Blackwell Durham Tobacco Co. v. McElwee

94 N.C. 425
CourtSupreme Court of North Carolina
DecidedFebruary 5, 1886
StatusPublished
Cited by23 cases

This text of 94 N.C. 425 (Blackwell Durham Tobacco Co. v. McElwee) is published on Counsel Stack Legal Research, covering Supreme Court of North Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Blackwell Durham Tobacco Co. v. McElwee, 94 N.C. 425 (N.C. 1886).

Opinion

Smith, C. J.

The present action, begun on April 11th, 1885, is prosecuted for the two-fold purpose of restraining the further use by the defendant of a trade mark or device, in which the plaintiff claims an exclusive proprietary right, upon packages and boxes of tobacco of defendant’s own manufacture, and to recover damages for its past unauthorized use. The plaintiff’s trade-mark, shown in an .exhibit accompanying the complaint, is impressed upon smooth polished paper, of a peculiar color, in gilt letters, forming the sentence, “Genuine Durham Smoking Tobacco,” the first two words above, and the last two below the picture, a side view of a full sized bull, and followed by the names of preceding manufacturers, to whom the plaintiff succeeds in the alleged right to the sole use of the label. The defendant uses a similar label, upon the same kind of paper, upon his own package of manufactured tobacco, bearing the words, “ Genuine Ante-Bellum Durham Smoking Tobacco,” with a like form of a bull, interpose! between the words “Bellum” and “Durham,” and separating them into lines above and below the figure, and followed by the defendant’s name and place of business at “Statesville, hi. C-.”

The essential similarity in the trade-marks and devices used by the contestant parties, clearly shows an invasion of the plaintiff’s proprietary right, and this seems not to be controverted, if, *427 as alleged, by prior appropriation on the part of those from whom the plaintiff claims it, it is exclusive in them.

In Blackwell v. Wright, 73 N. C., 310, the plaintiff, a precedent claimant of the same trade-mark, prosecuted an action against the defendant for a similar alleged infringement in the use of the words, “ The Original Durham Smoking Tobacco,” with the representation of the head only, and not the full form, of some bovine animal It was decided that the defendant had violated no right of the plaintiff's in using his peculiar label, and the Court said : “Nor can the word ‘Durham/ the name of the town where both parties are doing business, be exclusively appropriated as a trade-mark. The word ‘genuine' is unlike the word ‘original/ used by the defendant, and the words ‘smoking tobacco/ a thing in genera] use by that name, of course is not pretended to be the subject of appropriation.''

The opinion delivered by Mr. Justice ByNum concludes as follows:

“To our mind, the plaintiff does not disclose a case which entitles him to injunctive relief, or to an action for damages. The term ‘Original Durham Smoking Tobacco.' seems a fair set-off to ‘Genuine Durham Smoking Tobacco/ &c.

The infringement of the plaintiff's proprietary right, if any has been made, consists essentially in the appropriation by the defendant to his own use, of the figure of the bull, to which the description of the kind of goods, and the attached name of the manufacturer, are merely incidental. Such seems to be .the result of the ruling in the former suit, there being no such resemblance between the figure of the head or front part of the animal, and his full form, as was calculated to deceive a purchaser, and subtract from the salé of the plaintiff's own manufactured goods. The present defendant, unlike the defendant in the other case, exhibits upon his label the same full sized side view of the bull, and unless he has authority to do this, is invading the plaintiff's rights in the premises. It is a very unsatisfactory way of settling a disputed fact, averred and denied in the pleadings, and *428 upon which the whole controversy depends, by the introduction of ex parte affidavits, upon a preliminary motion for a restraining order, instead of upon issues tried at the final hearing, upon, evidence taken, and subject to cross examination, so often necessary in eliciting the whole truth of the matter. But when, as here, the injury is continuous, and the damage very difficult of estimate, if reparable when ascertained, it is the duty of the appellate Court to act upon the proofs adduced, and interpose for the plaintiff’s protection, when an apparent case for relief is shown, unless in doing so the restrained party may be subject to greater damage than is reasonably necessary for the plaintiff’s security. In this view, and upon examination of the evidence, it seems plain, that while the plaintiff has, the defendant has not, the right to the use of the trade-mark, in the sale of manufactured smoking tobacco, which each is engaged in selling, and that pending the action and before the final hearing, the defendant ought not to be allowed to use the figure of the bull, as he is now using it, upon his labels, on the plaintiff’s giving an adequate undertaking, with sureties, for the defendant’s indemnity against all losses in sales which lie may sustain in consequence of the temporary injunction.

The appellant’s exceptions, five in number, are as follows:

“1. That his Honor erred in granting the motion to continue the injunction, when defendant’s answer was fair and candid, and in response to the complaint, and it unequivocally denied plaintiff’s right and title to the exclusive use of the trade-mark from using which the defendant is restrained.

“ 2. His Honor erred, because the record of the suit in Iredell Superior Court, which is a part of the record in this case, shows that at the time of the bringing of this action, there was anotheraction pending in Iredell Superior Court for the same cause of action, and in which plaintiff might have had this injunctive relief, if entitled to it.

“3. His Honor erred in hearing affidavits on the part of plaintiff to prove his title, when it was denied in the answer.

*429 “4. His Honor erred in granting the continuance of the injunction, because it was a great and unreasonable hardship on defendant.

“5. Because any loss of plaintiff by defendant user of the trade-mark, even if wrongful, could be compensated in securing damages.”

The proposition involved in the first exception, rests upon a misapprehension of the practice in equity. The distinction is overlooked, between com'mon and special injunctions, which are explained in Heilig v. Stokes, 63 N. C., 612; Jarman v. Sanders, 64 N. C., 367, and numerous other cases. In the former class, when proceedings at law are arrested by an interlocutory restraining order, the rule was to dissolve the injunction when the plaintiff’s allegations were fully and fairly denied, and this necessarily so, since in such case there is no evidence to sustain it. Dyche v. Patton, 8 Ired. Eq., 295; Capehart v. Mhoon, Busb. Eq., 30; Mimms v. McLean, 6 Jones’ Eq., 200; Jones v. McKenzie, Ibid., 203; Perry v. Michaux, 79 N. C., 94.

But a special injunction in aid of a suit begun, and to secure to the plaintiff the full benefit of its successful prosecution, as contemplated in The Code, §334, et seq., is allowed, “when it shall appear by the complaint, that the plaintiff is entitled to the relief demanded, and such relief, or any part thereof, consists in restraining the commission or

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Bluebook (online)
94 N.C. 425, Counsel Stack Legal Research, https://law.counselstack.com/opinion/blackwell-durham-tobacco-co-v-mcelwee-nc-1886.