Blue Bottle Coffee, LLC v. Liao

District Court, N.D. California·Decided August 25, 2023·No. 3:21-cv-06083·Unknown

Opinion

BLUE BOTTLE COFFEE, LLC, Case No. 21-cv-06083-CRB (DMR)

Plaintiff, ORDER RE MOTION TO STRIKE v. REBUTTAL EXPERT OPINIONS OF RHONDA HARPER HUI CHUAN LIAO, et al., Re: Dkt. No. 117 Defendants.

Plaintiff Blue Bottle Coffee, LLC filed this action on August 6, 2021 against Defendants Hui Chan Liao and Southern Technologies, LLC asserting claims for trademark and trade dress infringements. Defendants counterclaimed against Plaintiff on October 20, 2022. [Docket No. 65.] The case was referred to the undersigned for resolution of all discovery matters. [Docket No. 61.] Plaintiff now moves to strike three rebuttal reports by Defendants’ expert, Rhonda Harper (the “Harper Reports”). [Docket No. 117 (“Mot”).] Defendants opposed and Plaintiff replied. [Docket Nos. 120 (“Opp’n”), 122 (“Reply”).] This matter is suitable for determination without oral argument. Civil L.R. 7-1(b). For the following reasons, the court grants Plaintiff’s motion to strike the Harper Reports. On April 7, 2023, pursuant to the relevant scheduling order, Plaintiff served three opening expert reports by Jeffrey S. Andrien, Norman Broadhurst, and Jill Morton. Mot. at 5. Andrien’s report opined on how and why corrective advertising damages are appropriate in this lawsuit. Id. (citing Docket No. 117-1 (A. John P. Mancini Decl., June 30, 2023) ¶ 4, Ex. 2 (Expert Report of Jeffrey S. Andrien at ¶ 10)). Broadhurst’s report opined on (i) the distinctiveness of Plaintiff’s marks-in-suit and (ii) how and why consumers are likely to associate the Defendants’ branding with Plaintiff’s branding and marks-in-suit. Id. at 5-6 (citing Mancini Decl. ¶ 5, Ex. 3 (Expert Bottle blue marks are attributes of the Blue Bottle brand instead of products sold under the Blue Bottle brand and (ii) the shade of blue that Defendants use for their products could cause consumers to associate those products with the Blue Bottle brand. Id. at 6 (citing Mancini Decl. ¶ 6, Ex. 4 (Expert Report of Jill Morton) ¶ 11). On the same date, Defendants served an opening expert report by Harper, addressing the secondary meaning of some of Plaintiff’s asserted trademarks. Opp’n at 4; see Mancini Decl. ¶ 7, Ex. 5 (Expert Secondary Meaning Survey Report of Rhonda Harper). On April 14, 2023, the Honorable Charles R. Breyer set a new case schedule, ordering the parties to submit opening reports by May 22, 2023 and rebuttal expert reports by June 19, 2023. [Docket No. 94.] Pursuant to that order, Plaintiff served updated versions of Andrien, Broadhurst, and Morton’s reports, “which opined on the same subject matter as the April 7, 2023 versions of their opening reports.” Mot. at 6 (citing Mancini Decl. ¶¶ 8-10, Exs. 6-8). On June 19, 2023, Defendants served three additional expert reports by Harper, all opining on the issue of consumer confusion. Mancini Decl. ¶¶ 11-13, Exs. 9-11 (“Trade Dress Forward Consumer Confusion Survey,” “Trademark Forward Consumer Confusion Survey,” and “Color Likelihood of Confusion Survey”) (collectively, the Harper Reports). According to Defendants, the Harper Reports provide survey evidence that establishes non-infringement. Opp’n at 1. Plaintiff contends that although Defendants describe the Harper Reports as “rebuttal reports,” they are actually opening reports that Defendants were required to serve by May 22, 2023. Mot. at 7. Defendants’ opposition brief is far from clear, but as best as the court can tell, they respond with two arguments. Their primary argument is that the Harper Reports were timely served because they fall under the definition of “rebuttal expert reports” agreed upon by the parties and later adopted by Judge Breyer. Defendants also seem to assert that the Harper Reports are true rebuttal expert reports because they address the same subject matter as Plaintiff’s expert reports. As to the first argument, Defendants assert that the parties’ stipulations resulting in scheduling orders dated December 10, 2021 (Docket No. 37) and February 10, 2023 (Docket No. 73) clarified that opening expert reports would address “issues on which each party bears the proof expert reports or . . . issues which the party with the burden of proof did not provide an expert report.” Opp’n at 2-3 (referring to Docket Nos. 37, 73). Defendants ask the court to find that the Harper Reports are timely because they meet the definition in those scheduling orders that rebuttal reports may be “on issues which the party with the burden of proof did not provide an expert report.” See Opp’n at 1, 2 (emphasizing the relevant language); see also id. at 8. Plaintiff counters that Defendants are wrong that language in non-operative scheduling orders still control; instead, they urge the court to adopt the language in the most recent scheduling order dated April 13, 2023 (Docket No. 94), which refers to “rebuttal expert reports” without further definition. See Reply at 2-4. On August 16, 2023, the Honorable Judge Breyer issued an order addressing the meaning of the April 13, 2023 scheduling order. [Docket No. 130.] The court held that the language in Docket No. 94 was mere shorthand and that the court did not sign off on a change to the parties’ agreed-upon definition of “rebuttal expert reports.” Id. In light of Judge Breyer’s clarification, the question now becomes whether the Harper Reports encompass issues on “which the party with the burden of proof did not provide an expert report.” See Docket Nos. 37, 73. Defendants’ position on this point is confusing and contradictory. They argue that the Harper Reports fall under the definition of “rebuttal reports” in the prior scheduling orders because they address an issue (consumer confusion) for which the party with the burden of proof did not provide an expert report. See Opp’n at 1-3, 5 (distinguishing Plaintiff’s cited case because it “did not involve a party without the burden of proof filing a rebuttal report on an issue on which Plaintiff failed to provide an expert report”). But at the same time, Defendants acknowledge that Plaintiff served opening reports by Morton and Broadhurst that opine on the “likelihood of [consumer] confusion,” an issue on which Plaintiff carries the burden of proof. See, e.g., Opp’n at 4. Given Defendants’ concession that Plaintiff’s expert reports address the “likelihood of confusion” – the same subject matter covered by the Harper Reports – the court cannot find that these reports were timely filed under the scheduling orders.1 Next, Defendants argue that the Harper Reports “plainly rebut” the Broadhurst and Morton reports because they all address the issue of “likelihood of confusion.” Opp’n at 11. It is not clear whether Defendants’ argument continues to rely on the definition in the scheduling orders or hinges instead on the language under Federal Rule of Civil Procedure 26(a)(2)(D)(ii). That rule permits the disclosure of testimony that is “intended solely to contradict or rebut evidence on the same subject matter identified by another party under Rule 26(a)(2)(B) or (C).” Fed. R. Civ. P. 26(a)(2)(D)(ii). Plaintiff responds that the Harper Reports are not rebuttal reports because they 1) do not even mention Plaintiff’s expert reports, and 2) concern an entirely different subject matter than any of Plaintiff’s expert reports. Mot. at 8-9. The court agrees with Plaintiff’s first point. Plaintiff explains that the Harper Reports do not list any of Plaintiff’s expert reports as materials reviewed and considered by Harper.2 Mot. at 9. In fact, two of the Harper Reports are dated May 5, 2023 – 17 days before Plaintiff served its expert reports on May 22, 2023. Id. In addition, the names of Plaintiff’s experts do not appear anywhere in the Harper Reports. Id. Defendants only tangentially respond to Plaintiff’s arguments. They are silent on wh

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