Baker v. Seaworld Entertainment, Inc.

District Court, S.D. California·Decided July 24, 2020·No. 3:14-cv-02129·Unknown

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 Case No.: 14-cv-02129-MMA-AGS 11 LOU BAKER, Individually and on Behalf of All Others Similarly Situated, ORDER GRANTING PLAINTIFF’S 12 MOTION FOR FINAL APPROVAL OF CLASS ACTION SETTLEMENT 13 Plaintiff, AND PLAN OF ALLOCATION; AND v. 14 [Doc. No. 521]

15 SEAWORLD ENTERTAINMENT, GRANTING PLAINTIFF’S MOTION INC., et al., FOR ATTORNEYS’ FEES AND 16 LITIGATION EXPENSES

17 Defendants. [Doc. No. 522] 18 19 Lead Plaintiffs Arkansas Public Employees Retirement System (“APERS”) and 20 Pensionskassen for Børne-Og Ungdomspædagoger (“PBU”) (collectively, “Plaintiffs” or 21 “Class Representatives”), on behalf of themselves and the Court-certified Class, move for 22 final approval of the proposed class action settlement and plan of allocation, and for 23 attorneys’ fees and litigation expenses. See Doc. No. 522. Defendants SeaWorld 24 Entertainment, Inc. (“SeaWorld”), The Blackstone Group L.P. (“Blackstone”), James 25 Atchison, James M. Heaney, and Marc Swanson (collectively, “Defendants”) do not 26 oppose Plaintiff’s motions. The Court held a final approval hearing on these matters 27 pursuant to Federal Rule of Civil Procedure 23(e)(2) and took Plaintiffs’ motions under 28 submission. See Doc. No. 528. For the reasons set forth below, the Court GRANTS 1 Plaintiff’s Motion for Final Approval of Class Action Settlement and Plan of Allocation 2 (Doc. No. 521), and GRANTS Plaintiff’s Motion for Attorneys’ Fees and Litigation 3 Expenses (Doc. No. 522). 4 BACKGROUND 5 Plaintiffs bring this securities fraud class action against Defendants asserting 6 claims pursuant to Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and 7 Rule 10b-5 promulgated under § 10(b). See Doc. No. 123 (“SAC”). Plaintiffs bring this 8 action on behalf of all individuals and entities who purchased or acquired common stock 9 of SeaWorld throughout the Class Period (August 29, 2013 to August 12, 2014). 10 SeaWorld is a theme park and entertainment company. During the Class Period, 11 SeaWorld owned and operated eleven theme parks in the United States: SeaWorld 12 Orlando, SeaWorld San Diego, SeaWorld San Antonio, Aquatica Orlando, Aquatica San 13 Diego, Discovery Cove, Busch Gardens Tampa, Busch Gardens Williamsburg, 14 Adventure Island, Water Country USA, and Sesame Place. SeaWorld’s brand and 15 reputation are among the company’s most important assets. SeaWorld has been 16 subjected to criticism related to captivity issues, even prior to the release of the 2013 17 documentary Blackfish. 18 Mr. Atchison served as SeaWorld’s Chief Executive Officer (“CEO”), President, 19 and Director from before the start of the Class Period until January 2015. Mr. Heaney 20 has served as SeaWorld’s Chief Financial Officer from before the start of the Class 21 Period to present. Mr. Swanson has served as SeaWorld’s Chief Accounting Officer 22 from before the start of the Class Period to present. 23 Blackstone is a multinational private equity, investment banking, alternative asset 24 management, and financial services corporation based in New York, New York. 25 This case involves statements and omissions made by Defendants in the wake of 26 the 2013 documentary Blackfish. Blackfish tells the story of Tilikum, a 12,000-pound 27 bull orca implicated in the deaths of three people, and chronicles the cruelty of killer 28 whale capture methods, the dangers trainers face performing alongside killer whales 1 during SeaWorld’s popular shows, and the physical and psychological strains killer 2 whales experience in captivity. Through interviews with former trainers, spectators, 3 employees of regulatory agencies, and scientists, Blackfish makes the case that keeping 4 killer whales in captivity for human entertainment is cruel, dangerous, and immoral. 5 In 2013 and throughout the Class Period, social media reaction to Blackfish 6 remained elevated. Consumers contacted SeaWorld and vowed never to visit its parks 7 because of Blackfish. Additionally, Blackfish publicity led partners and sponsors to end 8 or table partnerships and promotions with SeaWorld. 9 Company-wide attendance declined in 2013 and 2014. Specifically, as compared 10 to the prior year, attendance was down 9.5% in 2Q13, 3.6% in 3Q13, and 1.4% in 4Q13. 11 This resulted in a 4.1% decline in overall attendance for 2013. SeaWorld further reported 12 a 14% decline in attendance in 1Q14. SeaWorld’s attendance was up 0.3% for 2Q14, but 13 SeaWorld’s internal attendance analysis reflected a demand shortfall of 484,000 visitors, 14 largely attributable to SeaWorld Orlando (-265,000 visitors) and SeaWorld San Diego (- 15 271,000 visitors). 16 Plaintiffs challenge several statements made by SeaWorld executives as false 17 and/or misleading during the Class Period. On August 29, 2013, the Los Angeles Times 18 published an article quoting SeaWorld’s Vice President of Communications, Fred Jacobs, 19 as stating, “Blackfish has had no attendance impact.” Bloomberg also published an 20 article quoting Jacobs as stating that “[w]e can attribute no attendance impact at all to the 21 movie[.]” Jacobs testified at his deposition that he did not believe either statement was 22 true when he made it. 23 Beginning in July 2013, SeaWorld received survey results from the TNS omnibus 24 survey (the “Omnibus survey”). The survey inquired about awareness of the movie 25 Blackfish, whether respondents had seen, or intended to see the movie, and whether 26 respondents identified SeaWorld as the company the movie was about. SeaWorld’s 27 Director of Budgeting and Forecasting, Joshua Powers, testified that he did not believe or 28 was not aware of any “specific assessment of whether publicity related to Blackfish had 1 affected attendance or revenue at the SeaWorld parks” from January 19, 2013 through 2 August 28, 2013. Further, Powers testified that from August 29, 2013 through November 3 13, 2013, aside from the Omnibus survey, he was not aware of any analysis SeaWorld 4 performed to specifically address whether Blackfish had affected attendance or revenue at 5 SeaWorld’s parks. 6 Plaintiffs further challenge three statements made during 4Q13. First, SeaWorld’s 7 earnings release for 3Q13, published on November 13, 2013, attributed a 3.6% 8 attendance decline in 3Q13 to only “adverse weather” and “planned strategies that 9 increased revenue but reduced low yielding and free attendance.” Second, on November 10 14, 2013, SeaWorld’s Chief Executive Officer, James Atchison, was quoted by the Wall 11 Street Journal as stating, “I scratch my head if there’s any notable impact from this film 12 at all, and I can’t attribute one to it. . . . Ironically, our attendance has improved since the 13 movie came out.” Third, on December 20, 2013, Atchison was quoted by the Orlando 14 Sentinel as stating, “As much data as we have and as much as we look, I can’t connect 15 anything really between the attention that the film has gotten and any effect on our 16 business.” From November 14, 2013 through December 20, 2013, Powers testified that 17 beyond the ongoing Omnibus research, he was not aware of any consolidated type of 18 effort to quantify whether publicity related to Blackfish had affected attendance or 19 revenue at SeaWorld parks. 20 On March 13, 2014, SeaWorld issued its earnings release for 4Q13 and fiscal year 21 2013. Defendants attributed SeaWorld’s attendance decline for 4Q13 and FY13 to 22 factors other than Blackfish, including weather and yield management strategies.

Free access — add to your briefcase to read the full text and ask questions with AI

Baker v. Seaworld Entertainment, Inc., (S.D. Cal. 2020).

Baker v. Seaworld Entertainment, Inc. (Baker v. Seaworld Entertainment, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Guest v. Hansen
603 F.3d 15 (Second Circuit, 2010)
Mills v. Electric Auto-Lite Co.
396 U.S. 375 (Supreme Court, 1970)
Alyeska Pipeline Service Co. v. Wilderness Society
421 U.S. 240 (Supreme Court, 1975)
Hensley v. Eckerhart
461 U.S. 424 (Supreme Court, 1983)
Guzman v. Immigration & Naturalization Service
327 F.3d 11 (First Circuit, 2003)
Powers v. Eichen
229 F.3d 1249 (Ninth Circuit, 2000)
Valjeanne Currie v. Group Insurance Commission
290 F.3d 1 (First Circuit, 2002)
Martin Gonzalez, Sr. v. City of Maywood
729 F.3d 1196 (Ninth Circuit, 2013)
McCown v. City of Fontana
565 F.3d 1097 (Ninth Circuit, 2009)
Rodriguez v. West Publishing Corp.
563 F.3d 948 (Ninth Circuit, 2009)
Boyd v. Bechtel Corp.
485 F. Supp. 610 (N.D. California, 1979)
Crawford v. Astrue
586 F.3d 1142 (Ninth Circuit, 2009)
In Re Media Vision Technology Securities Litigation
913 F. Supp. 1362 (N.D. California, 1996)