Better Holdco, Inc. v. Beeline Loans, Inc.

District Court, S.D. New York·Decided July 15, 2022·No. 1:20-cv-08686·Unknown

Opinion

FRIEDMAN “:°:""" PRIYANKA K. WITYK SEILER & pwityk@fklaw.com KAPLAN ADELMAN LLP 212.833.1193

July 13, 2022 BY E-MAIL & ECF The Honorable John P. Cronan United States District Judge United States District Court Southern District of New York 500 Pearl Street, Room 1320 New York, NY 10007 Re: Better Holdco, Inc. v. Beeline Loans, Inc., No. 1:20-cv-08686 (JPC) (SN) Dear Judge Cronan: This firm represents plaintiff Better Holdco, Inc. (“Better” or “Plaintiff’) in the above-referenced action. Pursuant to Rule 4.B.11 of the Court’s Individual Rules and Practices in Civil Cases (“Rules”), Better respectfully requests leave to file certain documents under seal or with redactions in connection with its oppositions to the motions of Beeline Loans, Inc. (“Beeline”) to exclude Plaintiffs expert Stephen Holzen (“Motion to Exclude”) and for summary judgment (“Motion for Summary Judgment”), which are being filed concurrently with this letter-motion. Better seeks leave to file under seal or in redacted form certain documents that it has designated as Confidential Discovery Material under the Amended Protective Order. (See Dkt. No. 101.) While these are “judicial documents” to which a presumption of public access applies, see Lugosch vy. Pyramid Co. of Onondaga, 435 F.3d 110, 119 (2d Cir. 2006), that presumption is to be balanced against countervailing factors, such as whether the materials at issue contain commercially sensitive and proprietary information. See Playtex Prods., LLC v. Munchkin, Inc., No. 14-cv-1308 (RJS), 2016 WL 1276450, at *11 (S.D.N.Y. Mar. 29, 2016) (granting motion to seal information reflecting sales, revenues, and marketing strategies because disclosure could cause competitive harm). The presumption can be overcome when the disclosure of information about confidential business strategy, financial, marketing and promotional expenses, and other sensitive information could place a party at a competitive disadvantage. See, e.g., New York v. Actavis, No. 14-cv-7473, 2014 WL 5353774, at *3-4 (S.D.N.Y. Oct. 21, 2014) (granting motion to seal business plans, profit projections, and budgets).

Confidential Information Previously Filed in Redacted Form or Under Seal Exhibits 21 and 23 to the Second Wityk Declaration Better seeks to file redacted versions of Exhibits 21 and 23 to the Second Declaration of Priyanka Wityk in Opposition to Defendant’s Motion to Exclude the Testimony of Plaintiff’s Expert Stephen Holzen (“Second Wityk Declaration”). Exhibit 21 to the Second Wityk Declaration is the expert report of Stephen Holzen, and is also Exhibit 124 to the Declaration of Jacob L. Hirsch in Opposition to Defendant’s Motion for Summary Judgment (“Hirsch Declaration”). Exhibit 23 to the Second Wityk Declaration is the expert report of Karl D. Weisheit. The Court previously granted Better’s request to redact the same portions of these documents in connection with its motion to exclude Beeline’s experts. (See Dkt. No. 217.) Exhibits 21 and 23 disclose the following confidential business information whose disclosure could place Better at a competitive disadvantage: First, the exhibits disclose information from Better’s Operating Model, which consists of dozens of spreadsheets reflecting Better’s highly confidential financial information, and other sensitive operating cost and salary information, see Second Wityk Decl. Ex. 21, Holzen Rep. ¶¶ 87, 132 & Exs. 2.3, 3.1-3.3, 3.5-3.6, 3.8, 4.3-4.5, 6.1, and text accompanying footnotes 340-43 & 345-47; and Ex. 23, Weisheit Rep. at 50 and Schedules 3, 3.1, 5, 7. These materials should be sealed. See Actavis, 2014 WL 5353774, at *4. Second, the exhibits disclose information concerning Better’s confidential agreements with five of its marketing partners, such as non-public pricing information and other terms, see Second Wityk Decl. Ex. 21, Holzen Rep. ¶ 32; Ex. 23, Weisheit Rep. at 29- 30. This information should be redacted. See Actavis, 2014 WL 5353774, at *4 (granting motion to seal information related to promotional budgeting). Third, the exhibits disclose confidential information about Better’s marketing strategies and costs, see Second Wityk Decl. Ex. 21, Holzen Rep. ¶¶ 90, 92-97 & Exs. 5.0, 8.1 and 8.2; Ex. 23, Weisheit Rep. at 24-25, 45-46. The competitive sensitivity of these materials outweighs the presumption of public access, and they should be sealed. See Playtex, 2016 WL 1276450, at *11 (granting motion to seal documents reflecting marketing strategies). Fourth, Better also seeks leave to redact paragraphs 91 and 135 and exhibits 8.0 and 9.0 of the Holzen Report because they contain or refer to information from documents that Beeline has designated as Confidential Discovery Material under the Amended Protective Order. (Those documents were produced with Bates numbers BEE_00004946-4958, BEE_00005141, BEE_00018665-18686, BEE_00020965, and BEE_00041488. They are not being filed with the Court.) Exhibit 3 to the Hirsch Declaration Better also seeks leave to file Exhibit 3 to the Hirsch Declaration in redacted form to protect from disclosure portions of the document that disclose the terms of a confidential settlement agreement between Better and non-party Jack Abramowitz. (See Hirsch Decl. Ex. 3 at 194:7-200:19.) The Court previously granted Better’s request to file the settlement agreement under seal. (See Dkt. No. 221.) Exhibit 104 to the Hirsch Declaration Better also seeks leave to file under seal Exhibit 104 to the Hirsch Declaration, which bears Bates number BEE_00005206. This document was designated as Confidential Discovery Material by Beeline, and the Court previously granted Better’s request to file it under seal. (See Dkt. No. 217.) Additional Information to Be Filed Under Seal or in Redacted Form Better also seeks leave to file under seal or in redacted form certain additional documents that contain Better’s confidential business information whose disclosure could place Better at a competitive disadvantage. First, Exhibits 39, 63-64, 66, 93, 98-102, and 105 to the Hirsch Declaration and Exhibit 22 to the Second Wityk Declaration contain or refer to Better’s competitively sensitive financial and other business information relating to its profits, revenue, originations and closings figures, performance metrics and confidential salary information. See Hirsch Decl. Ex. 39 at 7, Exs. 63-64, Ex. 66 at exhibits J-M, Ex. 93, Exs. 98-102, Ex. 105; Second Wityk Decl. Ex. 22 at 129:3-14. Accordingly, these documents should be sealed or redacted. See Actavis, 2014 WL 5353774, at *4. Second, Exhibit 61 to the Hirsch Declaration contains Better’s confidential and proprietary business practices with respect to its handling of loan files. See Hirsch Decl. Ex. 61. Similarly, Exhibit 67 to the Hirsch Declaration contains confidential information about Better’s lead pricing strategies. See Hirsch Decl. Ex. 67. Exhibit 86 includes information about Better’s confidential practices with respect to calculations concerning customers’ interest rates. See Hirsch Decl. Ex. 86. This, too, is non-public, confidential information that should be filed under seal. See Actavis, 2014 WL 5353774, at *4. Third, Exhibits 3, 42, 45-47, 66, 78, 81, 83, and 95 to the Hirsch Declaration contain or refer to confidential information about Better’s marketing strategies, costs, analytics, and competition analyses. See Hirsch Decl. Ex. 3 at 50:25-58:23, Ex. 42, Exs. 45- 47, Ex. 66 at exhibits N-U, Ex. 78, Ex. 81, Ex. 83, and Ex. 95 at 67:24-68:9. The competitive sensitivity of these materials outweighs the presumption of public access, and they should be sealed. See Playtex, 2016 WL 1276450, at *11 (granting motion to seal documents reflecting marketing strategies).1 Fourth, Exhibit 22 to the Second Wityk Declaration also should be redacted to prevent the disclosure of the home address of Better’s expert, Mr. Holzen. See Second Wityk Decl. E

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Better Holdco, Inc. v. Beeline Loans, Inc., (S.D.N.Y. 2022).

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