Beeney v. FCA US, LLC

CourtDistrict Court, D. Delaware
DecidedOctober 20, 2023
Docket1:22-cv-00518
StatusUnknown

This text of Beeney v. FCA US, LLC (Beeney v. FCA US, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Beeney v. FCA US, LLC, (D. Del. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF DELAWARE PERRY BEENEY, et al., ) ) Plaintiffs, ) ) v. ) ) C.A. No.: 22-00518-TMH FCA US LLC, et al., ) ) Defendants. ) ) )

MEMORANDUM OPINION Ian Connor Bifferato, THE BIFFERATO FIRM, Wilmington, DE; Rosemary M. Rivas, David Stein, Kyla J. Gibboney, GIBBS LAW GROUP LLP, Oakland, CA; William H. Anderson, HANDLEY FARAH & ANDERSON PLLC, Boulder, CO; Rebecca P. Chang, HANDLEY FARAH & ANDERSON PLLC, New York, NY; Simon Wiener, HANDLEY FARAH & ANDERSON PLLC, Boston, MA; Jon M. Herskowitz, BARON & HERSKOWITZ, Miami, FL – attorneys for Plaintiffs and the Proposed Classes

Patrick M. Brannigan, Jessica L. Reno, ECKERT SEAMANS CHERIN & MELLOTT, LLC, Wilmington, DE; Stephen A. D’Aunoy, Scott H. Morgan, THOMPSON COBURN LLP, St. Louis, MO – attorneys for Defendant FCA US LLC

October 20, 2023 Wilmington, Delaware HUGHES, UNITED STATES CIRCUIT JUDGE, SITTING BY DESIGNATION: Pending before me is Defendant FCA US LLC’s Motion (D.I. 21) to Dismiss Plaintiffs’ First Amended Class Action Complaint (D.I. 19). For the reasons below, I grant FCA’s motion to dismiss without prejudice.

I. BACKGROUND Plaintiffs Perry and Wendy Beeney, Nathan Benefield, Trevor Cole, Robert Collingwood, Gary Dutkowski, Billey E. Rowles, Jr., and Darell Upshaw filed this class action on April 22, 2022, on behalf of themselves and all others similarly situated against Defendants FCA US, LLC and Stellantis N.V (Stellantis). D.I. 1. On October 21, 2022, Plaintiffs amended their complaint to add John Bucalo, Daniel Childs, Scott Cook, and Jeff Vance as named Plaintiffs and additional state law claims against Defendants. D.I. 19. Defendant FCA US, LLC (FCA) is a Delaware limited liability company. D.I. 19 ¶ 99. Stellantis, one of the top ten largest automakers in the world, is FCA’s parent company and is headquartered in the Netherlands. D.I. 19 ¶ 100. Plaintiffs’ First Amended Class Action Complaint (hereinafter, the Complaint) alleges

statutory consumer protection claims, common law money had and received claims, and unjust enrichment claims under Florida, Georgia, Illinois, Iowa, Michigan, Missouri, New York, North Carolina, Ohio, Pennsylvania, and Texas law (collectively, the Class States). Id. The Complaint alleges that Chrysler, Jeep, Dodge, Ram, Fiat, and Maserati brand vehicles are marketed and distributed by Defendants through authorized dealers in every state of the United States. Id. ¶ 101. Between April 2018 and March 2022, Plaintiffs bought or leased new, model-year 2018 and later Chrysler, Jeep, Dodge, or Ram vehicles from authorized dealers in the Class States. Id. ¶¶ 1, 11, 16, 21, 27, 32, 38, 44, 50, 56, 62, 66, 72, 78, 84, 88, 94. At the time Plaintiffs bought or leased the vehicles, they each viewed the “Monroney sticker” affixed to their vehicle’s window. Id. ¶¶ 12, 17, 22, 28, 33, 39, 45, 51, 57, 63, 67, 73, 79, 85, 89, 95. “Monroney sticker” is the colloquial term used to describe the federally mandated window sticker that must be affixed to every new vehicle sold in the United States. Id. ¶¶ 109–11. The Automobile Information Disclosure Act of 1958 (AIDA) requires the Monroney

sticker to list, among other things, the delivery cost charged to the dealer for transporting the vehicle from the factory. 15 U.S.C. § 1232(f)(3) (mandating that a window sticker must include “the amount charged, if any, to [any] dealer for the transportation of such automobile to the location at which it is delivered to such dealer”); see also D.I. 19 ¶¶ 111–12. The AIDA also dictates that the Monroney sticker must list the manufacturer’s suggested base retail price of the vehicle (MSRP), as well as separate listings for the manufacturer’s suggested retail price for optional equipment attached to the vehicle when delivered to the dealer. 15 U.S.C. § 1232(f)(1)– (2). Plaintiffs allege that, in response to the AIDA being passed in the 1950’s, automobile manufacturers and dealers in the United States reduced their delivery charges. D.I. 19 ¶¶ 113–14.

Chrysler, for example, reduced its “[d]estination charges” for its vehicles by as much as $74 per vehicle. Id. ¶ 114. At the same time, Chrysler raised the MSRP of its vehicles by as much as $35 per vehicle. Id. Because consumers are sensitive to changes in MSRP, the Complaint alleges that Chrysler did not increase the MSRP by the same amount ($74) and thus did not recoup the full amount of lost revenue it suffered when it lowered its destination charges. Id. ¶¶ 121–27. However, the Complaint alleges that changed circumstances since the AIDA’s passage have caused FCA to revert to increasing its destination charges again. Id. ¶ 129. In the years since the AIDA passed, Plaintiffs allege that companies like FCA have developed a better understanding of how to use surcharges to manipulate consumer behavior. Id. ¶ 130. In particular, the Complaint alleges that FCA understands that consumers are more sensitive to changes in MSRP than to changes in fixed surcharges that consumers perceive as fair, and so FCA has increased its destination charges to make additional profit without having to increase the MSRP. Id. ¶¶ 128–42. Plaintiffs also allege that the business practices of FCA have changed because dealerships now

acquire vehicles on credit, paying FCA the full amount of the destination charge but only after the dealership sells the vehicles. Id. Because of this, Plaintiffs allege that FCA has been able to increase the destination charges on its vehicles without receiving pushback from the dealerships. Id. Plaintiffs conclude that this increased charge is passed on to consumers. Id. ¶ 161. Consistent with AIDA requirements, the Monroney stickers on Plaintiffs’ purchased or leased vehicles included a “destination charge” as a separate line item from the total price. Id. ¶¶ 12, 17, 22, 28, 33, 39, 45, 51, 57, 63, 67, 73, 79, 85, 89, 95. The Monroney stickers also listed the MSRP as a separate line item. Id. The Complaint alleges that the amount of each destination charge was substantially higher than the actual cost of delivering the subject vehicle to the authorized dealer. Id. ¶ 132. Plaintiffs allege that FCA charged more than the actual cost of delivery in the

destination charge line item to avoid having to include that inflated charge in the MSRP line item, the charge to which customers are most sensitive when increased. Id. ¶¶ 130–32; see also id. ¶¶ 121–27. II. LEGAL STANDARD Under Rule 8(a)(2), a pleading must contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). Although “the pleading standard Rule 8 announces does not require ‘detailed factual allegations,’ . . . it demands more than . . . ‘labels and conclusions.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)). When considering whether to dismiss under Rule 12(b)(6), the court must first accept “all of the complaint’s well-pleaded facts as true, but may disregard any legal conclusions.” Fowler v. UPMC Shadyside, 578 F.3d 203, 210 (3d Cir. 2009). In doing so, the court must draw all reasonable inferences in favor of the non-moving party but is not required to accept as true “unsupported conclusions and unwarranted inferences.” Schuylkill

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Beeney v. FCA US, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/beeney-v-fca-us-llc-ded-2023.