Boyer v. Bandag, Inc.

943 S.W.2d 760, 1997 WL 87399
CourtMissouri Court of Appeals
DecidedMarch 4, 1997
Docket69463
StatusPublished
Cited by3 cases

This text of 943 S.W.2d 760 (Boyer v. Bandag, Inc.) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Boyer v. Bandag, Inc., 943 S.W.2d 760, 1997 WL 87399 (Mo. Ct. App. 1997).

Opinion

GERALD M. SMITH, Judge.

Defendant, Bandag, appeals from a judgment against it in the amount of $2.75 million in a products liability case. Plaintiff, David Boyer, cross-appeals from the trial court action in granting defendant’s motion for directed verdict on a negligence count and denial of his punitive damages instruction. We reverse in part and affirm in part.

Plaintiff was severely injured when a tire on the truck he was using exploded while his face was in close proximity to or touching the tire. He had purchased the tire on behalf of his employer from Purcell Tire & Rubber Company of Potosi, Missouri, from that company’s store in Viburnum. The stock of Purcell Tire is owned by Robert and Juanita Purcell. They are also the owners of the stock of Bowling Tire Company, Inc., of Pa-ducah, Kentucky.

Bandag is an Iowa corporation which owns a patented process for recapping automobile and truck tires known as the “Bandag Meth *762 od”. It has 510 franchisees in various parts of the country who have signed the Bandag System Franchise agreement. The agreement allows the franchisees to buy rubber tread from Bandag, to utilize the Bandag method for recapping tires and to display the Bandag name within the franchise area. Bowling Tire is a franchisee of Bandag with a geographic operation area of five Kentucky counties and one Illinois county. In February 1985, the franchise agreement was amended to deal with a Bandag national warranty program. In all other respects the franchise agreement remained in full force and effect. The franchisee in the amended agreement was identified as “Bowling Tire Company, Inc. doing business as a corporation under the name of Purcell Tire Company” with an address in Paducah, Kentucky. No change was made in the franchisee’s geographic operation area.

In 1984, it had come to Bandag’s attention that retreaded tires bearing the DOT designation of Purcell Tire & Rubber Company of Potosi, Missouri, had been sold in Kansas with plainly visible Bandag logos on the running surface and side edge of the tread material. Bandag’s patent and trademark counsel wrote to Robert Purcell, president of Purcell Tire & Rubber Company, at the Potosi address that use of the logo was a violation of the Bandag trademark as the holder of the DOT designation was not an authorized Bandag retreading location. In the letter counsel stated that he had never had to request authorization to institute legal action against a Bandag dealer or one of its associated companies to enforce proper trademark usage. Counsel requested written assurance that improper trademark usage would not reoccur and that “if there is any Bandag tread rubber run through your non-Bandag retreading operations that they [Purcell employees] are required to buff all of the Band-ag logos before they use the material to retread tires.” A week later counsel wrote to the vice-president of the Potosi Purcell company referring to a letter from the vice-president in which it was stated that the problem “has now been corrected as of August 11, 1984.... This means to me that there will be no more use of the Bandag trademark at any Purcell Tire retreading shop not located within your franchised territory.” A copy of that letter was sent to Robert Purcell.

The retreaded tire purchased by plaintiff which exploded had Bandag rubber for its tread. Plaintiff did not purchase the tire as Bandag retread and did not know it contained Bandag rubber until after the explosion. The rubber was in no way defective. The tire had been retreaded by Purcell Tire & Rubber Company of Potosi. The method used to retread was not the Bandag method but rather the Oliver method, which is an acceptable method of retreading. The Oliver method was regarded by the experts as a lesser quality method of retreading than the Bandag method. Plaintiffs expert testimony attributed the explosion to a defective bead which seals the tire to the rim and allows higher air pressure within the tire. The expert opined that the defect in the bead predated the mounting of the tire after retreading. The rubber did not directly relate to the accident and did not cause the bead problem or the explosion.

Plaintiff brought suit against Bandag and Purcell Tire & Rubber Company of Potosi. During trial he settled with Purcell for $1.25 million. The trial court directed a verdict for defendant Bandag on plaintiffs negligence count and punitive damages count. The jury returned a verdict for plaintiff and against defendant Bandag for $4 million, which was reduced to $2.75 million because of the Purcell settlement. These appeals followed.

Bandag contends that plaintiff failed to make a submissible case against it and the court erred in denying its motion for directed verdict and motion for judgment notwithstanding the verdict. In reviewing such a contention we view the evidence in the light most favorable to the plaintiff and give the plaintiff the benefit of all favorable inferences reasonably drawn from the evidence. We disregard defendant’s evidence except to the extent it aids plaintiffs case. Seidel v. Gordon A. Gmdaker Real Estate Co., Inc., 904 S.W.2d 357 (Mo.App.1995)[1,2]. A directed verdict should be granted only when *763 reasonable persons could not differ on a correct disposition of the case. Id.

Sec. 5B7.760 RSMo 1994 provides:

Products liability claim defined As used in sections 537.760 to 537.765, the term “products liability claim” means a claim or portion of a claim in, which the plaintiff seeks relief in the form of damages on a theory that the defendant is strictly hable for such damages because:
(1) The defendant, wherever situated in the chain of commerce, transferred a product in the course of his business; and
(2) The product was used in a manner reasonably anticipated; and
(3) Either or both of the following:
(a) The product was then in a defective condition unreasonably dangerous when put to a reasonably anticipated use, and the plaintiff was damaged as a direct result of such defective condition as existed when the product was sold; or
(b) The product was then unreasonably dangerous when put to a reasonably anticipated use without knowledge of its characteristics, and the plaintiff was damaged as a direct result of the product being sold without an adequate warning.

In Keener v. Dayton Electric Manufacturing Company, 445 S.W.2d 362 (Mo.1969)[2] the court adopted as Missouri law strict liability pursuant to Restatement (Second) of Torts § 402A (1965) of persons engaged in the business of selling products for use or consumption. The policy rationale assumes that the manufacturer, by virtue of its close association to the product, is better situated to detect faults arising from the design or manufacture of the product than injured parties who are unable to protect themselves. Jarrell v. Fort Worth Steel & Manufacturing Co., 666 S.W.2d 828 (Mo.App.1984)[2].

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Bluebook (online)
943 S.W.2d 760, 1997 WL 87399, Counsel Stack Legal Research, https://law.counselstack.com/opinion/boyer-v-bandag-inc-moctapp-1997.