase simply refers to
arbitration and does not describe, specify or define any binding conditions of arbitration. Only
electronically accessible, the separately located Customer Agreement also lacks Plaintiff’s
8 signature. Equally noteworthy, Verizon asks the court to enforce an agreement between the
parties from 2015 but apply it to an incident occurring during a separate transaction in 2020,
beyond the boundaries of an ordinary telephone contract. In reality, anyone from a lawyer
learned in contract law to a layperson of limited ability would struggle to read, review and reach
an understanding of such a substantial legal document in the setting presented, an in-store
consumer retail sale. Applying the “reasonable expectations” rule to the totality of the
circumstances surrounding the transaction requires invalidating the arbitration provision as to
Plaintiff’s claims.
In reaching this conclusion, we do not create a categorical rule that matters like this one
are not arbitrable, nor do we conclude that the arbitration provision in Verizon’s Customer
Agreement is generally unenforceable. Rather, applying the lesson of Brewer and its companions
when reviewing the relevant standards on a “case-by-case” basis, we conclude that a reasonable
party signing a store receipt to acquire a wireless telephone would not expect that they were
consenting to provisions affecting their legal protections from the kind of misconduct alleged by
Plaintiff. Accordingly, the Customer Agreement’s adhesive arbitration provision is
unenforceable to compel arbitration involving such a claim.
Verizon offers two main arguments attempting to show the arbitration provision did
comport with the parties’ reasonable expectations. First, Verizon points out that the Customer
Agreement (but not the store receipt) contained language expressly providing that disputes with
Verizon employees would be arbitrable, and states that Plaintiff therefore had “notice” of this. In
a contract of adhesion, however, “[t]he printed words of contract alone . . . are not enough to
disclose the expectations of the parties.” Estrin Const. Co., 612 S.W.2d at 419.
9 Verizon advocates eloquently that the circumstances affecting Plaintiff are rooted in her
“dispute” with the Verizon employee, as memorialized in the Customer Agreement and
effectively triggering arbitration. However, the contractual language is only a portion of the
court’s consideration, and the court must also weigh “the circumstances of the transaction” when
evaluating the reasonable expectations of the parties. Heartland Health Sys., Inc., 871 S.W.2d at
11. And the collective circumstances are noteworthy. Although Plaintiff signed a store receipt
following a routine retail transaction, Verizon relies on the unsigned 2015 Customer Agreement
to govern tortious misconduct occurring years later that lacks any connection to the normal
course of telecommunication business. Verizon’s argument fails because it attempts to expand
the arbitrable issues to misconduct affecting Plaintiff’s privacy and personal matters and the
typical, ordinary customer would not enter an agreement expecting a telephone contract to
govern personal matters affecting privacy in the manner alleged in this case.
Second, Verizon points out that Missouri law has enforced arbitration agreements
affecting employment discrimination claims that may, in some cases, involve conduct that is
analogous to what is alleged in this case. But the cases cited show this did not involve adhesion
contracts and therefore did not apply the “reasonable expectation” standard. Under that standard,
as applied to the facts and circumstances of this case, the Customer Agreement’s arbitration
provision is unenforceable.
Verizon contends that the trial court stated in its order that arbitration agreements which
are contracts of adhesion are unenforceable, citing § 435.350 RSMo. Verizon contends that the
imposition of such a categorical rule for arbitration agreements when no such rule exists for
adhesion contracts generally would violate the FAA’s requirement that arbitration agreements be
placed on equal footing with other contracts. Reading the decision below as a whole, however,