Blanchard Importing & Distributing Co., Inc. v. Societe E. Blanchard Et Fils

402 F.2d 797, 56 C.C.P.A. 716
CourtCourt of Customs and Patent Appeals
DecidedNovember 14, 1968
DocketPatent Appeal 8009
StatusPublished
Cited by6 cases

This text of 402 F.2d 797 (Blanchard Importing & Distributing Co., Inc. v. Societe E. Blanchard Et Fils) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Blanchard Importing & Distributing Co., Inc. v. Societe E. Blanchard Et Fils, 402 F.2d 797, 56 C.C.P.A. 716 (ccpa 1968).

Opinion

ALMOND, Judge.

This is an appeal by registrant-respondent Blanchard Importing & Distributing Co., Inc. from a decision of the Trademark Trial and Appeal board granting the motion for summary judgment of cancellation filed by petitioner Societe E. Blanchard et Fils.

The facts of record are as follows: Appellee-petitioner filed a petition to cancel appellant-respondent’s Supplemental Register registration 1 of “BLANCHARD” for wines and champagne. The petition for cancellation, filed September 22, 1964, alleged, inter alia, as grounds for cancellation that appellee through its predecessor has been a producer and bottler of wines in France since the year 1918 and has since that time sold its products under the designation BLANCHARD alone and under such other designations as “EMILE BLANCHARD,” “E. BLANCHARD ET FILS,” and “DOMAINE BLANCHARD”; that appellee has sold its wines under the aforesaid designations in interstate commerce in the United States and in foreign commerce with the United States since 1933 through its predecessor-in-interest and since 1957 in its own name; that appellee is the prior user of the term BLANCHARD as applied to wines; that appellee’s appli *798 cation to register the marks DOMAINE BLANCHARD and E. BLANCHARD ET FILS on the Principal Register was refused in view of appellant’s registration; that in view of the foregoing and the fact that the marks of the parties as applied to the goods are confusingly similar, appellee is damaged by the continued existence of appellant’s registration. After testimony taken by both parties, appellant requested and obtained from the board a stay, postponing the filing of its brief until the final outcome of a civil action between the parties instituted prior to the issuance of the registration here involved. Shortly after the decision in the civil action became final, appellee filed a motion for summary judgment based on the contention that all of the facts and issues involved in the cancellation proceeding were finally adjudicated and determined in the civil action between the parties.

The civil action between the parties came before the United States District Court for the District of Massachusetts. Appellant, as plaintiff, sought recovery for infringement of three Principal Register registrations owned by it covering the marks BLANCHARD’S 777 for blended whiskey, 2 BLANCHARD’S 874 for blended whiskey, 3 and BLANCHARD’S HAWAIIAN CRUISE for vodka mix. 4 Appellee counterclaimed for cancellation of the three registrations, asserting that it was the prior user of the term BLANCHARD.

The district court found that the evidence did not establish any use of the name BLANCHARD by E. Blanchard et Fils as a trademark prior to Blanchard Importing & Distributing Co.’s first use in commerce of the word BLANCHARD, and enjoined E. Blanchard et Fils from further use of labels bearing that name alone within the State of Massachusetts. The court, however, ordered the appellant’s three registrations canceled on the ground that the marks thereof were primarily surnames. Blanchard & Co. v. Charles Gilman & Son, D.C., 239 F.Supp. 827.

Blanchard Importing & Distributing Co. appealed from the district court decision ordering cancellation of its three registrations. The United States Court of Appeals for the First Circuit affirmed the district court order, but upon different grounds. The court first held that Societe E. Blanchard et Fils established priority by its use in interstate commerce of the trademark DOMAINE BLANCHARD prior to the appellant’s first use of the mark in commerce. The appellant petitioned for reconsideration on the ground that prior use of any kind is the controlling factor with regard to right of registration and that the appellant was the first to use BLANCHARD intrastate and before it was used by Societe E. Blanchard anywhere as a trademark. In response, the Court of Appeals handed down a revised opinion sustaining the order canceling the trademark registration on the ground that Societe E. Blanchard’s prior use of the term BLANCHARD rendered the registrations invalid. Blanchard Importing & Distributing Co. v. Charles Gilman & Son, Inc., 1 Cir., 353 F.2d 400. Appellant's petition to the Supreme Court for a writ of certiorari was denied (383 U.S. 968, 86 S.Ct. 1273, 16 L.Ed.2d 308).

The Trademark Trial and Appeal Board, in granting appellee’s motion for summary judgment, stated:

Petitioner has predicated its claim of damage on an assertion of likelihood of confusion and priority of use, and such averments apply equally as a basis for the cancellation of a registration on the Supplemental Register as on the Principal Register. In respect to these questions, attention is directed to the revised opinion of the United States Court of Appeals of the

*799 First Circuit wherein the court held as follows:

“We shall not concern ourselves here with the question of whether plaintiff’s trademarks consist of a mark which is primarily a surname. Rather, we prefer to sustain the order cancelling the trademark registrations on the ground that defendants’ prior use of the term ‘BLANCHARD’ rendered these registrations invalid.

As between conflicting claimants, it is well settled that the right to use the same mark is based on priority of appropriation. Columbia Mill Co. v. Alcorn, 150 U.S. 460 [14 S.Ct. 151, 37 L.Ed. 1144] (1893); American Foods, Inc. v. Golden Flake, Inc., 312 F.2d 619, 625 (5th Cir. 1963), and that prior use of a trademark is a valid ground for cancellation. California Piece Dye Works v. California Hand Prints, 159 F.2d 871 (C.C.P.A. 1947).

From the record, it appears that the defendants used the label ‘Blanchard’ in commerce prior to plaintiff’s use. However, the district court in declining to base its order of cancellation on prior use, found that the defendants did not use this label as a technical trademark.

There is ample authority for the proposition that the right to cancellation is not limited to those who have made prior use of the term as a technical trademark. Any prior use of a name or word is sufficient to warrant cancellation on the ground that the prior user is injured by such registration. California Piece [Dye] Works v. California Hand Prints, supra; Bellbrook Dairies v. Hawthorn-Mellody Farms Dairy, 253 F.2d 431 (C.C.P.A.1958); Krank v. Philippe, 295 F. 1001 (D.C.Cir. 1924); Lever Bros. Co. v. Nobio Products, 103 F.2d 917 (C.C.P.A.1939); Bellbrook Dairies v.

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Bluebook (online)
402 F.2d 797, 56 C.C.P.A. 716, Counsel Stack Legal Research, https://law.counselstack.com/opinion/blanchard-importing-distributing-co-inc-v-societe-e-blanchard-et-ccpa-1968.