Bloomer v. The Word Network Operating Company, Inc.

CourtDistrict Court, E.D. Michigan
DecidedJune 4, 2025
Docket2:22-cv-12433
StatusUnknown

This text of Bloomer v. The Word Network Operating Company, Inc. (Bloomer v. The Word Network Operating Company, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bloomer v. The Word Network Operating Company, Inc., (E.D. Mich. 2025).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

BISHOP GEORGE BLOOMER, and GG BLOOMER MINISTRIES,

Plaintiffs, Case No. 22-CV-12433 vs. Honorable Nancy G. Edmunds

THE WORD NETWORK OPERATING COMPANY, INC., CHURCH OF THE WORD, and KEVIN ADELL,

Defendants. _____________________________/

OPINION AND ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTION FOR SUMMARY JUDGMENT (ECF No. 83)

This is a race discrimination and breach of contract case brought by Plaintiffs Bishop George Bloomer (Bloomer) and GG Bloomer Ministries (GGB) against Defendants The Word Network Operating Company (TWN), Church of the Word (WNC), and Kevin Adell (Adell). Plaintiffs allege that Defendants engaged in behavior that constituted racial discrimination, harassment, and retaliation in violation of Plaintiffs’ right to make and enforce contracts under 42 U.S.C. § 1981. Plaintiffs also assert state- law claims for breach of contract, unjust enrichment, and quantum meruit. The matter is before the Court on Defendants’ motion for summary judgment. (ECF No. 83.) Plaintiffs filed a response in opposition to Defendants’ motion. (ECF No. 85.) Defendants filed a reply. (ECF No. 88.) Upon a careful review of the written submissions, the Court deems it appropriate to render its decision without a hearing pursuant to Local Rule 7.1(f)(2). For the following reasons, Defendants’ motion is GRANTED in part and DENIED in part. FACTUAL BACKGROUND I. Alleged Contractual Relationship

Bishop Bloomer, who is African American, is a televangelist, pastor and author. Bloomer is the sole owner of GGB, a non-profit corporation through which Bloomer coordinates his commercial speaking engagements and sells his books. Kevin Adell, who is Caucasian, is the founder, sole owner, and CEO of TWN, touted to be the largest African American religious broadcasting network in the world. TWN is a for-profit corporation which sells airtime to ministers and has master control over its broadcast signal. Adell is also the president and CEO of WNC, a non-profit ecclesiastical organization which produces religious programming for TWN. WNC also operates a call center where viewers can call in donations or purchase religious items marketed during certain programs.

Bloomer first interacted with TWN in the early 2000s when he paid $2,000 a week for a timeslot to broadcast his self-produced Sunday morning show, Spiritual Authority. (ECF No. 83-5, PageID.1514-1515.) In 2011, Adell offered Bloomer the opportunity to host Rejoice in the Word, a show produced by WNC and aired on TWN. Adell insisted on handshake agreements and did not have written agreements with any of the on-air preachers, including Bloomer. Plaintiffs did not pay Bloomer for hosting Rejoice in the Word or for his work on any of the other programs. With Bloomer as host, donation revenues began to increase. Bloomer renegotiated his arrangement with Adell

2 and the parties agreed that as long as Bloomer hosted Rejoice in the Word, he would not be charged for airtime for Spiritual Authority. (Id. at PageID.1521-1522.) Around this time, Adell agreed to pay Bloomer $10 for each GGB book sold through the WNC call center. (Id. at PageID.1521.) GGB issued an invoice to WNC for

$10 per book sold, purchased the book from the publisher, and had it shipped to WNC. WNC was to pay the invoiced amount to GGB and deliver the book to the buyer. Sometimes WNC did not pay the invoices, so Plaintiffs did not ship the books until they were paid. The parties disagree whether Plaintiffs paid all the invoices issued by GGB. In 2014, Bloomer began promoting WNC products during his shows, consisting primarily of bibles and anointed oil. (Id. at PageID.1523.) Bloomer contends he and Adell agreed Bloomer would be paid $10 in commission for the sale of each WNC bible and $2 for the sale of the oils. (Id. at PageID.1523, 1529.) Adell disputes the existence of such an agreement. See Id. at PageID.1524-1525.) TWN’s former Operations Manager David Sheffield confirmed he had personal knowledge of a verbal agreement

between Bloomer and Adell whereby Adell agreed to pay Bloomer $10 for each bible and religious books sold on the shows he hosted. (Sheffield Dec’l. ¶¶ 13, 14, ECF No. 85-9, PageID.2683.) TWN’s former Data Manager and Call Center Director, Jeffrey Thurman, confirmed he personally witnessed Adell agree to compensate Bloomer for each item sold on his programs. (Thurman Dec’l. ¶ 9, ECF No. 85-8, PageID.2679.) Unlike with sales of BBG items, Bloomer did not issue invoices for WNC products sold during his programs. Bloomer explained this was because WNC purchased the bibles directly from their publisher, so only WNC had records of orders and sales. (ECF

3 No. 83-5, PageID.1531.) There are no invoices or accountings documenting commissions due on the sale of WNC products. Bloomer testified he tried to collect payment by “talk[ing] to [Adell] from time to time.” (Id. at PageID.1534.) To calculate damages, Plaintiffs offer estimates provided by Jeffrey Thurman,

who states that Bloomer sold over 100,000 copies of the Bible Experience, 50,000 to 100,000 copies of the Spiritual Warfare Bible, 40,000 to 50,000 copies of the Subject Bible, and 100,000 bottles of the anointed oil. (Thurman Decl. at ¶¶ 13-16, ECF No. 85- 8, PageID.2679.) Thurman also states that Bloomer exclusively promoted the WNC Bibles. (Id. ¶ 12, PageID.2679.) II. Alleged Discrimination On September 4, 2019, Malea Howard and Denise Johnson, who both worked at TWN, showed Adell an article written about him entitled “Black Gospel Network PIMP Kevin Adell.” The article contained a digitally created image (the “meme”) of Adell’s face superimposed on the body of a man wearing a white fur coat and standing in front of a

white limousine. Adell is surrounded by four African American men, bearing the faces of Bloomer and other on-air preachers. The preachers are portrayed to be much smaller than Adell. Bloomer is depicted wearing a white tuxedo and a black bow tie. Adell showed Bloomer the meme when they were at work. Bloomer testified that Adell considered the meme a joke and “was laughing and he was proud of it.” (ECF No. 83-5, PageID.1568.) Bloomer told Adell the meme was racist and was going to be a huge problem for the network. (Id. at PageID.1571.) Later that day, Adell texted the meme to Bloomer with the messages: “You look like a midget”, “A tattoo from fantasy

4 island”, and “I didn’t know they made Tuxedos that small”. (ECF No. 85-15, PageID.2716.) Bloomer responded that he did not think Adell’s comments were funny and he found the meme to be racist: That's not funny that has a racist connotation to it that pimp thing get rid of that as quickly as you possibly can it's not funny it's equivalent to a black face being put on a white man I'm telling you it's not funny[.]

Id.

Adell testified that Bloomer was bothered because he looked like a midget in the meme, so Adell referred to Bloomer as the character Tattoo, who wore a white tuxedo on the television show Fantasy Island. (ECF No. 83-3, PageID.1426.) Adell answered Bloomer’s text with a picture of Tattoo. Id. The following day, Adell texted Bloomer a picture of himself with another white man whose face had been scribbled over with a black marker. (ECF No. 85-15, PageID.2718.) Bloomer considered this photo to be a response to his comment that the meme was the equivalent of black face on a white man. (ECF No. 83-5, PageID.1551, 1569). On September 11, 2019, Adell texted Bloomer a close-up of Bloomer’s face from the meme, referring to Bloomer as “Tattoo”. (ECF No. 85-15, PageID.2721.) Bloomer responded: “Not funny!!!!!”. Id. The following day, Adell re-texted the same picture.

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