Bevilacqua v. Eisen

26 Mass. L. Rptr. 55
CourtMassachusetts Superior Court
DecidedMay 27, 2009
DocketNo. 06139
StatusPublished

This text of 26 Mass. L. Rptr. 55 (Bevilacqua v. Eisen) is published on Counsel Stack Legal Research, covering Massachusetts Superior Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bevilacqua v. Eisen, 26 Mass. L. Rptr. 55 (Mass. Ct. App. 2009).

Opinion

Nickerson, Gary A., J.

The plaintiff, Josephine Bevilacqua (“Bevilacqua”) filed suit against Richard F. Eisen (“Dr. Eisen”) and Thermage, Inc. (“Thermage”) (collectively “the Defendants”), seeking damages under various theories for the disclosure and publication of photographs taken during her medical treatment. This matter is before the court on the Defendants’ motions for summary judgment. The court held a hearing on January 20, 2009. For the following reasons, the Defendants’ motions for summary judgment are ALLOWED in part and DENIED in part.

BACKGROUND

The following undisputed facts are taken from the summary judgment record, viewed in the light most favorable to Bevilacqua as the non-moving party. In February of 2004, Bevilacqua sought medical treatment from South Shore Skin Center (“SSSC”). On February 28, 2004, Bevilacqua signed a written con- • sent form allowing Dr. Eisen to perform ‘Thermage treatment” on her face. Bevilacqua believed her treatment to be a success.

During a prior visit on February 27, 2004, nurse Betsy Willner (“Nurse Willner”) presented Bevilacqua with a Photographic Dermatology Consent Form (“the SSSC Release”), which allowed SSSC to obtain photographs of her “for educational, medical, scientific, promotional, research, or other purposes.” In addition, the document provided, “I agree that the photographs and information relating to my case may be published or used for purposes which SSSC, in its sole discretion, deems proper. These uses may include, without limitation, lectures, professional journals, advertisements and brochures. However, I shall not be identified by name in any such publication or use. I understand that in some cases my facial features may be visible and/or recognizable.” The document also contained a release clause, by which Bevilacqua agreed to “release SSSC, its personnel and any other person participating in [her] care or dealing with the photographs from any and all liability which may or could arise from the taking or use of such photographs.”

Bevilacqua knew Nurse Willner through her treatment at SSSC with Dr. Eisen, as she had handled her preoperative procedure. While Bevilacqua stated that she did not feel comfortable with people seeing photographs from her treatment, Nurse Willner assured her that the photographs would only be displayed within SSSC. Nurse Willner also stated the photographs would be altered so Bevilacqua would be unrecognizable. After the conversation with Nurse Willner, Bevilacqua signed and executed the SSSC Release. Nurse Willner signed as a witness, and Dr. Eisen later signed as the photographer.

On August 11, 2004, Bevilacqua returned to SSSC for a microdermabrasion procedure performed by Dr. Eisen. At this time, Dr. Eisen asked Bevilacqua for permission to take pictures of her face, which would reflect Bevilacqua before and after her “Thermage treatment.” Bevilacqua verbally consented to Dr. Eisen’s request and Dr. Eisen took the photographs. During the same visit at SSSC, Nurse Willner presented Bevilacqua with an Authorization to Disclose Photographs and Release of Rights Form (“the Therm-age Release”). Bevilacqua stated she wanted to read the document, but her eye glasses were in her vehicle. Nurse Willner responded by telling Bevilacqua to trust her, and that the document was no big deal. Nurse Willner also covered a portion of the document with a folder. Nurse Willner further stated that the photographs would only be used inside Dr. Eisen’s office, and Bevilacqua would be disguised.2 With the folder covering part of the language, Bevilacqua signed and executed the document.

The Thermage Release expressly authorized Dr. Eisen “to disclose to Thermage, Inc. all photographs taken of [the patient] in conjunction with treatment using the ThermaCool TC System.” Additionally, according to the “Scope of Release,” signing the document meant releasing “to Thermage, Inc. the right to these photographs,” and consenting “to the copyright, publication and use of such photographs by Therm-age, Inc.” In the scope of release section, an X was also checked off next to “Any and All Uses,” which included “advertising, publicity or promotion in any media.”'-'3 Lastly, the document expressly released “Thermage, Inc., its successors, affiliates and assigns, from any claim, demand, cause of action or proceeding of whatever nature arising out of any use, publication and/or distribution of [the patient’s] photographs in accordance with the terms of this authorization.” Dr. Eisen also signed the Thermage Release to reflect his agreement to disclose the referenced photographs to The-rmage.

Thereafter, on or about January 3, 2005, Thermage published an advertisement in the National Enquirer that included before and after photographs taken during Bevilacqua’s treatment. On January 5, 2005, Bevilacqua’s attorney sent a letter to Dr. Eisen revoking Bevilacqua’s consent, specifically referencing the Thermage Release. The publication in the National Enquirer caused Bevilacqua to seek medical treatment for emotional distress.

On March 8, 2006, Bevilacqua filed suit alleging Dr. Eisen breached his duty of confidentiality, violated her right to privacy under G.L.c. Ill, §70, intentionally inflicted emotional distress, and engaged in practices prohibited under G.L.c. 93A by disclosing the photo[57]*57graphs outside of his office without disguising her appearance. Bevilacqua also filed suit against Therm-age alleging intentional infliction of emotional distress, invasion of privacy, and violation of G.L.c. 93A4 for publishing the unaltered photographs in the National Enquirer. Lastly, Bevilacqua included a count of civil conspiracy against both Defendants.

DISCUSSION

I.Standard of Review

Summary judgment shall be granted when there is “no genuine issue as to any material fact,” and “the moving party is entitled to a judgment as a matter of law.” Community Nat'l Bank v. Dawes, 369 Mass. 550, 553 (1976), quoting Mass.R.Civ.P. 56(c). The burden of proof is on the moving party, “even if [he or she] would have no burden on an issue if the case were to go to trial.” Pederson v. Time, Inc., 404 Mass. 14, 17 (1989). The moving party may satisfy the burden by either submitting affirmative evidence that negates an essential element of the opposing party’s claim or demonstrating that the opposing party has no reasonable expectation of proving an essential element of their claim at trial. Flesner v. Technical Commc’ns Corp., 410 Mass. 805, 808-09 (1991). When the moving party has met their burden, the “adverse party may not rest upon the mere allegations or denials of his pleading, but his response, by affidavits or as otherwise provided in this rule, must set forth specific facts showing that there is a genuine issue for trial.” Mass.R.Civ.P. 56(e).

II.G.L.c. 93A

As a jurisdictional matter, the Defendants argue they are entitled to summary judgment on the G.L.c. 93A counts because it is undisputed that Bevilacqua did not serve a demand letter prior to filing suit. The Defendants are correct that serving a demand letter, which lists among other things the alleged unfair and deceptive practices, is a jurisdictional pre-requisite under G.L.c. 93A, §9(3). See Slaney v. Westwood Auto, Inc., 366 Mass. 688, 704 (1975). As Bevilacqua does not dispute her failure to satisfy the demand letter requirement, the Defendants are entitled to summary judgment on the G.L.c. 93A counts, i.e. Counts 4 and 7.

III.Civil Conspiracy

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26 Mass. L. Rptr. 55, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bevilacqua-v-eisen-masssuperct-2009.