Axton-Fisher Tobacco Co. v. Fortune Tobacco Co.

82 F.2d 295, 23 C.C.P.A. 982, 1936 CCPA LEXIS 63
CourtCourt of Customs and Patent Appeals
DecidedMarch 23, 1936
DocketNo. 3572
StatusPublished
Cited by3 cases

This text of 82 F.2d 295 (Axton-Fisher Tobacco Co. v. Fortune Tobacco Co.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Axton-Fisher Tobacco Co. v. Fortune Tobacco Co., 82 F.2d 295, 23 C.C.P.A. 982, 1936 CCPA LEXIS 63 (ccpa 1936).

Opinion

Hatfield, Judge,

delivered the opinion of the court:

This is an appeal in a trade-mark opposition proceeding from the decision of the Commissioner of Patents reversing the decision of the Examiner of Trade-Mark Interferences dismissing appellee’s notice [983]*983of opposition and bolding that appellant was entitled to the registration of the trade-mark “Twenty Grand,” for use on cigarettes.

In its application, appellant stated that it had used its trade-mark bn its, goods since April 25, 1931.

In its notice of opposition, appellee alleged that it had used a ■composite mark, consisting of the words “Twenty Grand” and a pictorial representation of the head of a famous race horse bearing that name, on cigarettes since February 3, 1932; that it had popularized its mark and its goods; that appellant “made no trade mark use of the notation ‘Twenty Grand’ on cigarettes prior to the adoption and use by the opposer of said notation ‘Twenty Grand’ and/or ‘20 Grand’ as a part of its composite mark or if any use was made prior to the use of the opposer it was so transitory, spasmodic and inconsiderable as not to vest title in its user as against the opposer”; that appellant’s right to the use of the notation “Twenty Grand” on cigarettes was abandoned “through non-user”; that the trade-marks of the respective parties are confusingly similar; and that the registration by appellant of the trade-mark “Twenty Grand” would injure appellee.

In its answer, appellant denied that appellee had used its composite trade-mark prior to appellant’s use of its trade-mark “Twenty Grand”; that appellee had expended large sums of money in advertising its trade-mark, and would be damaged by appellant’s registration of its mark; and that appellant had abandoned its mark. Appellant alleged that it had popularized its cigarettes under the trade-mark “Twenty Grand,” and that the purchasing public generally associated it with appellant’s goods. Appellant admitted, however, that the concurrent use by the parties of the trade-marks here involved would cause confusion in the trade.

The sole issue in the case, in view of the fact that appellee did not adopt or use its composite trade-mark on cigarettes until approximately nine months after appellant’s adoption and use of its mark, is whether appellant’s prior use amounts, in law, to a trade-mark use. If it does, appellant is the prior user and is entitled to the registration of its trade-mark. If it does not,' we must then inquire as to the nature and character of appellee’s use of its trade-mark from February to June 8, 1932, on which latter date and subsequent thereto, it is conceded by counsel for appellee, appellant made a trade-mark use of the term “Twenty Grand.”

It appears from the record that appellant manufactures cigarettes and sells them at wholesale, and, to some extent, at retail; that for some time prior to its adoption and use of the trade-mark “Twenty Grand,” it manufactured and sold three brands of cigarettes, namely, “Spud,” “Clown,” and “Commander”; that the “Spud” and “Clown” [984]*984brands were sold in the United States; that, due to the fact that: appellant did not have the right to use the trade-mark “Commander” in this country, the cigarettes bearing that mark were sold only for export; and that the trade-mark “Twenty Grand” was first suggested to the president of the appellant company, the witness Wood F. Axton, in October, 1930, from whose testimony we quote:

* * * I asked Mr. Wrege [assistant to tlie secretary and treasurer and export manager of appellant] to liave tlie brand registered with tbe Tobacco' Merchants Association, which meant to investigate whether there was any brand of this kind on the market, or not, as they keep very good records of all tobaccos registered in the Patent Office, and in use whether they are registered there, or not, and sometime later on I asked him had ha registered this brand with the Patent Office. He told me that he had not but intended to do it, and I said “Get these cigarettes on the market — get some out and register them with the “Patent Office;” and in April, 1931,. he registered them- with the Patent Office, and we began to make them at that time, or before he registered them with tbe Patent Office.
Q. 14. Then you adopted the name “Twenty Grand” about October, 1930*?
A. We adopted it.
Q. 15. And you instructed the manufacture of “Twenty Grand” cigarettes about April, 1931: is that correct?
A. We began to manufacture them in-April, 1931.

At the top of appellant’s Certificate of Registration — -Exhibit B— issued October 22, 1930, for use of its trade-mark “Twenty Grand,” appears the following: “United Registration Bureau of tbe Tobacco Industries affiliated with the Tobacco Merchants Association of the United States,” New York.

It further appears from Exhibit B that trade-mark records were kept by that concern for registration purposes.

The witness Axton stated that it was customary in the tobacco trade to have the Tobacco Merchants Association make a search of its records in order to determine whether a proposed trade-mark was being used by others engaged in that business, and that the registration of the mark with that concern was for the purpose of giving notice to others that the registrant intended to use the registered trade-mark; that the Tobacco Merchants Association had been in business for about-twenty years, and it had been the policy of appellant to register its marks with that concern.

It appears from the record that on or about April 10, 1931, appellant ordered labels bearing the trade-mark “Twenty Grand”; that those labels were received by it on April 15 of that year; that the trade-mark was first placed upon a complete package of cigarettes on April 22,1931; that the first interstate sale, consisting of one package containing twenty cigarettes, was made under the trademark “Twenty Grand” to Frank P. Clipp of New Albany, Indiana, on April 25, 1931; that, thereafter, the following sales were made in ■ interstate commerce under the trade-mairk “Twenty Grand’’: [985]*985May 13,1981, one carton containing ten packages of twenty cigarettes each to Frank P. Clipp; .Tune 8, 1931, one carton to Frank P. Clipp; June 27, 1931, one carton to Raymond C. Ellis; August 6, 1931, one carton to George A. Stephens; August 24, 1931, one carton to Raymond C. Ellis; September 11, 1931, one carton to George A. Stephens; December 29, 1931, one carton to Raymond C. Ellis; January 4, 1932, one carton to George A. Stephens; January 25, 1932, one carton to Frank P. Clipp; February 10, 1932, five cartons to Raymond C. Ellis; April 21, 1932, eight packages containing twenty cigarettes each to George A. Stephens, and one carton to Frank P. Clipp.

All of those sales were recorded in the books of appellant.

It further appears from the record that on or about May 6, 1932, drawings were made for a new label for appellant’s “Twenty Grand” cigarettes, known as the “brown label”; that wrappers and cartons bearing the new label were ordered by appellant, and were delivered to it on June 2, 1932; that on June 8 of that year it sold large quantities of cigarettes bearing the “brown label,” under the trade-mark “Twenty Grand,” in interstate commerce.

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82 F.2d 295, 23 C.C.P.A. 982, 1936 CCPA LEXIS 63, Counsel Stack Legal Research, https://law.counselstack.com/opinion/axton-fisher-tobacco-co-v-fortune-tobacco-co-ccpa-1936.