Beard v. Helman

CourtDistrict Court, M.D. Pennsylvania
DecidedMarch 31, 2022
Docket4:21-cv-00680
StatusUnknown

This text of Beard v. Helman (Beard v. Helman) is published on Counsel Stack Legal Research, covering District Court, M.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Beard v. Helman, (M.D. Pa. 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF PENNSYLVANIA

EDWARD P. BEARD, JR., No. 4:21-CV-00680

Plaintiff, (Chief Judge Brann)

v.

ARIK HELMAN, et al.,

Defendants.

MEMORANDUM OPINION

MARCH 31, 2022 Presently before the Court is Defendants’ motion for summary judgment.1 This motion, having been fully briefed,2 is ripe for disposition. For the following reasons, the Court will grant in part and deny in part Defendants’ motion. I. BACKGROUND3 The genesis of this dispute occurred in 2008, when Edward P. Beard, Jr., and Arik Helman attended the Florida Renaissance Fair as vendors and discussed Helman’s difficulty manufacturing a boot button with a dragon image on the button.4 Over the course of the next week, Beard created a circular image of a dragon (the

1 Doc. 6. The motion was originally filed as a motion to dismiss but, in January 2022, this Court converted the motion to a motion for summary judgment so that it could consider matters outside of the pleadings and determine whether the parties entered into a binding settlement agreement. Doc. 10. 2 Docs. 7, 8, 9, 13, 14. 3 Because this motion is one for summary judgment, the Court must “view the facts and make all reasonable inferences in the non-movant’s favor.” TitleMax of Del., Inc. v. Weissmann, 24 F.4th 230, 236 (3d Cir. 2022). “Image”) and orally offered to license the Image for Helman’s use;5 although the exact scope of the licensing agreement is in dispute, Helman acknowledges that

Beard “produce[d] a specific licensing [agreement] for [Defendants] to use [the Image] solely for [their] footwear products.”6 It is undisputed that there were several terms attached to the license.7 First,

Defendants must always attribute the Image to Beard with his copyright of the Image noted.8 Second, Defendants must receive Beard’s approval prior to the sale of any item that featured the Image.9 Third, the parties agreed that they would cross- promote each other’s businesses once buttons that featured the Image went on sale.10

Beard also requested that, once the boot buttons were complete, Defendants provide him with a pair of boots that feature the buttons, although Helman asserts that the parties only agreed that Helman would provide Beard with “a set of the hardware.”11

Despite the creation of the Image in 2008, it took several years of work to turn the Image into a design that was suitable for use in a boot button. Over the following

5 Doc. 13-2 ¶¶ 9-10; Doc. 14-2 ¶¶ 8-10. 6 Doc. 13-1 at 18. In their statement of facts, Defendants assert that their “belief is currently, and has always been [their] belief, that Defendants received a license to use the [Image] broadly on their products.” Doc. 14-1 ¶ 4. Beard also acknowledged at times that the Image may be used on other items. See Doc. 13-1 at 19 (Beard stating that he had expected Helman would provide him with “any other item that you use the buttons on”); id. at 17 (Beard stating that he “was hoping to have hat pins or belt buckles, etc.” that featured the Image). 7 Beard sets forth the alleged terms in his declaration, Doc. 13-2 ¶ 12, and three of these terms are not contradicted by Defendants in either their statement of facts or in Helman’s declaration. See Docs. 14-1, 14-2. 8 Doc. 13-2 ¶ 12(b); see Doc. 13-1 at 19. 9 Doc. 13-2 ¶ 12(c). 10 Id. ¶ 12(d). two years, Beard and Helman had several discussions regarding the difficulty that Helman was having with creating a mold and casting the Image into a button form,

as it was difficult to reduce the size of the Image and retain any meaningful level of detail in the resulting mold.12 Beard and Helman then had no communication for several years.13

In 2019, Defendants were able to create a mold of sufficient quality and began producing boot buttons that featured the Image (the “Boot Buttons”).14 Beard contacted Helman in July 2020 after learning through a third party that Defendants had begun producing and selling the Boot Buttons without first obtaining Beard’s

consent.15 This sparked a series of emails and Facebook message exchanges between Beard and Helman that form a core portion of this motion for summary judgment.

On July 20, 2020 at 10:21 a.m., Beard emailed Helman regarding the Boot Buttons, and asserted that, in 2008, the parties had agreed that Helman may use the Image for boot buttons and, “in exchange,” Helman was to: (1) provide Beard with a pair of boots that incorporated the Boot Buttons; (2) acknowledge that the artwork was

licensed from Beard “with the appropriate copyright date”; and (3) contact Beard prior to selling the Boot Buttons.16 Beard asserted that Helman may “correct this”

12 Doc. 14-2 ¶¶ 14-19; Doc. 13-1 at 17. 13 Doc. 13-2 ¶ 15; Doc. 14-2 ¶ 20. 14 Doc. 14-2 ¶ 22. 15 Doc. 13-1 at 19-20; Doc. 13-2 ¶¶ 15-16; Doc. 14-2 ¶ 24. issue by doing three things: (1) announce that the artwork used on the Boot Buttons was officially licensed from Beard and update all of Defendants’ prior social media

posts regarding the Boot Buttons to include said language; (2) add a link to Beard’s website with every social media post that mentioned the Boot Buttons; and (3) provide Beard with a pair of boots that utilized the Boot Buttons.17

At 12:54 p.m. on the same day, Helman sent a reply email to Beard, in which he acknowledged that Helman licensed the Image to him, that he failed to notify Beard prior to listing the Boot Buttons for sale, and that he failed to properly attribute the Image to Beard.18 Helman offered to provide Beard “with the hardware [he]

promised” and make the requested changes to Defendants’ social media posts and offer “some additional layer of active cross” promotion.19 Beard replied by asserting that Helman’s offer to provide Beard with “boot buttons is an insult.”20

After some back and forth between Beard and Helman, on July 20, 2020 at 5:39 p.m., Beard reiterated that an “acceptable . . . remedy” for him would be for Defendants to: (1) “[u]pdate all of your current postings with the phrase ‘officially license artwork by Ed Beard Jr’ used with permission”; (2) include a link to Beard’s

website in all of Defendants’ social media posts that reference the Boot Buttons; and (3) provide Beard with a pair of boots that include the Boot Buttons.21 Helman

17 Id. at 20-21. 18 Id. at 17-19. 19 Id. at 18. 20 Id. at 16. replied on July 21, 2020 at 2:26 p.m., stating that he would update all social media posts to include the requested language, provide a link to Beard’s website, and note

that the Image was copyrighted by Beard; Helman made no mention of providing Beard with the requested boots.22 On July 21, 2020 at 8:19 p.m., Beard sent a Facebook message to Helman

stating that the proposed copyright and licensing language that would be included in Defendants’ social media posts “looks good.”23 Nevertheless, Beard emphasized that Helman had not addressed the request for boots which, Beard noted, was “a deal breaker.”24 Due to this outstanding issue, Beard asserted that “we’re not in an

agreement stage right now[,] we’re just in an understanding up to a certain point.”25 Several minutes later, at 8:35 p.m., Helman responded via Facebook message “[p]lease let me know the size you would like. Confirm the exact writing you would like to appear and we can conclude this transaction.”26 Just over one hour later,

Helman sent an email to Beard stating that, “to move forward,” Beard must confirm the accreditation language and sent information related to the boots.27 Helman further stated, “I also think that it would be prudent if we reduce the renegotiation

22 Id. at 13. 23 Id. at 23. 24 Id. 25 Id. 26 Id. at 24. of this agreement into a writing so that we do not have to have another discussion like this in 2030.”28

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