Boston v. Acura

CourtCourt of Appeals for the First Circuit
DecidedAugust 5, 1992
Docket91-2319
StatusPublished

This text of Boston v. Acura (Boston v. Acura) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Boston v. Acura, (1st Cir. 1992).

Opinion

USCA1 Opinion


August 5, 1992 UNITED STATES COURT OF APPEALS
FOR THE FIRST CIRCUIT
____________________

No. 91-2319

BOSTON CAR COMPANY, INC.,
d/b/a ACURA OF BOSTON,

Plaintiff, Appellant,

v.

ACURA AUTOMOBILE DIVISION,
AMERICAN HONDA MOTOR CO., INC.,

Defendant, Appellee.

____________________

APPEAL FROM THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF MASSACHUSETTS

[Hon. Mark L. Wolf, U.S. District Judge]
___________________

____________________

Before

Breyer, Chief Judge,
___________
Lay,* Senior Circuit Judge,
____________________
and O'Scannlain,** Circuit Judge.
_____________

____________________

Robert C. Gerrard with whom Thomas S. Fitzpatrick and Davis, Malm
_________________ ______________________ ___________
& D'Agostine, P.C. were on brief for appellant.
__________________
J. Donald McCarthy with whom Lyon & Lyon, P.C., Hope E. Melville,
__________________ __________________ ________________
William H. Baker, Christopher R. O'Hara and Nutter, McClennen & Fish
________________ ______________________ _________________________
were on brief for appellee.
____________________

____________________

_____________________
* Of the Eighth Circuit, sitting by designation.
** Of the Ninth Circuit, sitting by designation.

O'SCANNLAIN, Circuit Judge: This diversity case arises
_____________

from a dispute about the terms of an automobile franchise

agreement entered into by American Honda Motor Co.

("American Honda"), the distributor of the Acura line of

cars, and Boston Car Co., Inc. ("Boston Car"), holder of an

Acura dealer franchise. The district court ruled for

American Honda, and Boston Car appeals. We affirm.

I

In 1985, James Carney, the principal of Boston Car,

began discussions with the Acura Automobile Division of

American Honda with the object of obtaining an Acura

dealership. Damien Budnick represented American Honda in

these discussions.

On May 7, 1985, Carney signed a letter of intent

("LOI") setting forth the conditions under which American

Honda would grant Carney an Acura dealership, to be located

in the town of Newton in suburban Boston. In the vernacular

of the trade, Carney was to be granted the Newton "point,"

or dealership location. The LOI listed several other points

American Honda expected to establish as part of their

marketing plan for the Boston metropolitan area.

Carney was unable to secure a suitable location in

Newton but identified a fitting site in the Brighton area,

near Newton but within the city limits of Boston. Based on

this location, Carney sought the so-called "Boston point"

from American Honda. Since his prospective location

-2-

remained close to Newton, Carney wanted the Newton point

deleted from American Honda's marketing plan. He also

expressed concerns about the Lexington and Natick points.

Both parties agree that several discussions ensued between

Carney and Budnick on the subject of the location and

planned opening date of other points in the Boston area.

Eventually, American Honda granted Carney the Boston

point as the first Acura dealership in the Boston

metropolitan area. The Newton point was dropped, and

replaced by a Dedham point. American Honda kept the

Lexington and Natick points, although it apparently agreed

to delay the opening of the Lexington point. The final LOI

issued by American Honda on August 2, 1985 and accepted by

Carney stated:

The primary market area that you have
applied for is only part of our market
representation plan. It is our intention
to establish additional Acura dealers in
the surrounding primary market areas:
Danvers, Lexington, Dedham, Natick, Norwood
and Norwell.

By January 1988, American Honda had filled four of the

six points mentioned in the LOI. The Norwood point was

filled by a dealership in the neighboring town of Walpole,

the Danvers point was filled by a dealership in the

neighboring town of Peabody, the Natick point was filled by

a dealership in the neighboring town of Framingham, and the

Norwell point was filled by a dealership in Norwell. In

each case, American Honda sent a letter to Boston Car

-3-

informing it of the new dealership. Each letter stated that

"[t]his action is consistent with our previously stated

marketing plan as contained in your original Letter of

Intent dated August 2, 1985."

On April 27, 1988, American Honda issued an LOI to

William York to establish an Acura dealership in Revere.

This dealership was to replace the Dedham point because the

planned Dedham site turned out to be contaminated. On May

4, 1988, York signed the LOI. The following day, Budnick

hand delivered a letter to Boston Car and to other area

dealers giving notice of American Honda's intent to start a

dealership in Revere. This letter, unlike the previous

notice letters, did not state that establishment of the new

dealership was consistent with Boston Car's LOI.

In response to notice of the Revere LOI, the principal

of the Peabody dealership formally notified American Honda

on May 26, 1988, of its intent to file suit. The Peabody

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