Bondick v. Ricoh Imaging Americas Corporation

CourtDistrict Court, N.D. Illinois
DecidedJune 13, 2022
Docket1:21-cv-06132
StatusUnknown

This text of Bondick v. Ricoh Imaging Americas Corporation (Bondick v. Ricoh Imaging Americas Corporation) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bondick v. Ricoh Imaging Americas Corporation, (N.D. Ill. 2022).

Opinion

THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION JOE BONDICK, ) ) Plaintiff, ) No. 21 C 6132 v. ) ) Judge Virginia M. Kendall RICOH IMAGING AMERICAS ) CORPORATION, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER Plaintiff Joe Bondick filed this lawsuit on November 16, 2021 against Defendant Ricoh Imaging Americas Corporation (“Ricoh”). (Dkt. 1). Eight years ago, in 2014, Bondick purchased a K-50 camera manufactured by Ricoh through a third-party retailer. The camera included a one- year warranty and functioned effectively for at least four years. After four years, the camera began to evidence issues with its exposure, which Bondick claims is due to the design choices made by Ricoh in developing and producing the camera. Specifically, Bondick alleges that the aperture failed because Ricoh used less copper in the armature in the copper/alloy component which, had they used a greater percentage of copper, the component would not have deteriorated as early as it did. Bondick is seeking class certification, preliminary and permanent injunctive relief, and damages based on a violation of the Illinois Consumer Fraud and Deceptive Business Practices Act (“ICFA”), 815 ILCS 505/1, et seq., breach of express warranty, breach of implied warranty of merchantability, breach of the Magnuson Moss Warranty Act, 15 U.S.C. §§ 2301, et seq., breach of contract, negligent misrepresentation, fraud, and unjust enrichment. (Id.). Ricoh filed this motion to dismiss the Complaint on January 31, 2022. (Dkt. 12). For the reasons discussed below, Defendant’s Motion to Dismiss [12] is granted. BACKGROUND On a motion to dismiss under Rule 12(b)(6), the Court accepts the complaint's well-pleaded

factual allegations, with all reasonable inferences drawn in the non-moving party's favor, but not its legal conclusions. See Smoke Shop, LLC v. United States, 761 F.3d 779, 785 (7th Cir. 2014). Unless otherwise noted, the following factual allegations are taken from Bondick’s Complaint (Dkt. 1) and are assumed true for purposes of Defendant’s Motion to Dismiss. W. Bend Mut. Ins. Co. v. Schumacher, 844 F.3d 670, 675 (7th Cir. 2016). Ricoh Imaging Americas Corporation (“Ricoh”) is a Delaware corporation with its principal place of business in New Jersey. (Dkt. 1 ¶ 48). Ricoh manufactures, labels, markets, and sells the K-50 camera, a digital single-lens reflex camera (“DSLR”) under the Pentax brand. (Id. at ¶ 1). Joe Bondick, a citizen of Illinois, purchased a K-50 camera manufactured by Ricoh at a Camera Craft store in Rockford, Illinois, in late 2014, for approximately $700. (Id. at ¶¶ 53–55).

Bondick alleges aggregate claims of the proposed class in this case exceeding $5,000,000. (Id. at ¶ 46). Bondick alleges the camera’s design results in exposure issues, also known as “black picture problems.” (Id. at ¶ 2). An aperture is the opening in a camera lens through which light enters the camera, impacting the brightness of a photo. (Id. at ¶¶ 4–14). Bondick highlights an issue in the design of the armature, a rod functioning within the aperture. (Id.). The armature in the K-50 camera is constructed with a high amount of alloy relative to copper. (Id. at ¶¶ 11–14). Bondick claims this ratio renders the armature more susceptible to deterioration, as opposed to if more copper were used, which is the costlier and sturdier material. (Id.). The armature in the K- 50 camera is also designed with a casing of thick plastic that interferes with the functioning of the aperture. (Id. at ¶¶ 13–14). The K-50 camera purchased by Bondick suffered from exposure issues approximately two to three years prior to the filing of this lawsuit, in either late 2018 or late 2019. (Id. at ¶¶ 65–66).

Bondick noticed these defects at least four years after purchasing the camera. To have Ricoh evaluate Bondick’s camera cost a fee of $200. (Id. at ¶ 67). Bondick chose not to pay this fee or have his camera evaluated by Ricoh. (Id. at ¶ 67). Ricoh, or its representatives, told him the issue with his camera was an isolated incident and may be resolved through resetting the camera or other remedial action. (Id. at ¶ 69). Bondick included reference in the Complaint to a comparable competitor, the Nikon D 700 camera. The Nikon D 700 is designed with an armature composed of more copper, less alloy, and a thinner plastic covering. (Id. at ¶¶ 16–17). Bondick claims because of this design, owners of the Nikon D 700 do not experience the black picture problems faced by K-50 owners. As additional support for his claims, Bondick presents a survey indicating 39 of 146 surveyed K-50 owners

experienced aperture failures. (Id. at ¶¶ 18–22). Over ninety percent of those surveyed experienced aperture failures between 21 and 36 months after purchase. (Id.). Bondick alleges had he or other proposed class members “known the truth, they would not have bought the Product or would have paid less for it.” (Id. at ¶ 43). The K-50 camera costs between $630 and $900 when new, which is a price premium when compared to similar products. (Id. at ¶ 44). Bondick cites comments in online forums by owners of the K-50 camera, in part to support the premise that Bondick is aware of the aperture issues. (Id. at ¶¶ 15, 23–30). The comments originated on three YouTube videos with titles such as, “How to fix Pentax K-50 (K-30) aperture,” and are mostly complimentary, indicating the instructions on the videos solved the issue for some customers.1 (Id. at ¶¶ 28–29). However, Bondick asserts this task “requires skills the average user, such as Plaintiff, does not possess.” (Id. at ¶ 38). Pentaxforums.com hosts a section entitled “Pentax Aperture Block Failure.” (Id. at ¶ 24). On that site, Ricoh posted the following statement: “In the US, the standard 1-year Pentax

manufacturer’s warranty, which is included with the purchase of any new camera or lens, can seem a bit short at times. We’ve heard countless stories of users having to send their cameras in for service shortly after their warranty periods had expired, and as you may know, repairs can sometimes end up being quite costly!” (Id. at ¶ 31). Bondick alleges Ricoh then offered an extended warranty for the K-50, but this offer was not communicated to him or “almost all members of the proposed class” and required fees for shipping and handling. (Id. at ¶¶ 33–34). According to one repair service, fixing the aperture in a K-50 camera may cost $150. (Id. at ¶ 36). In the Complaint, Bondick asserts he “intends to, seeks to, and will purchase the [K-50 camera] again when he can do so with the assurance that [the K-50 camera’s] capabilities are consistent with a normal functioning camera.” (Id. at ¶ 80). Bondick also claims he “is unable to

rely on the labeling of not only this Product, but other cameras, because he is unsure of whether their cameras will function adequately,” and “wants to purchase a DSLR camera because he likes using this type of camera.” (Id. at ¶¶ 87–88). Bondick raises numerous claims related to the failed aperture in the K-50 camera designed by Ricoh and purchased from a third-party distributor. First, Bondick alleges a claim under the Illinois Consumer Fraud and Deceptive Business Practices Act, 815 ILCS 505/2, et seq. (Id. at ¶¶ 97–104). The next category of claims Bondick brings are for breaches of express warranty, implied warranty of merchantability, and the Magnuson Moss Warranty Act, 15 U.S.C. §§ 2301,

1 The K-30 is a similar camera to the K-50, also designed by Ricoh. (Dkt. 1 at ¶ 30). et seq. (Id. at ¶¶ 109–15).

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Bondick v. Ricoh Imaging Americas Corporation, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bondick-v-ricoh-imaging-americas-corporation-ilnd-2022.