Barton v. The Procter & Gamble Company

CourtDistrict Court, S.D. California
DecidedFebruary 13, 2025
Docket3:24-cv-01332
StatusUnknown

This text of Barton v. The Procter & Gamble Company (Barton v. The Procter & Gamble Company) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Barton v. The Procter & Gamble Company, (S.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 ALLISON BARTON and JANA Case No. 3:24-CV-01332-GPC-SBC MORENO, individually and on behalf of 12 others similarly situated, ORDER GRANTING IN PART AND 13 DENYING IN PART MOTION TO Plaintiffs, DISMISS 14 v. 15 [ECF No. 15] THE PROCTER & GAMBLE 16 COMPANY, a Delaware company, 17 Defendant. 18 19 Plaintiffs brought several consumer protection claims against Defendant for 20 allegedly misleading consumers about the presence of lead in Defendant’s tampon 21 products. 22 Before the Court is Defendant’s motion to dismiss the complaint. ECF No. 15. 23 Plaintiffs filed an opposition, and Defendant filed a reply. ECF Nos. 20, 21. Based on 24 the reasons below, the Court GRANTS in part and DENIES in part Defendant’s motion 25 to dismiss. 26 27 1 BACKGROUND 2 Plaintiffs Allison Barton and Jana Moreno (collectively, “Plaintiffs”) have sued 3 Defendant The Procter & Gamble Company (“Defendant”) for allegedly violating 4 California consumer protection law regarding its Tampax Pearl tampons and Tampax 5 Radiant tampons (collectively the “Products”). ECF No. 10, First Amended Complaint 6 (“Complaint” or “FAC”) ¶¶ 1, 118, 121. Plaintiffs allege that Defendant failed to 7 disclose, and materially omitted, that these Products contain lead. FAC ¶ 1. 8 A. Lead in tampons 9 According to Plaintiffs, the World Health Organization states that “[t]here is no 10 level of exposure to lead that is known to be without harmful effects” and that 11 “[e]xposure to lead “can affect multiple body systems and is particularly harmful to 12 young children and women of child-bearing age.” FAC ¶¶ 7, 34. Citing to an article 13 published in a scientific toxicology journal, Plaintiffs allege that lead can lead to “severe 14 health risks and toxicity, including inhibiting neurological function, anemia, kidney 15 damage, seizures, and in extreme cases, coma and death.” Id. ¶ 25. 16 The Complaint states that California’s Proposition 65 establishes a Maximum 17 Allowable Dose Level (“MADL”) of 0.5 micrograms of lead per day for reproductive 18 toxicity. Id. ¶ 35. Based on “independent scientific testing and analysis of the 19 Products,” the ordinary and expected use of the Products would allegedly expose 20 consumers to more than this MADL per day. Id. ¶ 3. Specifically, Plaintiffs allege that 21 their independent laboratory testing shows that Tampax Pearl Products contain .181 22 micrograms of lead per gram, and that Tampax Radiant Products contain .123 23 micrograms of lead per gram. Id. ¶¶ 36, 37. The testing was done on the super versions 24 of these two Product lines. Id. at ¶ 36 n.13, ¶ 37, n.14. Products are sold in varying 25 sizes, with different gram weights, and Plaintiffs have extrapolated the testing results 26 from the super Products to the light and regular Products. See id. Plaintiffs allege that, 27 1 based on the daily average use of tampons, consumers are exposed to lead in excess of 2 the MADL, regardless of what size Product they use. Id. ¶¶ 38, 39; see id.¶¶ 45-82 3 (detailing how typical use of each Product, regardless of size, would expose consumers to 4 a level of lead that exceeds the MADL). 5 Plaintiffs allege that this exposure to lead is “particularly detrimental” because the 6 Products are “inserted vaginally where the lead can be directly absorbed into the blood 7 stream.” Id. ¶¶ 26-33 (detailing how toxins can enter the blood stream directly through 8 vaginal administration). 9 B. Alleged misrepresentations and omissions 10 According to Plaintiffs, the Products contain the following prominent messaging 11 (“Representations”) on their boxes: (i) “#1 U.S. GYNECOLOGIST RECOMMENDED 12 TAMPON BRAND”; (ii) “FREE OF PERFUME”; (iii) “FREE OF ELEMENTAL 13 CHLORINE BLEACHING”; (iv) “TAMPON FREE OF DYES”; and (v) 14 “CLINICALLY TESTED GENTLE TO SKIN.” Id. ¶ 112. 15 Plaintiffs allege that these Representations mislead reasonable consumers to 16 believe that the Products are safe to use, including that “they are free from potentially 17 harmful elements and ingredients.” Id. ¶ 113. According to Plaintiffs, a reasonable 18 consumer could believe, based on these Representations, that the Products would be free 19 from lead. Id. ¶¶ 18-20. 20 Plaintiffs allege that these Representations and the failure to disclose the presence 21 of lead in Defendant’s Products constitute a violation of California consumer protection 22 law. Id. ¶ 92. Plaintiffs assert that Defendant knew, or should have known, that the 23 Products contained lead and either willfully or intentionally failed to disclose this fact to 24 consumers. Id. ¶ 101. Plaintiffs also assert that Defendant owed consumers a duty of 25 care to adequately test its Products for heavy metals and if found, to remediate or disclose 26 their presence. Id. ¶ 102. 27 1 C. Plaintiffs’ injury and causes of action 2 Plaintiff Barton bought Tampax Pearl products in light, regular, and super sizes on 3 numerous occasions. Id. ¶ 130. Plaintiff Moreno bought Tampax Radiant products in the 4 regular size on numerous occasions. Id. ¶ 146. They purchased these Products without 5 knowing that the Products contained lead, but would not have bought them if they had 6 known of the true contents. Id. ¶¶ 21, 109, 130, 146. They had relied on the 7 Representations in believing the Products to be free from harmful effects and safe to use. 8 Id. ¶¶ 137, 152. Since consumers were “deprived of making the informed choice 9 between the Products and other menstrual products [that do not contain lead],” Plaintiffs 10 allege that they and other consumers have suffered economic injury based on the 11 purchase price of the Products. Id. ¶¶ 107, 108. 12 Plaintiffs continue to suffer harm because they cannot rely on the labeling of the 13 Products and are unable to determine whether to buy them in the future, even though they 14 would like to purchase them if they do not contain lead. Id. ¶¶ 143, 158. Unless 15 Defendant is enjoined from failing to disclose the presence of lead in the future, Plaintiffs 16 will not be able to determine if there is lead or not in the Products. Id. ¶¶ 144, 159. 17 Thus, Plaintiffs allege that the legal remedies are inadequate to prevent future injuries. 18 Id. ¶¶ 145, 160. 19 Plaintiffs seek to represent a Class against Defendant for violations of state 20 consumer protection law: (1) Unfair Competition Law (“UCL”), California Business & 21 Professions Code sections 17200 et seq.; (2) False Advertising Law (“FAL”), California 22 Business & Professions Code sections 17500 et seq.; and (3) Consumers Legal Remedies 23 Act (“CLRA”), California Civil Code sections 1750 et seq. Id. at 22-28. 24 Defendant moves to dismiss the complaint on various grounds. ECF No. 15 25 (“Mot.”). For the reasons below, the Court GRANTS in part and DENIES in part this 26 motion to dismiss. 27 1 LEGAL STANDARDS 2 A. Federal Rule of Civil Procedure 12(b)(6) 3 Rule 12(b)(6) allows a court to dismiss a complaint for “failure to state a claim 4 upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). Dismissal under Rule 5 12(b)(6) is appropriate where the complaint lacks a cognizable legal theory or sufficient 6 facts to support a cognizable legal theory. See Balistreri v. Pacifica Police Dep’t., 901 7 F.2d 696, 699 (9th Cir. 1990); Robertson v. Dean Witter Reynolds, Inc., 749 F.2d 530, 8 534 (9th Cir. 1984). To survive a motion to dismiss, the complaint must contain a “short 9 and plain statement showing that the pleader is entitled to relief,” Fed. R. Civ. P. 8

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Barton v. The Procter & Gamble Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/barton-v-the-procter-gamble-company-casd-2025.