Berry v. Alderson

211 P. 836, 59 Cal. App. 729, 1922 Cal. App. LEXIS 162
CourtCalifornia Court of Appeal
DecidedNovember 23, 1922
DocketCiv. No. 4262.
StatusPublished
Cited by12 cases

This text of 211 P. 836 (Berry v. Alderson) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Berry v. Alderson, 211 P. 836, 59 Cal. App. 729, 1922 Cal. App. LEXIS 162 (Cal. Ct. App. 1922).

Opinion

*730 KERRIGAN, J.

This is an appeal by the petitioner from a judgment of the superior court in a proceeding in certiorari by which the action of the Board of Medical Examiners of the state of California in revoking the license of the petitioner to practice medicine was affirmed. The appeal is presented upon a. bill of exceptions which contains the papers constituting the record of the proceeding before said board,_ including a transcript of the testimony taken therein, and which, in obedience to the writ of certiorari issued by the trial court, were produced in that court.

The record shows that a complaint was filed before the Board of Medical Examiners by one Frank M. Smith, special agent of said board, charging the petitioner, John Lafayette Berry, with having been guilty of unprofessional conduct under the eighth subdivision of section 14 of the Medical Practice Act (Stats. 1913, p. 722), in that the said Berry, being the holder of a certificate issued by said board licensing him to practice medicine and surgery, did “use in connection with his practice of medicine and surgery a name other than his own in a certain sign and advertisement and announcement of his practice in the words and figures following, to wit: K. B. Bloodless Surgeons.”

Said section of the Medical Practice Act authorizes the Board of Medical Examiners to revoke the license of a physician or surgeon for unprofessional conduct as defined in the act, and one of the specifications of unprofessional conduct as therein defined is “the use, by the holder of any certificate, in any sign or advertisement in connection with his said practice, or in any advertisement or announcement of his practice, of any fictitious name or any name other than his own.”

The contention of the respondents in support of the judgment is that the petitioner, in an advertisement or announcement of his practice, used the letters and words “K. B. Bloodless Surgeons,” and that said expression is a name; that it not being the name of the petitioner he was therefore guilty of the particular unprofessional conduct charged in the complaint.

The material evidence disclosed by the transcript of the testimony taken before the respondents is uncontradicted, and shows that one Kratzer, in conjunction with one Bennett, organized in the state of California a corporation for *731 the vending of medicine and medical remedies, said corporation being known as “K. B. Remedies Incorporated” and “K. B. Medicine Company.” It was under the management and control of Kratzer and conducted its business in various parts of the state. To foster and increase the demand for its product it employed or worked in conjunction with physicians, or persons styling themselves such, and in one instance conducted a sanatorium at Hayward, where at different times Doctors Brandon, Manley, Crum and Powell treated the patients. Upon the exterior of this sanatorium was a large sign, “K. B. Bloodless Surgeons.” This sign, or one quite similar, was also used in an office conducted by the corporation, through Kratzer, in Livermore. This had been going on for some years before the petitioner met Kratzer, and the business connection of the two men dates from only a few weeks prior to the events which gave rise to the present proceeding. One of the methods adopted by Kratzer in pushing the sale of the corporation’s so called remedies was to give open-air entertainments to which the public were invited without payment. The character of these entertainments may be gleaned from the following advertisement: “Free Open Air Show. July 14, 7:30 P. M. and every evening except Sunday, corner N. and Yolo streets. . . . Vaudeville, Music, Singing, Comedy, Lectures, Sketches and Funny acts. Free demonstrations in Bloodless and painless surgery. ...” At the conclusion of the entertainment the performers would circulate among the audience and offer for sale the K. B. remedies. Such an entertainment was arranged to be given at Newman by Kratzer and the petitioner, the expenses thereof to be jointly defrayed. Accordingly, upon an open space in said town they caused to be erected a platform, and engaged performers for the entertainment. Upon the platform was placed a large sign, the dimensions being about four by twelve feet, upon which the device “K. B. Bloodless Surgeons” appeared in red letters upon a yellow ground. One of such entertainments was given by Kratzer and the petitioner on or about the 1st of August, 1919, part of which was a lecture by the petitioner upon some medical subject. In addition to the vending of these remedies to the members of the audience the performers also distributed cards, upon which was printed the following: “This card entitles the *732 holder to one free consultation and examination by the physicians and surgeons of the K.-B. Medicine Co. Not good after-. Corner P. and Merced streets.” The location indicated was the place of residence of Kratzer and the petitioner, the latter occupying one of the rooms as an office or consulting room. Upon this building was also exhibited the sign “K. B. Bloodless Surgeons,” but upon the window and door of the petitioner’s consulting room appeared only his name, J. L. Berry. The profit, if any, to be derived by Berry from this enterprise was to come from fees received for medical treatment given by him to persons coming to his office, although, as stated upon the card distributed, the first consultation was gratuitous.

It is apparent from this recital of the evidence that the petitioner did use in connection with his practice in an advertisement thereof the designation or name “K. B. Bloodless Surgeons,”—a name other than his own, thus bringing himself within the provisions of the Medical Practice Act relating to unprofessional conduct.

The first contention of the appellant in support of his appeal is that the use by a physician of a name other than his own referred to in the statute must be of such a nature and under such circumstances as to amount to a fraud upon the public, i. e., that it must amount to a representation that said physician is in fact another person; in other words, that there must be a fraudulent concealment of identity; and that if not so construed, then this provision of law is too vague and indefinite to be given any effect.

We think this construction is entirely too narrow, and that the provision is aimed at conduct much less reprehensible than fraudulent misrepresentation. Our view is that the legislature intended that a person to whom the privilege had been granted of practicing medicine and representing himself to the world as qualified and worthy of the confidence of the sick, should, when offering his services by advertisement or announcement, do so under his own name. This simple requirement, so easily complied with, was not aimed particularly at the person who was willing to incur the odium of actual fraud, but was designed to offer a much wider protection to the public by assuring to it a reasonable certainty of knowing in every case precisely with whom it was dealing, the importance of the relation of phy *733 sieian and patient, and the very serious consequences which might follow improper, unskillful or negligent treatment, rendering such openness and candor particularly desirable.

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Bluebook (online)
211 P. 836, 59 Cal. App. 729, 1922 Cal. App. LEXIS 162, Counsel Stack Legal Research, https://law.counselstack.com/opinion/berry-v-alderson-calctapp-1922.