Biddle v. The Walt Disney Company

CourtDistrict Court, N.D. California
DecidedSeptember 30, 2023
Docket5:22-cv-07317
StatusUnknown

This text of Biddle v. The Walt Disney Company (Biddle v. The Walt Disney Company) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Biddle v. The Walt Disney Company, (N.D. Cal. 2023).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 SAN JOSE DIVISION 7 8 HEATHER BIDDLE, et al., Case No. 5:22-cv-07317-EJD

9 Plaintiffs, ORDER GRANTING IN PART AND DENYING IN PART MOTION TO 10 v. DISMISS; TERMINATING AS MOOT MOTION TO STAY DISCOVERY 11 THE WALT DISNEY COMPANY, 12 Defendant. Re: ECF No. 19, 43

13 Plaintiffs Heather Biddle, Jeffrey Kaplan, Zachary Robertys, and Joel Wilson bring this 14 antitrust putative class action lawsuit against Defendant The Walt Disney Company (“Disney”) on 15 behalf of all monthly subscribers of YouTube TV, from the period beginning April 1, 2019, 16 through the present (hereinafter “Plaintiffs”). Class Action Compl. (“CAC”), ECF No. 1 ¶¶ 1, 17 345. 18 Pending before the Court are Defendant’s motions to dismiss at ECF No. 19 and stay 19 discovery at ECF No. 43. The Court heard oral argument on Defendant’s motion to dismiss on 20 July 13, 2023. The Court took Defendant’s motion to stay under submission without oral 21 argument pursuant to Civil Local Rule 7-1(b). For the reasons discussed herein, Defendant’s 22 motion to dismiss is GRANTED IN PART and DENIED IN PART and Defendant’s motion to 23 stay is TERMINATED AS MOOT. 24 I. BACKGROUND 25 Plaintiffs are four individuals who reside in California, Arizona, Indiana, and Kentucky, 26 and are current subscribers of YouTube TV. CAC ¶¶ 9–13. Plaintiffs allege that Disney, through 27 Case No.: 5:22-cv-07317-EJD 1 its subsidiaries ESPN and Hulu (collectively, the “Disney Entities”), entered into anticompetitive 2 carriage agreements. Id. ¶ 3. The Disney Entities allegedly conspired with YouTube TV to inflate 3 prices of monthly subscriptions of the Streaming Live Pay TV market (“SLPTV”), set a price floor 4 for the SLPTV market in violation of the Sherman Act § 1, and reduce consumer choice. Id. ¶¶ 8, 5 342, 356. Plaintiffs seek injunctive relief, treble damages, attorneys’ fees and costs, and 6 compensation for overpayment for SLPTV services. Id. ¶¶ 373–75. 7 A. ESPN Affiliate Fees and Carriage Agreements 8 Disney controls certain network channels such as ABC Television Network, the Disney 9 Channel, ESPN, and FX. Id. ¶¶ 16, 308. Disney owns an 80% interest share of ESPN with the 10 remaining 20% owned by the Hearst Corporation. Id. ¶ 16. ESPN provides sports coverage as a 11 part of cable packages. Id. ¶ 27. Since its inception in 1978, ESPN has gained significant 12 popularity. Id. ¶¶ 27, 33–34. In 2012, ESPN expanded into several sister channels, including 13 ESPN2, ESPNews, ESPN Classic, and ESPNU. Id. ¶ 33. Over the years, ESPN has brought in 14 billions of dollars per year in fees to Disney from cable television networks in the United States. 15 Id. ¶¶ 42–43. 16 ESPN generates “affiliate fees,” or fees charged to cable companies to broadcast a cable 17 TV channel as part of a cable package or bundle. Id. ¶ 45. ESPN’s affiliate fees are the most 18 expensive affiliate fees charged to cable providers in the country. Id. ¶¶ 48, 323. For example, in 19 2012, ESPN fees were $5.13 per subscriber per month and, by 2016, the price climbed to $6.55, 20 and over $9 per month in 2017. Id. ¶¶ 45, 47, 51. Comparatively, most channels in 2017 charged 21 $1 per month in affiliate fees. Id. ¶¶ 48, 51. These costs are passed onto consumers via the cost of 22 the bundle. Id. ¶ 323. Plaintiffs allege that through inflated affiliate fees for ESPN and its sister 23 networks—which have steadily ballooned in price each year—Disney has direct input into TV 24 bundle prices offered by its direct competitors. Id. ¶¶ 46, 51. 25 Central to the CAC are the “web of carriage agreements” the Disney Entities maintain with 26 all SLPTV market participants, including its leading competitors DirecTV Stream and YouTube 27 Case No.: 5:22-cv-07317-EJD 1 TV. Id. ¶¶ 5, 303. The carriage agreements each contain an ESPN base term requirement and a 2 most favored nation (“MFN”) clause. Id. ¶ 306. 3 ESPN Base Term Requirement: Disney’s agreements require cable providers to include 4 ESPN in the “basic” or cheapest cable or satellite packages. Id. ¶¶ 54, 57. A competitor that 5 wishes to carry ESPN must agree to the base term requirement, meaning that if any SLPTV 6 service carries ESPN as a part of any of its bundles, it must also carry ESPN in its base or cheapest 7 bundle. Id. ¶¶ 307, 335. Put another way, to avoid including ESPN in the cheapest bundle, a 8 provider cannot carry ESPN in any of its bundles. The term restricts the ability of Disney’s 9 competitors carrying ESPN to provide an option to its SLPTV-customers that excludes ESPN. Id. 10 ¶ 306. Absent this requirement, a competitor in the SLPTV market carrying ESPN could provide 11 a “skinny” bundle to consumers that excludes ESPN. Id. ¶ 309. All three of the market-leading 12 SLPTV services—YouTube TV, Hulu + Live TV, and DirecTV Stream—offer live television 13 options with ESPN as part of the base bundle. Id. ¶¶ 310, 335. This means that substantially all 14 consumers in the market must pay for ESPN. Id. ¶ 336. 15 MFN Price Term: Disney also imposes MFN clauses in the carriage agreements with cable 16 providers. Id. ¶ 55. Plaintiffs allege the MFN price term “requires Disney to provide the 17 counterparty with the lowest price for ESPN and other channels offered to any other market 18 participant.” Id. ¶ 312. In other words, if Disney provides another service a lower price, then that 19 price becomes the applicable price for its counterparty. Id. ¶ 313. 20 B. Disney’s Entry into the SLPTV Market 21 Around 2013, internet streaming platforms like HBO, Amazon Prime, and Netflix were 22 popular platforms for watching premium video content. Id. 72. However, consumers still needed 23 a cable or satellite TV subscription to stream live television. Id. Some consumers opted not to 24 purchase a cable or satellite package, instead purchasing internet-streaming platform 25 subscriptions—a process referred to as “cord cutting.” Id. ¶ 73. Despite this trend, the majority of 26 households (approximately 90%) maintained cable or satellite subscriptions. Id. ¶ 75. 27 Case No.: 5:22-cv-07317-EJD 1 In 2015, cable-only subscription services began to offer subscriptions to their content 2 entirely over the internet decoupled from cable or satellite TV packages—a process referred to as 3 “de-bundling.” Id. ¶ 81. For example, in 2014 HBO announced that it planned to de-bundle its 4 content from traditional cable and satellite TV plans upon the release of its HBO GO streaming 5 service, which would be available to people without a pay-TV subscription. Id. ¶¶ 82–83. Studies 6 at the time suggest that cord cutting increased in the mid-2010s, meaning fewer consumers 7 purchased cable and satellite TV packages. Id. ¶ 83. However, approximately 76% of Americans 8 still subscribed to cable or satellite TV. Id. 9 The rise of Virtual Multichannel Video Programming Distributors (“vMVPD”) that 10 streamed live TV channels over the internet began around this time. Id. ¶¶ 81, 132. Companies 11 like YouTube, Hulu, and Sling began offering live pay television that rivaled cable and satellite 12 TV offerings. Id. ¶ 131. Live streaming TV provided an alternative to cable at a much lower cost. 13 Id. ¶ 137. With live internet-streaming platforms, consumers no longer needed to purchase 14 satellite or cable to view live channels. Id. ¶ 72. Unlike traditional MVPDs, i.e., cable and 15 satellite TV services, vMVPDs did not use proprietary cable or dish transmission media, instead 16 relying on existing Internet infrastructure to transmit live pay TV channels over the internet. Id. ¶ 17 132. 18 From 2012 to 2017, Disney lost millions of customer-subscribers, from 100M down to 19 88M, due to cord cutting. Id. ¶¶ 96–97.

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Biddle v. The Walt Disney Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/biddle-v-the-walt-disney-company-cand-2023.