Baker v. Seaworld Entertainment, Inc.

District Court, S.D. California·Decided July 24, 2020·No. 3:14-cv-02129·Unknown

Opinion

Case No.: 14-cv-02129-MMA-AGS LOU BAKER, Individually and on Behalf of All Others Similarly Situated, ORDER GRANTING PLAINTIFF’S MOTION FOR FINAL APPROVAL OF CLASS ACTION SETTLEMENT Plaintiff, AND PLAN OF ALLOCATION; AND v. [Doc. No. 521]

SEAWORLD ENTERTAINMENT, GRANTING PLAINTIFF’S MOTION INC., et al., FOR ATTORNEYS’ FEES AND

Defendants. [Doc. No. 522] Lead Plaintiffs Arkansas Public Employees Retirement System (“APERS”) and Pensionskassen for Børne-Og Ungdomspædagoger (“PBU”) (collectively, “Plaintiffs” or “Class Representatives”), on behalf of themselves and the Court-certified Class, move for final approval of the proposed class action settlement and plan of allocation, and for attorneys’ fees and litigation expenses. See Doc. No. 522. Defendants SeaWorld Entertainment, Inc. (“SeaWorld”), The Blackstone Group L.P. (“Blackstone”), James Atchison, James M. Heaney, and Marc Swanson (collectively, “Defendants”) do not oppose Plaintiff’s motions. The Court held a final approval hearing on these matters pursuant to Federal Rule of Civil Procedure 23(e)(2) and took Plaintiffs’ motions under submission. See Doc. No. 528. For the reasons set forth below, the Court GRANTS Plaintiff’s Motion for Final Approval of Class Action Settlement and Plan of Allocation (Doc. No. 521), and GRANTS Plaintiff’s Motion for Attorneys’ Fees and Litigation Expenses (Doc. No. 522). Plaintiffs bring this securities fraud class action against Defendants asserting claims pursuant to Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated under § 10(b). See Doc. No. 123 (“SAC”). Plaintiffs bring this action on behalf of all individuals and entities who purchased or acquired common stock of SeaWorld throughout the Class Period (August 29, 2013 to August 12, 2014). SeaWorld is a theme park and entertainment company. During the Class Period, SeaWorld owned and operated eleven theme parks in the United States: SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Aquatica Orlando, Aquatica San Diego, Discovery Cove, Busch Gardens Tampa, Busch Gardens Williamsburg, Adventure Island, Water Country USA, and Sesame Place. SeaWorld’s brand and reputation are among the company’s most important assets. SeaWorld has been subjected to criticism related to captivity issues, even prior to the release of the 2013 documentary Blackfish. Mr. Atchison served as SeaWorld’s Chief Executive Officer (“CEO”), President, and Director from before the start of the Class Period until January 2015. Mr. Heaney has served as SeaWorld’s Chief Financial Officer from before the start of the Class Period to present. Mr. Swanson has served as SeaWorld’s Chief Accounting Officer from before the start of the Class Period to present. Blackstone is a multinational private equity, investment banking, alternative asset management, and financial services corporation based in New York, New York. This case involves statements and omissions made by Defendants in the wake of the 2013 documentary Blackfish. Blackfish tells the story of Tilikum, a 12,000-pound bull orca implicated in the deaths of three people, and chronicles the cruelty of killer whale capture methods, the dangers trainers face performing alongside killer whales during SeaWorld’s popular shows, and the physical and psychological strains killer whales experience in captivity. Through interviews with former trainers, spectators, employees of regulatory agencies, and scientists, Blackfish makes the case that keeping killer whales in captivity for human entertainment is cruel, dangerous, and immoral. In 2013 and throughout the Class Period, social media reaction to Blackfish remained elevated. Consumers contacted SeaWorld and vowed never to visit its parks because of Blackfish. Additionally, Blackfish publicity led partners and sponsors to end or table partnerships and promotions with SeaWorld. Company-wide attendance declined in 2013 and 2014. Specifically, as compared to the prior year, attendance was down 9.5% in 2Q13, 3.6% in 3Q13, and 1.4% in 4Q13. This resulted in a 4.1% decline in overall attendance for 2013. SeaWorld further reported a 14% decline in attendance in 1Q14. SeaWorld’s attendance was up 0.3% for 2Q14, but SeaWorld’s internal attendance analysis reflected a demand shortfall of 484,000 visitors, largely attributable to SeaWorld Orlando (-265,000 visitors) and SeaWorld San Diego (- 271,000 visitors). Plaintiffs challenge several statements made by SeaWorld executives as false and/or misleading during the Class Period. On August 29, 2013, the Los Angeles Times published an article quoting SeaWorld’s Vice President of Communications, Fred Jacobs, as stating, “Blackfish has had no attendance impact.” Bloomberg also published an article quoting Jacobs as stating that “[w]e can attribute no attendance impact at all to the movie[.]” Jacobs testified at his deposition that he did not believe either statement was true when he made it. Beginning in July 2013, SeaWorld received survey results from the TNS omnibus survey (the “Omnibus survey”). The survey inquired about awareness of the movie Blackfish, whether respondents had seen, or intended to see the movie, and whether respondents identified SeaWorld as the company the movie was about. SeaWorld’s Director of Budgeting and Forecasting, Joshua Powers, testified that he did not believe or was not aware of any “specific assessment of whether publicity related to Blackfish had affected attendance or revenue at the SeaWorld parks” from January 19, 2013 through August 28, 2013. Further, Powers testified that from August 29, 2013 through November 13, 2013, aside from the Omnibus survey, he was not aware of any analysis SeaWorld performed to specifically address whether Blackfish had affected attendance or revenue at SeaWorld’s parks. Plaintiffs further challenge three statements made during 4Q13. First, SeaWorld’s earnings release for 3Q13, published on November 13, 2013, attributed a 3.6% attendance decline in 3Q13 to only “adverse weather” and “planned strategies that increased revenue but reduced low yielding and free attendance.” Second, on November 14, 2013, SeaWorld’s Chief Executive Officer, James Atchison, was quoted by the Wall Street Journal as stating, “I scratch my head if there’s any notable impact from this film at all, and I can’t attribute one to it. . . . Ironically, our attendance has improved since the movie came out.” Third, on December 20, 2013, Atchison was quoted by the Orlando Sentinel as stating, “As much data as we have and as much as we look, I can’t connect anything really between the attention that the film has gotten and any effect on our business.” From November 14, 2013 through December 20, 2013, Powers testified that beyond the ongoing Omnibus research, he was not aware of any consolidated type of effort to quantify whether publicity related to Blackfish had affected attendance or revenue at SeaWorld parks. On March 13, 2014, SeaWorld issued its earnings release for 4Q13 and fiscal year 2013. Defendants attributed SeaWorld’s attendance decline for 4Q13 and FY13 to factors other than Blackfish, including weather and yield management strategies. Additionally, during the earnings call, Atchison made the following statements: (a) “As much as we’re asked it, we can see no noticeable impact on our business;” (b) “But our surveys don’t reflect any shift in sentiment about intent to visit our parks;” (c) “A matter of fact, the movie in some ways has actually made perhaps more interest in marine mammal parks, and actually even about us;” and (d) “But we have seen no impact on the business.” From December 21, 2013 through March 13, 2014, beyond the Goodwill Memo that came out in January 2014, which assessed trends and attendance at SeaWorld, Powers testified that he does not believe there was any other specific work done to try and qua

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Baker v. Seaworld Entertainment, Inc., (S.D. Cal. 2020).

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