Bar-Asher v. Playtika Holding Corp.

CourtDistrict Court, E.D. New York
DecidedMarch 18, 2024
Docket1:21-cv-06571
StatusUnknown

This text of Bar-Asher v. Playtika Holding Corp. (Bar-Asher v. Playtika Holding Corp.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bar-Asher v. Playtika Holding Corp., (E.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK -------------------------------------------------------------x

IN RE PLAYTIKA HOLDING CORP. MEMORANDUM AND ORDER SECURITIES LITIGATION 21-CV-6571 (RPK)(SJB)

-------------------------------------------------------------x RACHEL P. KOVNER, United States District Judge:

Plaintiff brought this putative class action against Playtika Holding Corp., its current officers and directors, and its underwriters, alleging violations of Sections 11 and 15 of the Securities Act of 1933, 15 U.S.C. §§ 77k(a), 77o. The claims arise out of defendants’ alleged failure to disclose an overhaul of two of Playtika’s most popular games, which was underway at the time of the company’s initial public offering (“IPO”). Defendants moved to dismiss this lawsuit under Federal Rule of Civil Procedure 12(b)(6). See Defs.’ Mem. in Supp. of Mot. to Dismiss (Dkt. #61) (“Defs.’ Mem.”). For the reasons discussed below, defendants’ motion is granted. BACKGROUND The following facts are drawn from the amended complaint and documents incorporated by reference therein and are assumed true for the purposes of this order. I. Playtika and Its IPO Playtika is a technology company that develops free-to-play mobile games. Am. Compl. ¶ 1 (Dkt. #43). Its portfolio of games consists largely of “social casino” or “social casual” games, such as slots, bingo, and poker. Ibid. Several are the number one grossing games in their respective genres. Id. ¶ 184(e); Decl. of Marc. J. Schneider, Ex. A, Form S-1 Registration Statement 104 (Dkt. #61-2) (“Form S-1”). Of those games, Slotomania and Bingo Blitz were the most successful, making up around half of Playtika’s revenue in 2018, 2019, and most of 2020. Am. Compl. ¶ 115. Playtika generates more than 97% of its revenue by enticing players to make in-game purchases of virtual items such as chips, tokens, coins, and other digital items. Id. ¶¶ 2, 49, 73.

Of Playtika’s over 11 million daily active users, only around 2.5% make in-game purchases. Id.¶ 85. In order to keep revenue flowing, Playtika has to consistently create new in-game features to keep this group of users engaged. Id. ¶ 7. On December 18, 2020, in connection with an anticipated IPO, Playtika filed a Form S-1 Registration Statement with the SEC. Id. ¶ 54. It amended the form on January 7, 2021. Ibid. On January 14, 2021, the SEC declared the Form S-1 effective. Ibid. The following day, Playtika launched its IPO, and the company’s stock began trading on the NASDAQ under the ticker symbol “PLTK.” Id. ¶ 56. As part of its Registration Statement, Playtika described the “Key Factors Affecting [Its] Business.” Form S-1 at 75–76. Playtika stated that it generated substantially all its revenue from

the group of players who purchase in-game virtual items, and that the “players’ willingness to consistently make in-app purchases is impacted by [Playtika’s] ability to deliver engaging content and personalized user experiences.” Ibid.; Am. Compl. ¶ 101(a). In explaining its business model, under the “Feature Development” section, Playtika noted its expertise in “creating features and player experiences that optimize player engagement, resulting in increased conversion and monetization.” Form S-1 at 104; Am. Compl. ¶ 95. Playtika further stated that it was “focused on continuing to implement and enhance features that keep games fresh and increase user engagement.” Ibid. Thus, it explained, “[t]hroughout the lifecycle of [its] games, [the company] dedicate[s] substantial operational resources and team members to support a constant cadence of novel content and feature creation that drives conversion and continued monetization.” Form S-1 at 104; Am. Compl. ¶ 97(a). Playtika emphasized the same point in a portion of the Registration Statement entitled “How We Are Different.” Form S-1 at 97. It stated that Playtika “take[s] a fundamentally different

approach to operating games” by focusing on the games’ longevity and providing “a constant flow of new content that is highly personalized to users based on their gameplay behavior.” Ibid.; Am. Compl. ¶ 94. Playtika also described various “Risk Factors” in the Registration Statement, including “Risks Related to [Its] Business.” Form S-1 at 14. Playtika explained that the market for its games “is characterized by rapid technological development” and “disruption by . . . evolving . . . industry standards. As a result, [its] industry is constantly changing games and business models in order to adopt and optimize new technologies.” Id. at 18. Playtika also stated that “Slotomania and Bingo Blitz [] collectively generated more than half of [the company’s] revenue” in 2018 and 2019. Id. at 15. It acknowledged that for those and other games to remain popular, Playtika “must constantly

enhance . . . and upgrade the game[s] with new features . . . and content that players find attractive. As a result, each of [its] games requires significant product development, marketing and other resources to develop, launch and sustain popularity through regular upgrades.” Ibid. Playtika also described its “Risks Related to [Its] Information Technology and Data Security.” Id. at 38. Playtika explained that “[its] ability to anticipate or respond to changing technology and evolving industry standards and to develop and introduce improvements and enhancements to games on a timely basis is a significant factor affecting [its] ability to remain competitive.” Ibid. Playtika warned investors that the measures it would need to take to “adapt to, and keep pace with, changes in technology” “can be costly and generate risk.” Ibid. It also stated that “[it] cannot assure [investors] that [it] will achieve the necessary technological advances or have the financial or other resources needed to introduce new games or improvements and enhancements to games on a timely basis or at all.” Ibid. In addition, Playtika stated that “[its] failure to develop or adjust to changes in technology, platforms, devices and operating models and

evolving industry standards could adversely impact [its] business.” Ibid. In the same section, Playtika warned investors that (i) “from time to time,” Playtika would engage in “systems integration or migration work” that could result in “interruptions, delays or cessations of service,” id. at 41; (ii) it “could encounter difficulties in developing new systems, maintaining and upgrading current systems,” id. at 40; and (iii) it “may not be successful in implementing new systems and transitioning data, which could cause business disruptions,” id. at 41. II. Playtika’s Post-IPO Performance On November 3, 2021, Playtika released its financial results for the Third Quarter of 2021. Am. Compl. ¶ 193. Playtika disclosed that its actual revenue for that quarter was $636 million, down from $659.2 million from the prior quarter. Id. ¶ 128. It also revised its full-year guidance

downwards. Ibid. Craig Abrahams, Playtika’s CFO, confirmed in an earnings call that “actual Q3 results were down 3.6% sequentially.” Id. ¶¶ 27, 195. Abrahams explained that the lower revenue was due in part to “lower-than-expected revenues” for two Playtika games, Board Kings and World Series of Poker. Decl. of Marc J. Schneider, Ex. E, Q3 2021 Earnings Call Tr. 2 (Dkt. #61-6) (“Earnings Call Tr.”). He also attributed the Third Quarter results to “comparatively fewer new promotions and features as a result of some of the infrastructure enhancements we’re making.” Ibid; Am. Compl. ¶ 129. Specifically, Abrahams stated that “product and platform investment that will help our growth in the future resulted in comparatively fewer new product features for Slotomania and Bingo Blitz.” Earnings Call Tr. 2; Am. Compl.

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Bar-Asher v. Playtika Holding Corp., Counsel Stack Legal Research, https://law.counselstack.com/opinion/bar-asher-v-playtika-holding-corp-nyed-2024.