Baines v. Nature's Bounty (NY), Inc.

CourtDistrict Court, E.D. New York
DecidedMarch 28, 2023
Docket2:21-cv-05330
StatusUnknown

This text of Baines v. Nature's Bounty (NY), Inc. (Baines v. Nature's Bounty (NY), Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Baines v. Nature's Bounty (NY), Inc., (E.D.N.Y. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK --------------------------------X MASHON BAINES and NANCIE FRONING on behalf of themselves and all others similarly situated, ADOPTION ORDER 21-CV-5330(JS)(AYS) Plaintiffs,

-against-

NATURE’S BOUNTY (NY) INC. and THE BOUNTIFUL COMPANY (NY),

Defendants. --------------------------------X APPEARANCES For Plaintiffs: Michael D. Braun, Esq. Kuzyk Law, LLP 1999 Avenue of the Stars, Suite 1100 Los Angeles, California 90067

Maia Kats, Esq. Just Food Law PLLC 5335 Wisconsin Avenue NW, Suite 440 Washington, District of Columbia 20015

For Defendants: William A. Delgado, Esq. DTO Law 27 East 28th Street, Suite 15019 New York, New York 10016

Megan O’Neill, Esq. DTO Law 2400 Broadway, Suite 200 Redwood City, California 94063

SEYBERT, District Judge:

Mashon Baines and Nancie Froning (together, the “Plaintiffs”), on behalf of themselves and others similarly situated, commenced this action against Nature’s Bounty (NY), Inc. and The Bountiful Company (NY) (together, the “Defendants”) asserting state-law-based claims of false advertising.1 At its essence, Plaintiffs’ contention is that Defendants’ subject Product2 -- a dietary supplement -- is not fish oil as Defendants

claim and represent it to be. (See generally Am. Compl., ECF No. 21.) Defendants moved to dismiss Plaintiffs’ Amended Complaint (hereafter, the “Dismissal Motion”) (see ECF No. 25), which Plaintiffs opposed (see ECF No. 27). The Dismissal Motion, and Defendants’ related motion requesting the Court take judicial notice of certain documents (hereafter, the “Judicial Notice Motion”) (see ECF No. 26), were referred to Magistrate Judge Anne Y. Shields for a report and recommendation. Currently before the Court is the Magistrate Judge’s January 3, 2023 Report and Recommendation (“R&R”) (ECF No. 30) recommending the granting of Defendants’ Judicial Notice and Dismissal Motions, together with

Plaintiff’s objections thereto (ECF No. 32), as well as Defendants’ response (ECF No. 33). For the reasons stated herein, the Court ADOPTS the R&R in its entirety, and grants Defendants’ Judicial Notice and Dismissal Motions.

1 As Magistrate Judge Anne Y. Shields states in her January 3, 2023 Report and Recommendation (“R&R”): “While all claims arise under state laws, federal jurisdiction is properly alleged pursuant to 28 U.S.C. § 1332(d)(2).” (R&R, ECF No. 30, at 2.)

2 The terms of art defined in the R&R are adopted herein, familiarity with which is assumed. BACKGROUND I. Factual Background The Court presumes the parties’ familiarity with the

factual background as set forth in Judge Shields’ R&R and incorporates her recitation herein by reference. (See R&R at 3- 21.) The Court recites only those facts necessary to resolve the instant motions. Defendants’ subject Product is a dietary supplement labeled Fish Oil, which includes, inter alia, a “USP Verified” mark. (See Am. Compl. ¶¶ 5, 6.) Defendants claim the Product contains “Eicosapentaenoic Acid (‘EPA’)” and “Docosahexaenoic Acid (‘DHA’)--the essential omega-3 fatty acids that naturally occur in fish.” (Id. ¶ 5.) However, Plaintiffs’ allege this claim is false and misleading: “Contrary to what is represented on the label, . . . this Product is not fish oil, nor does it contain a single

milligram of EPA or DHA.” (Id. ¶ 7.) As Plaintiffs further allege, that is because Defendants employ a chemical process known as trans-esterification to convert “low-grade oil derived from fish offal”, or waste, “into a synthesized product that does not otherwise exist in fish.” (Id. ¶ 8.) According to Plaintiffs, by this process, “the Omega-3s [in the fish oil], which include DHA and EPA, are converted into ethyl esters” which “are different molecules than the Omega-3s which exist naturally in fish oil” and that “[t]hese new chemical by-products are universally recognized by their common or usual name—Fatty Acid Ethyl Esters (“FAEE”).” (Id.; see also, e.g., id. at ¶ 71 (“[A]n omega-3 acid ethyl ester cannot be called fish oil. [Defendants’] Product is a fatty acid

ethyl ester. Labeling and selling it as fish oil is false, misleading, deceptive and unlawful); ¶ 79 (“Fish Oil and Omega-3 Acid Ethyl Esters are not the same. They are different on a molecular level and have different common and usual names.”).) II. Judge Shields’ Report & Recommendation In preparing her R&R recommending Defendants’ Dismissal Motion be granted, Judge Shields exhaustively reviewed the scientific and trade literature cited in the Amended Complaint. (See R&R at 5 (“While not every reference material [cited in the Amended Complaint] is discussed in this [R&R], the Court has been careful to read all of these materials in the light most favorable to Plaintiffs, without acting as an expert in scientific fields

such as chemistry, or as to the business and taxation of the commercial fishing industry.”).) Based upon those authorities, Judge Shields concluded that the common or usual name of the Product is “fish oil” consistent with federal labelling requirements. (See id. at 25-28.) As a result, Plaintiffs’ state- law claims are preempted. (See id. at 28-29.) Similarly, finding the Product’s label is neither false nor misleading, the Magistrate Judge found Plaintiffs’ claims fail. (See id. at 29-33.) More particularly, Judge Shields found the type of EPA and DHA -- i.e., ethyl-ester versus triglyceride -- present in the Product is immaterial to reasonable consumers, and, even if it were material, the Product expressly discloses EPA and DHA are present in ethyl-

ester form. (See id. at 31-33.) Finally, Judge Shields found Plaintiffs lack standing to pursue injunctive relief. (See id. at 34.) DISCUSSION I. Legal Standard A district court “may accept, reject, or modify, in whole or in part, the findings or recommendations made by the magistrate judge.” 28 U.S.C. § 636(b)(1)(C); see also FED. R. CIV. P. 72(b)(3). The district judge must evaluate proper objections de novo; however, where a party “makes only conclusory or general objections, or simply reiterates [the] original arguments, the Court reviews the Report and Recommendation only for clear error.”

Pall Corp. v. Entegris, Inc., 249 F.R.D. 48, 51 (E.D.N.Y. 2008) (quoting Barratt v. Joie, No. 96–CV–0324, 2002 WL 335014, at *1 (S.D.N.Y. Mar. 4, 2002)); see also FED. R. CIV. P. 72(b)(3); Thomas v. City of N.Y., Nos. 14-CV-7513, 16-CV-4224, 2019 WL 3491486, at *4 (E.D.N.Y. July 31, 2019) (“Objections seeking to relitigate arguments rejected by the magistrate judge do not constitute proper objections, and, as a result, are subject to clear error review.”). Further, “[i]n this district and circuit, it is established law that a district judge will not consider new arguments raised in objections to a magistrate judge’s report and recommendation that could have been raised before the magistrate but were not.” Trustees of Metal Polishers Local 8A–28A Funds v. Nu Look Inc.,

No. 18-CV-3816, 2020 WL 5793204, at *3 (E.D.N.Y. Sept. 29, 2020) (quoting Illis v. Artus, No. 06-CV-3077, 2009 WL 2730870, at *1 (E.D.N.Y. Aug. 28, 2009) (cleaned up; collecting cases)). II. Analysis A.

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