Awesome Products, Inc. v. JoySuds LLC

CourtDistrict Court, E.D. Kentucky
DecidedDecember 12, 2025
Docket2:25-cv-00050
StatusUnknown

This text of Awesome Products, Inc. v. JoySuds LLC (Awesome Products, Inc. v. JoySuds LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Kentucky primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Awesome Products, Inc. v. JoySuds LLC, (E.D. Ky. 2025).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF KENTUCKY NORTHERN DIVISION AT COVINGTON

CIVIL ACTION NO. 25-50-DLB-CJS

AWESOME PRODUCTS, INC., PLAINTIFF

v. MEMORANDUM OPINION AND ORDER

JOYSUDS LLC, DEFENDANT

**************** This case is before the Court upon Defendant JoySuds LLC’s Motion to Dismiss. (Doc. # 12). Plaintiff Awesome Products, Inc. (“API”) has filed its Response in Opposition (Doc. # 15) and JoySuds filed its Reply (Doc. # 18). The matter is now ripe for the Court’s review. For the following reasons, JoySuds’s Motion (Doc. # 12) is granted and the Complaint (Doc. #1) is dismissed. I. FACTUAL AND PROCEDURAL BACKGROUND This dispute stems from an Asset Purchase Agreement entered into by API and Radienz Living Chicago, LLC (“Radienz”) on September 13, 2022 (the “Asset Purchase Agreement”). Radienz (f/k/a New U.S. Nonwovens, LLC), owned and operated a liquid manufacturing business located in Ludlow, Kentucky. (Doc. # 1 at 1). Part of Radienz’s business included the manufacturing of certain Joy-brand dish soap products for JoySuds. (Doc. # 12-2 ¶ 2). Radienz and JoySuds memorialized this arrangement in a Supply Agreement dated January 26, 2022 (the “Supply Agreement”). (Id.). Under the terms of the Supply Agreement, Radienz was obligated to manufacture four specific Joy dish soap products “in strict compliance” with JoySuds’s proprietary formulations. (Id.). These products were to be sold exclusively to JoySuds at a pre-agreed price. (Id.). Likewise, the Supply Agreement provided that Radienz would “package, warehouse and store the Products for pick-up by JoySuds’s logistic partner.” (Id.). Roughly eight months after Radienz and JoySuds consummated the Supply Agreement, Radienz entered the Asset Purchase Agreement with API. (Doc. # 1-1 at 6).

Under the Asset Purchase Agreement, API would purchase the entirety of Radienz’s liquid fulfillment business. (Id.). Among the assets acquired in this transaction was Radienz’s inventory at the time, “including all raw materials, work in process, finished goods and goods and materials in transit, whether private label or otherwise which inventory was valued at approximately $8,400,000 as of August 30, 2022” (the “Inventory”). (Id. at 7). Additionally, pursuant to the Asset Purchase Agreement, Radienz assigned to API its rights and obligations under to the Supply Agreement. (Id.). In late September 2022, shortly after API completed the purchase of Radienz’s liquid fulfillment operation, it terminated the Supply Agreement. (Doc. # 12-3 ¶¶ 63-65).

Around that time, API informed JoySuds that it would no longer be able to manufacture Joy dish soap for JoySuds. (Doc. # 12-3 Ex. C). However, in June of 2024, JoySuds grew suspicious that API was using Joy labels and bottles it purchased in the Asset Purchase Agreement to produce a counterfeit Joy dish soap. (Id. Ex. D at 1). Specifically, JoySuds believed, due to customer complaints it received, that API was filling Joy-labeled bottles with substandard, non-Joy dish soap and offering this product for sale to various vendors. (Id.). Accordingly, on June 25, 2024, counsel for JoySuds served API with a cease-and-desist letter demanding that, inter alia, API halt the manufacture of this counterfeit Joy dish soap and provide JoySuds with an inventory of the counterfeit Joy dish soap API had produced to date. (Id. at 2). On July 2, 2024, API, through its attorney, denied JoySuds’s allegations that it was engaged in the production of counterfeit Joy dish soap and offered to discuss the matter further. (Id. Ex. F). On March 24, 2025, JoySuds sent a further cease-and-desist letter to API

asserting that, based on JoySuds’s own investigation and customer complaints, JoySuds believed that API was continuing to manufacture and sell counterfeit Joy dish soap using labels and bottles that were part of the Inventory API purchased in the Asset Purchase Agreement.1 (Id.). As a result, JoySuds demanded that, within five days, API “[i]mmediately stop selling JOY 90 oz. lemon dish soap or offering for sale any counterfeit JOY products.” (Id. at 2). JoySuds further demanded that API notify all retailers to “cease and desist from selling Joy 90 oz lemon dish soap” and to “[p]rovide a complete accounting regarding the quantity of the counterfeit products ordered, as well as the quantity sold and profits realized” alongside relevant supporting documentation. (Id.).

Finally, JoySuds stated that, in the event API failed to timely comply with these demands, JoySuds was “prepared to seek all damages against [API], including commencing a legal action against [API] for trademark infringement and unfair competition.” (Id.). API filed the present action on Monday, March 31, 2025—the first business day after JoySuds’s five-day deadline for compliance. (Doc. # 1). API seeks a declaration that “it lawfully purchased the JoySuds products at issue and that it has the sole and exclusive right to sell, distribute and/or otherwise transfer the JoySuds products that were sold to API as part of the Asset Purchase Agreement.” (Id. ¶ 12). Furthermore, API seeks

1 JoySuds further alleged that API was replicating these bottles and labels to produce the counterfeit Joy dish soap. a declaration that “it has the lawful right to sell the JoySuds products in its possession under the Supply Agreement between Radienz Living and JoySuds to which API was an assignee.” (Id. ¶ 13). Ten days later, on April 10, 2025, JoySuds filed a sixty-eight-page complaint against API in the Southern District of New York. (Doc. # 12-1 at 4; see JoySuds LLC v. Awesome Products, Inc. d/b/a LA’s Totally Awesome Products, Derm

Cosmetic Labs, Inc., Menards, Inc., Ollie’s Bargain Outlet Holdings, Inc., and Cost Club Corp., No. 1:25-cv-02977-DEH-HJR (S.D.N.Y April 10, 2025) (the “New York Action”)). The New York Action—which also names as defendants several vendors who were allegedly selling the counterfeit Joy products at issue in this case—raises sixteen causes of action, including violations of federal trademark law, violations of New York state law, and claims against API for Radienz’s actions in relation to the Supply Agreement premised on a theory of successor liability. (See Doc. # 12-3). On July 21, 2025, JoySuds filed a Motion to Dismiss (Doc. # 12) API’s Complaint (Doc. # 1). JoySuds moves to dismiss API’s declaratory judgment claims under Federal

Rule of Civil Procedure 12(b)(1), 12(b)(2), 12(b)(3), and 12(b)(6). (Doc. # 12-1 at 1). API filed its Response in Opposition (Doc. # 15), JoySuds filed its Reply (Doc. # 18), and the matter is now ripe for the Court’s review. II. STANDARD OF REVIEW Rule 12(b)(1) of the Federal Rules of Civil Procedure provides for the dismissal of an action for lack of subject matter jurisdiction. On a motion under Rule 12(b)(1), the plaintiff bears the burden of proving that the Court has subject matter jurisdiction. RMI Titanium Co. v. Westinghouse Elec. Corp., 78 F.3d 1125, 1135 (6th Cir. 1996). Such motions can attack a complaint in two ways: facially and factually. Ohio Nat’l Life Ins. Co. v. United States, 922 F.2d 320, 325 (6th Cir. 1990). A facial attack “merely questions the sufficiency of the pleading.” Id. Thus, when reviewing a facial attack on a complaint, district courts “take[] the allegations in the complaint as true, which is a similar safeguard employed under 12(b)(6) motions to dismiss.” Id. However, when a court reviews a factual attack on subject matter jurisdiction, there

is no presumption of truthfulness. Id.

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Awesome Products, Inc. v. JoySuds LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/awesome-products-inc-v-joysuds-llc-kyed-2025.