Baum v. J-B Weld Company, LLC

CourtDistrict Court, N.D. California
DecidedDecember 16, 2019
Docket3:19-cv-01718
StatusUnknown

This text of Baum v. J-B Weld Company, LLC (Baum v. J-B Weld Company, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Baum v. J-B Weld Company, LLC, (N.D. Cal. 2019).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 FELIX BAUM, Case No. 19-cv-01718-EMC

8 Plaintiff, ORDER DENYING DEFENDANT’S 9 v. MOTION TO DISMISS

10 J-B WELD COMPANY, LLC, Docket No. 43 11 Defendant.

12 13 14 I. INTRODUCTION 15 Plaintiff Felix Baum (“Plaintiff”) has filed a class action complaint against Defendant J-B 16 Weld Company, LLC (“Defendant” or “J-B Weld”). Defendant manufactures a range of epoxy 17 products, which it represents as being “Made in the U.S.A.” Plaintiff brings claims under the 18 Unfair Competition Law and Consumers Legal Remedies Act, alleging that Defendant’s “Made in 19 the U.S.A.” representations are false and misleading because the products contain impermissible 20 amounts of foreign-sourced content. Critically, the parties disagree as to whether the accused 21 products’ containers (specifically, the products’ caps, tubes, and bottles, which in this case are 22 foreign made) should be considered part of the “product” for the purpose of determining “Made in 23 the U.S.A.” eligibility. 24 II. BACKGROUND 25 A. Factual Background 26 J-B Weld is “a leading manufacturer of cold weld products” that makes a wide range of 27 sealants, adhesives, and other products. Second Amended Complaint (“SAC”) at 1, Docket No. 1 Baum is a California citizen who is domiciled in San Francisco and who has “purchased [J-B 2 Weld’s] Products at various stores in San Francisco, California.” Id. at 18. 3 At issue in this lawsuit are representations that J-B Weld has made indicating that its 4 products are “Made in U.S.A.” Id. at 2–3. Plaintiff alleges that he “routinely was exposed to, 5 saw, and relied upon Defendant’s ‘Made in U.S.A.’ representations by reading the front and back 6 of” various J-B Weld product labels. Id. at 18. Plaintiff notes that on the front of “each and 7 every” product package the phrase “Made in U.S.A.” appears directly below a picture of the 8 American flag. Id. at 2–3. However, he contends that J-B Weld products “contain more than a ‘de 9 minimis, or negligible,’ amount of foreign content” despite the fact that the company “prominently 10 represents that [its] Products are Made in U.S.A.” Id. at 13. Plaintiff states that had he “known 11 the truth about Defendant’s ‘Made in U.S.A.’ representations, he would not have purchased 12 [Defendant’s] Products.” Id. at 18. As a result, Plaintiff claims to have “suffered injury in fact 13 and lost money at the time of purchase.” Id. 14 The California statute that governs “Made in U.S.A.” origin claims is Section 17533.7 of 15 the state’s Business and Professions Code, which states:

16 (a) It is unlawful for any person, firm, corporation, or association to sell or offer for sale in this state any merchandise on which 17 merchandise or on its container there appears the words “Made in U.S.A.,” “Made in America,” “U.S.A.,” or similar words if the 18 merchandise or any article, unit, or part thereof, has been entirely or substantially made, manufactured, or produced outside of the United 19 States.

20 (b) This section shall not apply to merchandise made, manufactured, or produced in the United States that has one or more articles, units, 21 or parts from outside of the United States, if all of the articles, units, or parts of the merchandise obtained from outside the United States 22 constitute not more than 5 percent of the final wholesale value of the manufactured product. 23 24 Cal. Bus. & Prof. Code § 17533.7. 25 Plaintiff has identified 24 of Defendant’s products that he believes contain impermissible 26 levels of foreign content. Id. at 1–2. More specifically, Plaintiff’s contention is that the products’ 27 various casings and containers (i.e. their tubes, plastic bottles, and resealable caps) have either a 1 “preference for American-made goods” and a “willingness to pay more for domestically made 2 products,” Plaintiff believes that Defendant was able to charge more than the company would have 3 been able to in the absence of its “Made in U.S.A.” messaging. Id. at 16. He contends that “all 4 consumers of Defendant’s Products – whether they relied on the ‘Made in U.S.A.’ representations 5 or not – paid a premium for a U.S. origin benefit they did not receive.” Id. at 17. 6 B. Procedural Background 7 Plaintiff filed this suit as a proposed class action on April 3, 2019. Class Action 8 Complaint, Docket No. 1. He filed a First Amended Class Action Complaint on May 9, 2019. See 9 Docket No. 19. Defendant subsequently filed a Motion to Dismiss the First Amended Class 10 Action Complaint. See Docket No. 23. That motion challenged the adequacy of Plaintiff’s 11 pleadings under Rules 8 and 9(b) and sought dismissal of the complaint under Rule 12(b)(1) for 12 lack of standing (because Plaintiff had only purchased four of the thirty-nine products identified in 13 the complaint) and 12(b)(6) (contending that the law governing the use of “Made in U.S.A.” labels 14 does not concern packaging and/or containers in which products are sold). 15 The Court dismissed the First Amended Complaint with leave to amend. See Docket No. 16 34. The Minute Order stated: “Plaintiff must specially allege each product he contends exceeds 17 the 5% limit and state whether that excess is based on the container/packaging being included as 18 part of the product on which the over-5% allegation is based. As stated on the record, the Court 19 intends the parties to tee up the issue of statutory interpretation discussed at the hearing.” Id. 20 Plaintiff filed a Second Amended Complaint, see Docket No. 38, and Defendant subsequently 21 filed the Motion to Dismiss that is currently before the Court, see Docket No. 43 (“MTD”). 22 A motion for class certification has not yet been filed. The only motion pending before the 23 court is Defendant’s Second Motion to Dismiss. 24 III. DISCUSSION 25 A. Legal Standard 26 The “lack of Article III standing requires dismissal for lack of subject matter jurisdiction 27 under Federal Rule of Civil Procedure 12(b)(1).” Maya v. Centex Corp., 658 F.3d 1060, 1067 (9th 1 standing for each claim he seeks to press and ‘for each form of relief that is sought.’” Id. at 1068– 2 69 (quoting Davis v. Fed. Elec. Comm’n, 554 U.S. 724, 734 (2006)). More specifically, a plaintiff 3 must show that it has “(1) suffered an injury in fact, (2) that is fairly traceable to the challenged 4 conduct of the defendant, and (3) that is likely to be redressed by a favorable judicial decision.” 5 Ctr. for Biological Diversity v. Mattis, 868 F.3d 803, 816 (9th Cir. 2017) (quoting Lujan v. Defs. 6 of Wildlife, 504 U.S. 555, 560 (1992)). “For purposes of ruling on a motion to dismiss for want of 7 standing . . . the [trial court] . . . must accept as true all material allegations of the complaint and 8 must construe the complaint in favor of the complaining party.” Maya, 658 F.3d at 1068 (internal 9 quotations omitted). “A Rule 12(b)(1) jurisdictional attack may be facial or factual. In a facial 10 attack, the challenger asserts that the allegations contained in a complaint are insufficient on their 11 face to invoke federal jurisdiction.” Safe Air for Everyone v. Meyer, 373 F.3d 1035, 1039 (9th Cir. 12 2004) (citing White v. Lee, 227 F.3d 1214, 1242 (9th Cir. 2000)).

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Baum v. J-B Weld Company, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/baum-v-j-b-weld-company-llc-cand-2019.