Belair v. MGA Entertainment, Inc.

831 F. Supp. 2d 687, 2011 WL 5597370, 2011 U.S. Dist. LEXIS 133135
CourtDistrict Court, S.D. New York
DecidedNovember 16, 2011
DocketNo. 09 Civ. 8870 (SAS)
StatusPublished
Cited by7 cases

This text of 831 F. Supp. 2d 687 (Belair v. MGA Entertainment, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Belair v. MGA Entertainment, Inc., 831 F. Supp. 2d 687, 2011 WL 5597370, 2011 U.S. Dist. LEXIS 133135 (S.D.N.Y. 2011).

Opinion

OPINION AND ORDER

SHIRA A. SCHEINDLIN, District Judge.

I. INTRODUCTION

The Brooklyn photographer Bernard Belair brings this action against the California corporation MGA Entertainment, Inc., alleging that MGA’s Bratz line of dolls unlawfully infringes on a copyrighted image that he created for a Steve Madden shoe advertisement. MGA has moved for summary judgment. Because no reasonable trier of fact could find that any of the Bratz dolls are substantially similar to the figures depicted in Belair’s copyrighted image, MGA’s motion is granted.

II. BACKGROUND

In the late 1990s, Belair created a series of images to be used in advertisements for Steve Madden shoes.1 Belair obtained copyrights for a number of those images, including copyright registration no. VA 1-146-749, for an image entitled “Angel/Devil Girl.”2 The image depicts two figures standing side-by-side on an empty cobblestone street in an urban landscape.3 Although the women resemble humans, they have extremely long limbs, large heads, and tiny torsos. One of them (“Devil”) has horns and a tail; the other (“Angel”) has wings and a halo. The image incorporates numerous photographs of the same female model with features that have been manipulated and altered.4

Sometime around August, 1998 Carter Bryant, who was working for the toy maker Mattel at the time, conceived of the Bratz dolls. He envisioned a group of four young friends who are very cool and popular, wear trendy clothing, and have a “we can do anything, we’ve got a lot of power, we believe in ourselves” attitude.5 By September, 2000 Bryant had moved from Mattel to MGA and had taken his idea for the Bratz dolls with him6 At MGA, he gave preliminary drawings to Margaret Leahy, a sculptor, who created the first prototype, or “sculpt,” for the dolls. For additional inspiration, he gave her a copy of the Angel/Devil image, from the Belair photograph, which had appeared in the August, 1999 edition of Seventeen magazine.7 Leahy hung the image on her wall [691]*691by her workspace and used it to help her create the initial Bratz sculpt.8

The first line of Bratz dolls — named Cloe, Sasha, Yasmin, and Jade — arrived in toy stores in 2001,9 Over the following decade, the Bratz brand proved hugely popular, with over 380 million Bratz products sold worldwide and over two billion dollars in United States revenue.10

III. LEGAL STANDARD

A. Summary Judgment

Summary judgment is appropriate “if the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” 11 “ ‘An issue of fact is genuine if the evidence is such that a reasonable jury could return a verdict for the nonmoving party. A fact is material if it might affect the outcome of the suit under the governing law.’ ”12

“The moving party bears the burden of establishing the absence of any genuine issue of material fact.”13 “When the burden of proof at trial would fall on the nonmoving party, it ordinarily is sufficient for the movant to point to a lack of evidence to go to the trier of fact on an essential element of the nonmovant’s claim.”14 In turn, to defeat a motion for summary judgment, the non-moving party must raise a genuine issue of material fact. To do so, the non-moving party “ ‘must do more than simply show that there is some metaphysical doubt as to the material facts,’ ” 15 and “ ‘may not rely on conclusory allegations or unsubstantiated speculation.’ ”16

In deciding a motion for summary judgment, a court must “construe the facts in the light most favorable to the non-moving party and must resolve all ambiguities and draw all reasonable inferences against the movant.” 17 ■ However, “ ‘[credibility determinations, the weighing of the evidence, and the drawing of legitimate inferences from the facts are jury functions, not those of a judge.’ ”18 “ ‘The role of the court is not to resolve disputed issues of fact but to assess whether there are any factual issues to be tried.’ ” 19

B. Copyright Infringement

To prove infringement under the [692]*692Copyright Act,20 “ ‘a plaintiff with a valid copyright must demonstrate that: (1) the defendant has actually copied the plaintiffs work; and (2) the copying is illegal because a substantial similarity exists between the defendant’s work and the protectible elements of plaintiffs [work].’ ”21

1. Actual Copying

The first element — actual copying — may be established by direct or indirect evidence.22 For the purposes of this motion, MGA does not dispute that it actually copied the Angel/Devil image.23

2. Substantial Similarity to Protectible Elements

“[C]opyright protection may extend only to those components of a work that are original to the author.”24 “Original, as the term is used in copyright, means only that the work was independently created by the author ..., and that it possesses at least some minimal degree of creativity.”25 Of course, it is axiomatic that copyright protection only extends to the particular expression of an idea-not the idea itself.26 Thus, under the doctrine of scenes a faire, “elements of an image that flow naturally and necessarily from the choice of a given concept cannot be claimed as original.”27

A photograph may be original in the rendition of a subject. Rendition concerns not “what is depicted, but rather how it is depicted.”28 Originality in rendition may reside in the photographer’s selection of lighting, shade, lens, angle, depth of field, composition, and other choices, such as manipulation of color balance, saturation, or contrast, that have an aesthetic effect on the final work.29

A photograph may also be original in the creation of its subject, when a [693]*693photographer orchestrates the situation that is photographed, rather than simply photographing a ready-made scene or thing.30 Thus, “if a photographer arranges or otherwise creates the object that his camera captures, he may have the right to prevent others from producing works that depict that subject.”31

“ ‘The standard test for substantial similarity between two items is whether an ordinary observer, unless he set out to detect the disparities, would be disposed to overlook them, and regard the aesthetic appeal as the same.’ ”32 “In applying the so-called ‘ordinary observer test,’ we ask whether ‘an average lay observer would recognize the alleged copy as having been appropriated from the copyrighted work.’ ”33

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Bluebook (online)
831 F. Supp. 2d 687, 2011 WL 5597370, 2011 U.S. Dist. LEXIS 133135, Counsel Stack Legal Research, https://law.counselstack.com/opinion/belair-v-mga-entertainment-inc-nysd-2011.