Benjamin Paul De Ayora, Christine Wiley, Mikhail Gershzon, and George Nino v. Inspire Brands, Inc., Arby’s Restaurant Group, Inc., Jimmy John’s Franchisor SPV, LLC, Sonic Industries Services, LLC, and Dunkin’ Brands, Inc.

CourtDistrict Court, N.D. California
DecidedDecember 22, 2025
Docket3:25-cv-03645
StatusUnknown

This text of Benjamin Paul De Ayora, Christine Wiley, Mikhail Gershzon, and George Nino v. Inspire Brands, Inc., Arby’s Restaurant Group, Inc., Jimmy John’s Franchisor SPV, LLC, Sonic Industries Services, LLC, and Dunkin’ Brands, Inc. (Benjamin Paul De Ayora, Christine Wiley, Mikhail Gershzon, and George Nino v. Inspire Brands, Inc., Arby’s Restaurant Group, Inc., Jimmy John’s Franchisor SPV, LLC, Sonic Industries Services, LLC, and Dunkin’ Brands, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Benjamin Paul De Ayora, Christine Wiley, Mikhail Gershzon, and George Nino v. Inspire Brands, Inc., Arby’s Restaurant Group, Inc., Jimmy John’s Franchisor SPV, LLC, Sonic Industries Services, LLC, and Dunkin’ Brands, Inc., (N.D. Cal. 2025).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA

BENJAMIN PAUL DE AYORA, et al., Case No. 25-cv-03645-AGT

Plaintiffs, ORDER RE: MOTION TO DISMISS v. Re: Dkt. No. 45 INSPIRE BRANDS, INC., et al., Defendants.

1. Plaintiffs Lack Standing to Sue Inspire. Defendants Inspire Brands, Inc. (Inspire), Arby’s Restaurant Group, Inc. (Arby’s), Jimmy John’s Franchisor SPV, LLC (Jimmy John’s), Sonic Industries Services, LLC (Sonic),1 and Dunkin’ Brands, Inc. (Dunkin’)2 (collectively, Defendants) ask the Court to dismiss Inspire with prejudice. Dkt. 45 at 17 & 36.3 Defendants argue that plaintiffs Benja- min Paul de Ayora, Christine Wiley, Mikhail Gershzon, and George Nino (collectively, Plaintiffs) allege no facts linking Inspire to the allegations of the complaint, id. at 17, and instead seek to hold Inspire liable based only on its status as parent company. Dkt. 48 at 10– 11. Plaintiffs argue that Inspire claims to have engaged in the conduct at issue in the

1 Sonic is not separately alleged in the complaint as a party defendant. See dkt. 35 ¶¶ 6–13. 2 Dunkin’ is alleged to operate both the Dunkin’ website and that of Baskin Robbins. Dkt. 35 ¶ 13. 3 Page numbers in this order correspond to the ECF generated page number. complaint, dkt. 46 at 17, and that the privacy statements on the websites of the other defend- ants include Inspire. Oral Argument at 5:25–6:35;4 see also dkt. 35 ¶ 44.5 But no named plaintiff alleges ever visiting Inspire’s website or reading those privacy policies, nor do Plaintiffs provide any authority showing that such a policy is sufficient alone to show stand- ing. As such, Plaintiffs’ allegations are insufficient where Plaintiffs do not plausibly plead

any harm traceable to Inspire’s actions. See Spokeo, Inc. v. Robins, 578 U.S. 330, 338 (2016), as revised (May 24, 2016) (“The plaintiff must have (1) suffered an injury in fact, (2) that is fairly traceable to the challenged conduct of the defendant, and (3) that is likely to be re- dressed by a favorable judicial decision.”). This case is distinguishable from Briskin v. Shopify, Inc., wherein the Ninth Circuit allowed a plaintiff to pursue a parent and its subsidiaries based on a complaint which “de- scribe[d] each company’s role in the alleged data collection and monetization scheme,” 135 F.4th 739, 762 (9th Cir. 2025), and where the parent itself allegedly collected the personal data. Id. at 748 (“[Parent] describes [subsidiary] as a subprocessor of the personal data col-

lected by [parent].”). Without more, the mere existence of a parent-subsidiary relationship alone is an insufficient basis for standing against Inspire. See, e.g., Gustavson v. Wrigley Sales Co., 961 F. Supp. 2d 1100, 1132–33 (N.D. Cal. 2013) (concluding same and dismissing parent). Defendants’ motion to dismiss Inspire is granted with leave to amend. / / /

4 Citations to argument in this order refer to time stamps from the audio recording of the Court’s December 12, 2025, hearing. Upon request, the Court can provide access to the re- cording. Any such requests should be filed on the Court’s docket. 5 The operative complaint was filed as the “first amended class action complaint.” Dkt. 35. In fact, it is simply the first complaint; there have been no amendments yet. 2. Plaintiffs Sufficiently Allege a Concrete Privacy Injury. As noted above, a plaintiff must allege facts demonstrating “(i) that he suffered an injury in fact that is concrete, particularized, and actual or imminent; (ii) that the injury was likely caused by the defendant; and (iii) that the injury would likely be redressed by judicial relief.” TransUnion LLC v. Ramirez, 594 U.S. 413, 423 (2021). Intangible injuries may be

concrete if they have a “close relationship to harms traditionally recognized as providing a basis for lawsuits in American courts,” such as “reputational harms, disclosure of private information, and intrusion upon seclusion.” Id. at 425. Defendants argue that Plaintiffs fail to allege concrete privacy injuries. Dkt. 45 at 17–19. First, Defendants contend that Plaintiffs fail to allege what information was actually collected during their visits to the relevant websites. Id. at 18. But Plaintiffs plead that De- fendants caused cookies and tracking technologies to be placed on their devices without their knowledge. Dkt. 35 ¶¶ 110, 119, 128, & 137. And Plaintiffs plead that their “browsing his- tory, visit history, website interactions, user input data, demographic information, interests

and preferences, shopping behaviors, device information, referring URLs, session infor- mation, user identifiers, and/or geolocation data” were obtained by third parties using those cookies. Id. ¶ 52. As argued by Plaintiffs, dkt. 46 at 13, this is sufficient. See Gabrielli v. Motorola Mobility LLC, No. 24-CV-09533, 2025 WL 1939957, at *10 (N.D. Cal. July 14, 2025) (denying motion to dismiss where plaintiff alleged that defendant “caus[ed] third party cookies to be stored on consumers’ devices and browsers that enabled the Third Parties to track and collect Plaintiff’s and Class member’s . . . browsing history, visit history, website interactions, user input data, demographic information, interests and preferences, shopping behaviors, device information, referring URLs, session information, user identifiers, and/or geolocation data”). Second, Defendants argue that, even if the cookies did track the alleged information, the collection of that information does not constitute a sufficient privacy injury. Dkt. 45 at 19. For support Defendants rely upon Popa v. Microsoft Corp., 153 F.4th 784 (9th Cir. 2025). In Popa, the plaintiff alleged collection of “the date a user visited the website, the

device the user accessed the website on, the type of browser the user accessed the website on, the operating system of the device used to access the website, the country where the user accessed the website from, a user’s mouse movements, a user’s screen swipes, text inputted by the user on the website, and how far down a webpage a user scrolls.” Id. at 786. The Ninth Circuit reasoned that the plaintiff “identifie[d] no embarrassing, invasive, or otherwise pri- vate information collected,” such that she had not demonstrated standing based on common- law privacy torts. Id. at 791. Instead, the information was more akin to “a store clerk’s ob- serving shoppers in order to identify aisles that are particularly popular or to spot problems that disrupt potential sales.” Id.

Plaintiffs argue that Popa is distinguishable. Dkt. 46 at 14–15. Indeed, the infor- mation allegedly collected here is more intrusive than that considered in Popa. Beyond the data generated during visits to a website, Plaintiffs allege that Defendants’ cookies scooped up their historical data and information about where Plaintiffs came from via referring URLs. Dkt. 35 ¶ 52. Using the same analogy in Popa, the alleged information at issue here is beyond what would be observable to a store clerk tasked with monitoring shoppers. Popa thus does not support dismissal here. See Gabrielli v. Haleon US Inc., No. 25-CV-02555, 2025 WL 2494368, at *6–8 (N.D. Cal. Aug. 29, 2025) (finding that a plaintiff alleging collection of “[t]he information the user entered into the Websites’ form fields, including search queries, the user’s name, age, gender, email address, location, and/or payment information, demo- graphic information, and also device information, session information, and/or geolocation data” had sufficiently alleged standing, distinguishing Popa).

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Benjamin Paul De Ayora, Christine Wiley, Mikhail Gershzon, and George Nino v. Inspire Brands, Inc., Arby’s Restaurant Group, Inc., Jimmy John’s Franchisor SPV, LLC, Sonic Industries Services, LLC, and Dunkin’ Brands, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/benjamin-paul-de-ayora-christine-wiley-mikhail-gershzon-and-george-nino-cand-2025.