Aviva USA Corp v. Anil Vazirani

632 F. App'x 885
Court of Appeals for the Ninth Circuit·Decided December 4, 2015·No. 13-16858, 13-16869·Unpublished·Cited by 4 cases

Opinion

MEMORANDUM **

Appellants Anil Vazirani, Vazirani & Associates Financial, LLC, and Secured Financial Solutions, LLC (collectively “Appellants”) appeal from the district court’s judgment denying them attorney fees under the Lanham Act’s “exceptional case” provision. 15 U.S.C. § 1117(a). Cross-Appellants Aviva USA Corporation and Aviva Brands Limited (collectively “Avi-va”) appeal several of the district court’s orders, including (1) the district court’s summary judgment in favor of Appellants on Aviva’á trademark, unfair competition, *887 anticybersquatting, and Arizona anti-racketeering claims, (2) the district court’s judgment on the pleadings in favor of Appellants on Aviva’s federal anti-racketeering claim, and (3) the district court’s order granting Appellants attorney fees under Arizona’s anti-racketeering statute. 1

Aviva argues that the district court erred in granting Appellants summary judgment on Aviva’s trademark claims under the Lanham Act. It argues that Appellants’ use of Aviva’s mark on a website critical of Aviva’s business practices violates the Lanham Act. We review a district court’s “summary judgment de novo, viewing the evidence in the light most favorable to the non-moving party.” Bosley Medical Inst., Inc. v. Kremer, 403 F.3d 672, 675-76 (9th Cir.2005). To recover under trademark law, the allegedly unlawful use of a trademark must be “in connection with a commercial transaction in which the trademark is being used to confuse potential consumers.” Id. at 676. Aviva has not shown that the district court erred in concluding that Appellants’ use of Aviva’s mark was “in connection with a commercial transaction.” Id. Appellants did not use Aviva’s mark to offer “competing services to the public,” such as by offering for sale any “goods or services.” Id. at 679. Additionally, both the Lanham Act and Arizona common law require proof of likelihood of confusion to establish liability. See 15 U.S.C. § 1114(1), 1125(a)(1)(A) (requiring a showing that a defendant’s use of a trademark is “likely to cause confusion” as to the origin of goods or services); Taylor v. Quebedeaux, 126 Ariz. 515, 617 P.2d 23, 24 (1980) (recognizing that “the essence of unfair competition is confusion of the public”). The district court correctly held that nominative use of Aviva’s trademark and trade dress is not likely to cause confusion when displayed with and imbedded in obvious negative commentary. See Toyota Motor Sales, U.S.A., Inc. v. Tabari, 610 F.3d 1171, 1176 (9th Cir.2010) (explaining that the ultimate purpose of the nominative fair use doctrine is to “address the risk that nominative use of the mark will inspire a mistaken belief on the part of consumers that the speaker is sponsored or endorsed by the-trademark holder”). Accordingly, we affirm the district court’s summary judgment in favor of Appellants on Aviva’s Lanham Act and unfair competition claims.

While we' affirm the district court’s summary judgment as to Aviva’s Lanham Act claim, we hold that the district court did not err in denying Appellants attorney fees under the Lanham Act’s “exceptional case” provision. 15 U.S.C. § 1117(a). “Whether the circumstances are ‘exceptional’ — a prerequisite to an attorneys’ fee award pursuant to the Lanham Act — is a question of law that is reviewed de novo.” Classic Media v. Mewborn, 532 F.3d 978, 982 (9th Cir.2008). We have held that a case is “exceptional,” for purposes of section 1117(a), if it is “either groundless, unreasonable, vexatious, or pursued in bad faith.” Cairns v. Franklin Mint Co., 292 F.3d 1139, 1156 (9th Cir.2002) (internal quotation marks omitted). The district court did not err in determining that Aviva’s trademark claims were not “exceptional” under that standard.

Aviva next argues that Appellants violated the Anticybersquatting Consumer Protection Act (ACPA) in registering fourteen domain names that used Aviva’s mark. We affirm the district court’s summary judgment in favor of Appellants on Aviva’s ACPA claim. The ACPA provides that a person is liable to a trademark *888 owner if the person (1) “has a bad faith intent to profit from that mark,” 15 U.S.C. § 1125(d)(1)(A)(i), and (2) “registers, traffics in, or uses a domain name [that is confusingly similar to another’s mark or dilutes another’s famous mark].” Bosley, 403 F.3d at 680, quoting 15 U.S.C. § 1125(d)(1)(A)(i) (alterations in original). Aviva charges that the district court erroneously imported the Lanham Act’s commercial use requirement into the ACPA, contravening our case law. Id. (observing that “the ACPA does not contain a commercial use requirement”). Our review of the record leads us to conclude that the district court did no such thing. Instead, it analyzed whether Appellants acted in “bad faith” using the nine non-exhaustive factors provided by the ACPA. 15 U.S.C. § 1125(d)(1)(B)(i). We agree with the district court, after applying those factors, that Aviva failed to show that Appellants acted with “bad faith intent to profit” in registering the domain names. We therefore affirm.

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Aviva USA Corp v. Anil Vazirani, 632 F. App'x 885 (9th Cir. 2015).

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