Boathouse Group, Inc. v. Tigerlogic Corporation

777 F. Supp. 2d 243, 2011 U.S. Dist. LEXIS 22358, 2011 WL 841258
CourtDistrict Court, D. Massachusetts
DecidedMarch 7, 2011
DocketCivil Action 10-12125-NMG
StatusPublished
Cited by17 cases

This text of 777 F. Supp. 2d 243 (Boathouse Group, Inc. v. Tigerlogic Corporation) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Boathouse Group, Inc. v. Tigerlogic Corporation, 777 F. Supp. 2d 243, 2011 U.S. Dist. LEXIS 22358, 2011 WL 841258 (D. Mass. 2011).

Opinion

MEMORANDUM & ORDER

GORTON, District Judge.

Plaintiff Boathouse Group, Inc. (“Boathouse”) brings suit against TigerLogic Corporation (“TigerLogic”) for trademark infringement in the use of the mark POST-POST, seeking injunctive relief and damages under the Lanham Act, 15 U.S.C. § 1125(a) (“Lanham Act”) (Count I) and Massachusetts common law (Count II).

I. Background

A. Factual Background

Boathouse is an independent advertising agency incorporated in Delaware with its principal place of business in Waltham, Massachusetts. Plaintiff developed “a social media search and curation application” called POSTPOST which it launched at the website http://www.postpo.st in August, 2010. Plaintiffs application allows a user to conduct keyword searches of historical content stored on Twitter, Flickr and RSS and then to create a subset of those results to post to the user’s profile page for display. That display can be edited and individual posts can be deleted. Unlike a traditional search engine, plaintiffs application only searches the content of a user’s social circle. Boathouse asserts that from the beginning of its product development, it planned to expand the application to Facebook which it estimates will occur in approximately three months.

TigerLogic is a software company incorporated in Delaware with its principal place of business in Irvine, California. In December, 2010, defendant launched an application called POSTPOST at the website http://www.postpost.com. Defendant *247 describes its application as a “real-time personal social newspaper” which compiles links, pictures and videos posted on Face-book and presents them to users in newspaper format. Plaintiff, however, describes defendant’s application as “a social media search and curation application” which performs the same functionality as plaintiffs application, including the ability to conduct keyword searches, except that defendant’s application is on Facebook. TigerLogic apparently plans to expand its application to Twitter.

TigerLogic claims to be the senior user of the mark POSTPOST because it is the successor-in-interest of DK New Media (“DKNM”) which has used the mark “in connection with computer software and computer and social networking services” since February, 2007. In December, 2010, after Boathouse had filed this suit, DKNM agreed to assign the mark to TigerLogic and TigerLogic agreed to license the mark back to DKNM. TigerLogic describes DKNM’s product as a “social media tool” that allows bloggers and other social media “to customize and add content to their posts, webpages and RSS feeds.” Plaintiff contends the product is a “plugin” or an “optional formatting tool” on the Word-Press blog platform that enables a blogger to append a preface or footnote to a blog entry so the text appears in a certain location on the computer screen. Plaintiff states that DKNM’s product does not search for content and “ha[s] nothing to do with” Twitter, Flickr, RSS or Facebook.

The Complaint alleges that defendant’s actions constitute trademark infringement because defendant uses the same mark for an identical product, creating a high likelihood of consumer confusion as shown, in part, by actual confusion. Plaintiff therefore seeks injunctive relief, including a preliminary injunction, and damages pursuant to the Lanham Act and Massachusetts common law.

Defendant’s counterclaims allege: 1) that TigerLogic is the owner, by assignment from DKNM, of the POSTPOST mark which DKNM has used since February, 2007, 2) that because it is the senior user by virtue of its predecessor-in-interest’s use, Boathouse has committed trademark infringement in violation of the Lanham Act (Counterclaim I) and Massachusetts common law (Counterclaim III), and 3) injury to business reputation and dilution under Mass. Gen. Laws ch. 110H (Counterclaim II) and common law unfair competition (Counterclaim IV).

B. Procedural History

On December 9, 2010, plaintiff filed suit against defendant for two counts of trademark infringement. Six weeks later, on January 18, 2011, plaintiff moved for a preliminary injunction. Plaintiff contends that it delayed filing that motion because it was engaged in settlement negotiations with defendant which ended abruptly when defendant notified plaintiff it had entered the assignment agreement with DKNM.

Defendant was served on January 20, 2011 and moved on January 26, 2011 for expedited discovery which plaintiff promptly opposed. On February 1, 2011, the parties agreed that defendant’s opposition to the preliminary injunction motion would be due February 14, 2011. On that date, defendant filed its opposition (and a corrected version the following day), as well as a motion for leave to file an overlong brief. It also filed an answer asserting counterclaims against Boathouse. On February 17, 2011, Boathouse moved for leave to file a reply and the reply itself.

II. Motion for Preliminary Injunction

A. Standard of Review

To obtain preliminary injunctive relief under Fed.R.Civ.P. 65, a movant must demonstrate:

*248 (1) a substantial likelihood of success on the merits, (2) a significant risk of irreparable harm if the injunction is withheld, (3) a favorable balance of hardships and (4) a fit (or lack of friction) between the injunction and the public interest.

Nieves-Márquez v. Puerto Rico, 353 F.3d 108, 120 (1st Cir.2003) (citation omitted). Likelihood of success on the merits is the critical factor in the analysis and, accordingly, a strong likelihood of success may overcome a “somewhat less” showing of another element. See Weaver v. Henderson, 984 F.2d 11, 12 (1st Cir.1993) (citations omitted); E.E.O.C. v. Astra USA Inc., 94 F.3d 738 (1st Cir.1996).

In trademark cases, the first factor plays an even greater role because the resolution of the other three factors will depend, in large part, on whether the plaintiff is likely to succeed in establishing infringement. Borinquen Biscuit Corp. v. M.V. Trading Corp., 443 F.3d 112, 115 (1st Cir.2006). This focus on likelihood of success is consistent with the idea that, “as a matter of public policy, trademarks should be protected against infringing uses.” Id.

B. Application

1. Likelihood of Success on the Merits

Section 43(a) of the Lanham Act provides:

Any person who ... uses in commerce any word, term, name, symbol, or device ... which ... is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person ...

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777 F. Supp. 2d 243, 2011 U.S. Dist. LEXIS 22358, 2011 WL 841258, Counsel Stack Legal Research, https://law.counselstack.com/opinion/boathouse-group-inc-v-tigerlogic-corporation-mad-2011.