Bose Corporation v. International Jensen Incorporated

963 F.2d 1517, 92 Daily Journal DAR 7018, 22 U.S.P.Q. 2d (BNA) 1704, 1992 U.S. App. LEXIS 10291
CourtCourt of Appeals for the Federal Circuit
DecidedMay 13, 1992
Docket91-1260
StatusPublished

This text of 963 F.2d 1517 (Bose Corporation v. International Jensen Incorporated) is published on Counsel Stack Legal Research, covering Court of Appeals for the Federal Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bose Corporation v. International Jensen Incorporated, 963 F.2d 1517, 92 Daily Journal DAR 7018, 22 U.S.P.Q. 2d (BNA) 1704, 1992 U.S. App. LEXIS 10291 (Fed. Cir. 1992).

Opinion

963 F.2d 1517

22 U.S.P.Q.2d 1704

BOSE CORPORATION, Appellant,
v.
INTERNATIONAL JENSEN INCORPORATED, Appellee.

No. 91-1260.

United States Court of Appeals,
Federal Circuit.

May 13, 1992.

Charles Hieken, Fish & Richardson, Boston, Mass., argued for appellant.

Heidi A. Schiller, Choate, Hall & Stewart, Boston, Mass., argued for appellee. With her on the brief was Toby H. Kusmer, of Schiller & Kusmer.

Before ARCHER, LOURIE and ALARCON,* Circuit Judges.

ALARCON, Circuit Judge.

Bose Corporation (Bose) appeals from the dismissal of its opposition to the application of International Jensen Incorporated (International Jensen), assignee of Teledyne Industries (Teledyne), to register ACOUSTIC RESEARCH for its speaker units and turntables for phonographs. We affirm because we conclude that the challenged mark is not merely descriptive.

I.

Teledyne filed an application with the United States Patent and Trademark Office on September 12, 1986, to register the trademark ACOUSTIC RESEARCH for speaker units and turntables for phonographs.1 The application alleged a first use of June 1, 1977. This application was assigned the serial number 7315191479.

On December 16, 1986, the Examining Attorney refused registration of the mark "because the mark, when applied to the goods is considered to be merely descriptive." The Examining Attorney explained further that "[t]he mark 'ACOUSTIC RESEARCH' describes a feature or characteristic of the applicant's goods, namely stereo equipment produced after acoustic research, or engineering."

On February 25, 1986, International Jensen filed a response in which it requested reconsideration of its application. International Jensen argued that "both AR and ACOUSTIC RESEARCH have over the period of many years come to mean, to the audiophile specifically and to the general public in general, a source of speakers and turntables of very high quality." International Jensen also represented that "ACOUSTIC RESEARCH ... is the name of a high fidelity audio equipment research and manufacturing company which has been in the business for over 50 years."

On May 14, 1987, the Examining Attorney advised International Jensen that the refusal of registration would be withdrawn if International Jensen filed a disclaimer of the word "acoustic" apart from the mark as shown in the application. On May 21, 1987, International Jensen filed a disclaimer of the word "acoustic."

II.

On July 21, 1987, notice of publication of the mark ACOUSTIC RESEARCH was published in the Official Gazette. Bose filed a timely notice of opposition on August 31, 1987. Bose is a designer and manufacturer of audio equipment including loudspeakers. Subsequently, Bose filed an amended notice of opposition on June 15, 1988, in which it alleged that "[t]he term 'acoustic research' when applied to the goods of the applicant is merely descriptive of them."

In support of its opposition, Bose filed a notice of reliance in which it offered into evidence the deposition of Alexander P. DeKoster, the head of International Jensen's engineering department, and the exhibits identified during the deposition proceedings. International Jensen offered into evidence the deposition of its Executive Vice President, Robert L. Thompson, the exhibits introduced during his examination, and its original United States trademark for the mark "AR," dated March 3, 1987, to support its contention that the mark ACOUSTIC RESEARCH, when applied to its goods, is not merely descriptive.

The deposition of Mr. DeKoster contains the following testimony:

Q. [by Mr. Toby H. Kusmer, attorney for International Jensen]

Mr. DeKoster, have you ever seen or heard the phrase "acoustic research" in the context of describing a loudspeaker?

Mr. Hieken [counsel for Bose]

Objection. Leading.

Q. You can answer it.

A. Would you repeat the question, please. (Record read)
A. Only when it is a product manufactured by Acoustic Research.
Q. When you use the word "product," what do you mean?
A. A loudspeaker manufactured by Acoustic Research.
Q. When you use the phrase "manufactured by," what do you mean?
A. The loudspeaker was developed and manufactured by a company, Acoustic Research.

Q. Is it fair to say that when you use the phrase "manufactured by" that it's a result of acoustic research?

A. Yes.

International Jensen's advertising brochures stated that its loudspeakers, turntables and electronic high fidelity equipment resulted from acoustic research. Bose introduced evidence showing that its speakers are the result of acoustical research that began in 1956.

III.

The Trademark Trial and Appeal Board (TTAB) dismissed Bose's opposition to the application of International Jensen to register ACOUSTIC RESEARCH, with the word "acoustic" disclaimed, for speaker units and turntables for phonographs. The TTAB concluded that Bose had failed to carry its burden of demonstrating that ACOUSTIC RESEARCH serves merely to describe International Jensen's speaker units and turntables for phonographs.

In explaining the basis for its decision, the TTAB stated:

While we have no difficulty in accepting that the initial step in the production of applicant's loudspeakers and turntables is the carrying out of acoustical or acoustic research, we are not persuaded on this record that the term ACOUSTIC RESEARCH, taken in its entirety, immediately conveys information about a characteristic, quality, ingredient or purpose of applicant's goods.

The TTAB also concluded that "[t]he fact that other companies may refer in their promotional literature to their research efforts in the area of acoustics does not necessarily render the phrase ACOUSTIC RESEARCH merely descriptive as applied to applicant's goods...."

IV.

Bose contends that the mark ACOUSTIC RESEARCH is merely descriptive because it immediately conveys information about International Jensen's speaker units and turntables for phonographs as being the product of acoustic research. Bose also asserts that the TTAB erred as a matter of law in failing to consider whether the words "acoustic research" convey information about any properties of International Jensen's goods.

A mark which is merely descriptive is denied protection under the Lanham Act, subject to the provisions of § 1052(f), which are not applicable here. 15 U.S.C. § 1052(e)(1).

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963 F.2d 1517, 92 Daily Journal DAR 7018, 22 U.S.P.Q. 2d (BNA) 1704, 1992 U.S. App. LEXIS 10291, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bose-corporation-v-international-jensen-incorporat-cafc-1992.