Bodum USA, Inc. and Bodum Holding AG v. J.C. Penney Corporation, Inc.

Court of Appeals of Texas·Decided October 23, 2019·No. 05-18-00813-CV·Published

Opinion

Affirm and Opinion Filed October 23, 2019

In The Court of Appeals Fifth District of Texas at Dallas No. 05-18-00813-CV

BODUM USA, INC. AND BODUM HOLDING AG, Appellants V. J.C. PENNEY CORPORATION, INC., Appellee

On Appeal from the 199th Judicial District Court Collin County, Texas Trial Court Cause No. 199-04943-2013

MEMORANDUM OPINION Before Chief Justice Burns, O’Neill1, and Rosenberg2 Opinion by Justice O’Neill This dispute arises out of a failed business relationship between Bodum USA, Inc. (Bodum

USA) and J.C. Penny Corporation (JCP). Bodum USA and its parent company, Bodum Holdings

AG, (Bodum AG)3 appeal the trial court’s summary judgment in favor of JCP contending the trial

court erred by (1) denying Bodum’s motion for partial summary judgment regarding their breach

of contract claim against JCP; (2) granting summary judgment in JCP’s favor on all of Bodum’s

claims; and (3) overruling Bodum’s objections to JCP’s summary judgment evidence. Concluding

no error exists with respect to JCP’s motion, and its disposition further disposes of any issue with

respect to Bodum’s partial motion, we affirm.

1 The Hon. Michael O’Neill, Justice of the Court of Appeals for the Fifth District of Texas at Dallas, Retired, sitting by assignment. 2 The Hon. Barbara Rosenberg, Justice, sitting by assignment. 3 Unless context requires specificity, both Bodum entities are referenced collectively as “Bodum.” I. FACTUAL BACKGROUND

Pursuant to a Trading Partners’ Agreement (TPA) executed in 2010, Bodum USA and JCP

defined the terms of their nascent commercial relationship. The TPA’s first paragraph specified

that it applied to all purchase and sales transactions between the parties, defined each party as an

independent contractor, and negated the existence of any other type of relationship, including a

joint venture or partnership. The TPA authorized JCP to purchase Bodum merchandise but did not

require it to do so; required a separate purchase order to create a contract regarding any purchase;

negated JCP’s liability for any special, incidental, exemplary, or consequential damages arising

from JCP’s breach of the TPA or “any other agreement or dealings between the parties”; and

created a two year limitations period for any cause of action asserted by Bodum against JCP. The

TPA also provided that:

“No modification of, supplement to, or release or discharge from, this TPA, any Purchase Contract or other Transaction, the Terms and Conditions or any other agreement between the parties shall be valid unless it is offered or accepted in writing by the responsible Penney Divisional Merchandise Manager or one of his/her superiors and accepted by Seller in writing or through shipment of Merchandise.”

Bodum AG was not identified as a party to the TPA and it did not sign the TPA, but the

agreement stated it was binding upon and inured to the benefit of, “the parties and their respective

successors, permitted assigns, and any parent, subsidiary or affiliated company effectively

controlling, or controlled by, any of them.”

A few years later, Bodum, which also sells Ordning & Reda (O&R) branded products,

submitted a proposal to JCP seeking inclusion in a new “shops” concept, by which JCP would

dedicate space in JCP stores for certain branded or concept merchandise. After negotiations, in

November 2012, Bodum USA and JCP entered into a “Shops Agreement.” The Shops Agreement

specified the number of Bodum USA and O&R shops JCP would install, included details such as

the square footage for each shop, and required Bodum to contribute up to $5 million towards the 2 Bodum shops and up to $5 million to fully fund the fixtures for the O&R shops. JCP agreed to

invest in a Bodum “brand experience” on jcp.com. JCP also promised to consider “in good faith”

Bodum’s product suggestions for the shops and to purchase merchandise for the shops from

Bodum or its licensees, but JCP retained the final discretion as to the merchandise placed in the

shops. March 2013 was specified as the launch date, although delineation of responsibilities to

accomplish the launch was not.

The Shops Agreement also provided:

Subject to jcpenny’s rights to relocate or otherwise change or alter the shops as specified below, the parties agree that the Bodum and O&R Shops will be featured in the designated jcpenny stores for a period of 4 years from the opening date (the “Term”). Before March 1, 2016, the parties will negotiate in good faith to extend the agreement for an additional 3 years . . . (emphasis added) (the Term Provision).

On a separate page, the Shops Agreement included this provision:

jcpenny may remove, alter, or relocate any and all Bodum or O&R Shops or any portion of a Bodum or O&R Shop and a Bodum or O&R Shop may be relocated to other location within the jcpenny store in which it is installed or to and within another jcpenny store (provided, however, that in the event jcpenney removes or significantly alters the square footage of a shop, jcpenney shall refund to Bodum the pro-rata portion of the cost for such Bodum or O & R Shop (based on the number of the years left in the Term and the date of such shop change) (emphasis added) (the Removal Provision).

In the event of a conflict between the TPA and the Shops Agreement, the parties agreed the Shops

Agreement controlled.

The shops concept expired quickly. In one large order, JCP ordered Bodum and O&R

merchandise for all 683 shops projected by the Shops Agreement and payed Bodum more than

$20 million for that merchandise. An unidentified number of shops began opening on a rolling

basis in April 2013. During the same time period, the parties’ relationship began deteriorating. The

JCP executive who created the program resigned in April 2013, and both parties blamed the other

for disappointing sales of the Bodum and O&R merchandise.

3 In August 2013, approximately four months after the launch, Bodum USA sued JCP in a

New York state court. 4 After the New York lawsuit was dismissed, in December 2013, Bodum

USA filed suit in Texas. Bodum AG, Bodum USA’s Swiss parent company, was added as a new

plaintiff in Bodum USA’s First Amended Petition, filed in August 2017. Bodum AG pleaded it

was a party within the scope of the TPA and therefore also a party to the Shops Agreement. 5

Bodum asserted claims for breach of contract, promissory estoppel, breach of the implied

covenant of good faith and fair dealing, and sought a declaratory judgment regarding any

continuing obligation to fund costs related to the shops. Bodum alleged JCP materially breached

its contracts with Bodum by terminating the Shops Agreement before the expiration of four years,

as well as through numerous other acts and omissions. Bodum’s claim for promissory estoppel

rested on JCP’s alleged promises regarding shop location, the look of the shops, a professional

launch consistent with the parties’ discussions, purchasing “safety stock,” and JCP’s failure to

advertise Bodum and O&R products. Relying on a contention that the parties’ relationship was a

“massive joint effort,” Bodum asserted a claim for breach of the implied covenant of good faith

and fair dealing. Bodum also sought a declaratory judgment that it was not required to contribute

any further amounts to fund fixtures for any shops. Bodum complained their damages included

more than $4.8 million in development costs, program inventory worth $5.3 million, and over $1.6

million in shipping, fixture and display costs.

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Bodum USA, Inc. and Bodum Holding AG v. J.C. Penney Corporation, Inc., (Tex. Ct. App. 2019).

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