Biscayne Bay Brewing Company, LLC v. LA Tropical Holdings, B.V.

CourtDistrict Court, S.D. Florida
DecidedApril 9, 2021
Docket1:20-cv-24180
StatusUnknown

This text of Biscayne Bay Brewing Company, LLC v. LA Tropical Holdings, B.V. (Biscayne Bay Brewing Company, LLC v. LA Tropical Holdings, B.V.) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Biscayne Bay Brewing Company, LLC v. LA Tropical Holdings, B.V., (S.D. Fla. 2021).

Opinion

United States District Court for the Southern District of Florida

Biscayne Bay Brewing Company, ) LLC, Plaintiff, ) ) v. ) Civil Action No. 20-24180-Civ-Scola ) La Tropical Holdings, B.V., and ) others, Defendants. )

Order on Motion to Dismiss This matter is before the Court upon the Defendants’ motion to dismiss the Plaintiff’s second amended complaint. For the reasons set forth below, the Court denies the Defendants’ motion. (ECF No. 48.) 1. Background The Plaintiff, Biscayne Bay Brewing Company, LLC (“BBBC”), brings this declaratory judgment action asking the Court to find that it has not infringed on trademarks owned by the Defendants. The Plaintiff also brings causes of action for tortious interference, deceptive and unfair trade practices, and unfair competition. The Defendants are all subsidiaries of the Heineken beer company, which is based in the Netherlands. The Plaintiff names as Defendants in its complaint La Tropical Holdings, B.V., a Dutch company (“La Tropical Holdings”); Cerveceria La Tropical USA LLC, a Florida company (“La Tropical USA”); Heineken USA Inc., a New York company (“Heineken USA”); and The Lagunitas Brewing Company, a California Company (“Lagunitas”). The Plaintiff alleges that Lagunitas licenses certain trademarks at issue in this dispute from La Tropical Holdings and that Lagunitas, in turn, wholly owns La Tropical USA, which is a licensee or sublicensee of the trademarks at issue. (ECF No. 42 at ¶¶12- 13.) The Plaintiff also states that Lagunitas and Heineken USA have authority, in whole or in part, over La Tropical USA and La Tropical Holdings. (Id. at ¶ 17.) BBBC is a craft brewery that was founded in Miami, Florida in 2012. Beginning in 2017, BBBC began developing a Miami-inspired Indian Pale Ale (“IPA”) featuring tropical fruit aromas, and in February 2018, BBBC decided to call its IPA, Tropical Bay IPA. (Id. at ¶¶ 32-33.) After debuting in March 2018, Tropical Bay IPA has become BBBC’s fastest-selling beer, expected to drive approximately $1.7 million in revenue through 2025. (Id. at 37.) According to the Plaintiff, the Defendant La Tropical Holdings purports to the be the owner of intellectual property rights to an “old-world Cuban pilsner style beer named ‘La Tropical,’ which has never been widely or consistently distributed in the United States.” (Id. at ¶ 39.) This beer was initially produced in Cuba beginning in 1888 and after it was seized by the Castro regime, fell into decline and completely ceased production in 2008. (Id. at ¶ 40.) The La Tropical trademark became the property of La Tropical Holdings in 2017. (Id. at ¶ 43.) The Plaintiff alleges that La Tropical beer was last available in the United States on May 22, 2016. (Id. at ¶ 45.) In its complaint, the Plaintiff states that on February 3, 2020, an agent for the Defendants, Michael Weintraub, contacted BBBC’s founder demanding information relating to the production and canning volumes for Tropical Bay IPA, alleging BBBC’s IPA infringed on the Defendants’ ownership of the word “tropical” for any use in connection with beer production. (Id. at 49.) Later, on May 27, 2020, La Tropical Holdings, through counsel, sent a letter to BBBC demanding that BBBC abandon its use of the Tropical Bay IPA trademark on the basis it constituted trademark infringement and false designation of origin under the Lanham Act, in addition to violating Florida law. (Id. at 51.) La Tropical Holdings warned the Plaintiff that its failure to abandon its use of its trademark would result in the Defendants initiating formal proceedings against BBBC. In its letter, La Tropical Holdings informed BBBC that Heineken purchased La Tropical in 2017, and since then, La Tropical Holdings has made substantial investments in the brand, including by purchasing real estate for and developing a full-service brewery and tap room that was to open in Miami’s Wynwood neighborhood in the fall of 2020. (Id. at ¶ 52; see also ECF No. 42-2.) BBBC informed La Tropical Holdings, by letter from its own counsel, of its disagreement with La Tropical Holdings contentions. (Id. at ¶ 54; see also ECF No. 42-3.) On February 8, 2020, after receiving La Tropical Holdings’s letter, BBBC filed with the United States Patent and Trademark Office (“USPTO”) to cover the mark Tropical Bay IPA, in connection with beer. (Id. at ¶ 38.) The application was approved for publication on June 3, 2020 and was published for opposition on June 23, 2020. (Id.) On July 22, 2020, La Tropical Holdings filed with the USPTO to oppose the registration of the Tropical Bay IPA mark. (Id. at ¶ 55.) Ultimately, the USPTO, after examining the Plaintiff’s and the Defendants’ marks, concluded there was no likelihood of confusion between the Tropical Bay IPA and La Tropical registrations. (Id. at ¶ 60.) As a backdrop to the parties’ trademark dispute, the Plaintiff alleges that the Defendants have unlawfully interfered with BBBC’s relationship with Inter Miami, Miami’s new professional Major League Soccer, LLC (“MLS”) team. (Id. at ¶¶ 3, 62.) In support of this allegation, the Plaintiff states that on January 23, 2020, the Plaintiff and Inter Miami agreed to jointly market BBBC beer, including a pilsner developed by BBBC which would bear Inter Miami’s logo, at the Lockhart Stadium in Fort Lauderdale, Florida and retail and food service outlets wherever BBBC beer is sold. (Id. at ¶ 64.) To memorialize this agreement, on February 18, 2020, BBBC and Inter Miami entered into a sponsorship agreement, and on February 27, 2020, MLS approved the agreement between BBBC and Inter Miami, which was to have a term through December 31, 2020. (Id. at ¶ 65.) Inter Miami and BBBC worked to bring the “Inter Miami Pilsner” to life and on February 28, 2020, Inter Miami announced BBBC as the “official craft beer sponsor for Inter Miami” with Inter Miami selling BBBC beers such as its Miami Pale Ale, Tropical Bay IPA, and Inter Miami Pilsner at Inter Miami’s stadium in Fort Lauderdale. (Id. at ¶¶ 67-70.) While BBBC developed its relationship with Inter Miami, BBBC and counsel for La Tropical Holdings continued to try and resolve the parties’ trademark dispute. (Id. at ¶ 75.) After Inter Miami purchased and served BBBC’s beer, in March 2020, less than a month after BBBC and Inter Miami entered into their agreement, Inter Miami informed BBBC that an “issue” had arisen with BBBC’s sponsorship and BBBC was directed to deal with executives from the MLS to resolve these “issues.” (Id. at ¶ 76.) This about face came after Inter Miami informed the Plaintiff of its satisfaction with the parties’ relationship and its belief that BBBC and Inter Miami would have a long and productive relationship. (Id. at ¶ 85.) The MLS executives informed BBBC that its deal with Inter Miami ran afoul of “certain exclusives owed by MLS to Heineken” pursuant to which Heineken USA and MLS had entered into an agreement whereby MLS would promote Heineken as the Official Beer of MLS. (Id. at ¶¶ 75-76.) BBBC inquired with MLS and Inter Miami as to the “issues” that had arisen through August 2020, but claims they were stonewalled by these two entities. (Id. at ¶ 79.) Concurrent with this dispute, the Plaintiff claims that Defendants’ agents, such as Matthew Weintraub who is “Head Brewer & Brewery Operations Manager” for La Tropical USA, bragged that the Defendants were taking actions to destroy BBBC’s sponsorship with Inter Miami and BBBC’s Tropical Bay IPA trademark. (Id. at ¶ 80.) BBBC claims it tried to find constructive paths for collaboration with the Defendants, but the Defendants, through their agents, continued to state that the Defendants were working to harm BBBC’s beers, such as the Tropical Bay IPA and Inter Miami Pilsner.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Sculptchair, Inc. v. Century Arts, Ltd.
94 F.3d 623 (Eleventh Circuit, 1996)
Meier Ex Rel. Meier v. Sun International Hotels, Ltd.
288 F.3d 1264 (Eleventh Circuit, 2002)
Stubbs v. Wyndham Nassau Resort & Crystal Palace Casino
447 F.3d 1357 (Eleventh Circuit, 2006)
Pielage v. McConnell
516 F.3d 1282 (Eleventh Circuit, 2008)
Rivell v. Private Health Care Systems, Inc.
520 F.3d 1308 (Eleventh Circuit, 2008)
Internet Solutions Corp. v. Marshall
557 F.3d 1293 (Eleventh Circuit, 2009)
Fraser v. Smith
594 F.3d 842 (Eleventh Circuit, 2010)
International Shoe Co. v. Washington
326 U.S. 310 (Supreme Court, 1945)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Goodyear Dunlop Tires Operations, S. A. v. Brown
131 S. Ct. 2846 (Supreme Court, 2011)
Daimler AG v. Bauman
134 S. Ct. 746 (Supreme Court, 2014)
Walden v. Fiore
134 S. Ct. 1115 (Supreme Court, 2014)
Tawana Carmouche v. Tamborlee Management, Inc.
789 F.3d 1201 (Eleventh Circuit, 2015)
Sandra Waite v. AII Acquisition Corp.
901 F.3d 1307 (Eleventh Circuit, 2018)
BNSF Ry. Co. v. Tyrrell
581 U.S. 402 (Supreme Court, 2017)
Hennegan Co. v. Arriola
855 F. Supp. 2d 1354 (S.D. Florida, 2012)

Cite This Page — Counsel Stack

Bluebook (online)
Biscayne Bay Brewing Company, LLC v. LA Tropical Holdings, B.V., Counsel Stack Legal Research, https://law.counselstack.com/opinion/biscayne-bay-brewing-company-llc-v-la-tropical-holdings-bv-flsd-2021.