Augusta News Co. v. News America Publishing, Inc.

750 F. Supp. 28, 1990 U.S. Dist. LEXIS 15004, 1990 WL 173310
CourtDistrict Court, D. Maine
DecidedOctober 26, 1990
DocketCiv. 89-0289-P
StatusPublished
Cited by8 cases

This text of 750 F. Supp. 28 (Augusta News Co. v. News America Publishing, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Augusta News Co. v. News America Publishing, Inc., 750 F. Supp. 28, 1990 U.S. Dist. LEXIS 15004, 1990 WL 173310 (D. Me. 1990).

Opinion

MEMORANDUM OF DECISION AND ORDER

GENE CARTER, Chief Judge.

This case returns to the Court on Plaintiff Augusta News Company’s Motion for Preliminary Injunction. For the reasons discussed below, the Motion is denied.

I. BACKGROUND

Augusta News Company (d/b/a Kenne-bec News Company, hereinafter Plaintiff) is a Maine corporation engaged in the wholesale distribution of periodicals in *29 Maine. News America Publishing Incorporated (hereinafter News America) is a Delaware corporation which publishes and distributes periodicals nationally to local independent distributors, including Plaintiff. 1 News America distributes both its own periodicals and those of other publishers. Most important in this case, News America publishes and distributes TV Guide, which is alleged to be the best selling magazine in the United States considering the aggregate sales of its 150 regional editions. The other Defendants in this action are Joseph Elm, Vice President/Single Copy Sales for News America; Winebaum News, Inc. (hereinafter Winebaum News), another local independent distributor of periodicals; and Magazines, Inc., also a local independent distributor of periodicals.

The parties describe the following distribution system for single copy sales of periodicals. National distributors purchase periodicals from publishers and distribute these periodicals to local independent distributors. The independent distributors then wholesale the periodicals to retail outlets (e.g., drug stores, supermarkets, newsstands etc.) which, in turn, sell the periodicals to the public. The independent distributor ordinarily guarantees that any unsold periodicals will be credited to the retail outlet’s account. The national distributor, in turn, gives a credit to the local independent distributor based on the number of returned periodicals. The national distributor then adjusts the quantity of periodicals it supplies to the independent distributor based on the number of returns received and related marketing data.

News America collects client lists, called “dealer guides,” from the independent distributors with which it does business. The dealer guides are provided by the independent distributors so that News America may monitor the sales and marketing of its periodicals. News America and at least one independent distributor aver that the dealer guides are confidential information provided by the independent distributors with the understanding that the guides would not be given to any third parties. See Memorandum of Law and Supporting Materials of News America Publishing, Inc. in Opposition to Plaintiffs Request for Injunctive Relief, Exhibit A at 5-8 (Docket No. 3M) (hereinafter News America Memorandum); Affidavit of Sidney Stern at 11114-6 (Docket No. 17); Affidavit of Joseph Elm at 11114-5 (Docket No. 18) (hereinafter Elm Affidavit).

Plaintiff avers that fifty percent of its total purchases from national distributors consists of magazines and tabloids controlled or influenced by News America. 2 Many of these periodicals are sold in the increasingly lucrative supermarket and chain store market, typically in racks near checkout counters. The events leading to this cause of action arose when Hannaford Bros. Co. (hereinafter Hannaford), owner of Shop ’N Save supermarkets and Wellby drug stores in Maine and New Hampshire, distributed a memorandum in early 1989 to independent distributors in the area. The memorandum questioned the propriety of a geographic division of territories among independent distributors, 3 and announced that Hannaford would accept bids from all independent distributors seeking to supply its stores with periodicals regardless of traditional geographic boundaries.

Prior to the Hannaford memorandum, Plaintiffs business with Hannaford stores in the Augusta-Waterville-Skowhegan region of Maine had accounted for forty per *30 cent of Plaintiffs total sales. Kunitz Affidavit at ¶ 10 (Docket No. 11). At approximately the same time Hannaford distributed its memorandum, Defendant Magazines, Inc. announced its intention to supply periodicals to five Mr. Paperback stores in Plaintiffs traditional territory. 4 Plaintiffs survival was therefore put in serious doubt by both the looming threat of the loss of Hannaford’s business and a significant incursion into its remaining reservoir of customers. In an effort to mitigate the potentially fatal effects of a possible loss of important customers, Plaintiff sought to solicit business outside its traditional sales area.

Plaintiffs solicitation campaign required a commitment from News America that it would supply Plaintiff with the necessary periodicals for any new customers. Most important, Plaintiff would have needed copies of the regional TV Guide for New Hampshire as well as additional copies of TV Guide for Maine had Plaintiff won the Hannaford bidding contest or secured new customers. The parties disagree whether News America ever agreed to supply New Hampshire’s TV Guide and the necessary additional periodicals. In fact, the additional periodicals and the New Hampshire edition of TV Guide were not provided.

Plaintiffs Complaint, filed with this Court on December 4, 1989, charges that Defendants News America and Elm acted in concert with Defendants Winebaum News and Magazines, Inc. to block Plaintiff from expanding its sales area beyond its traditional boundaries. Specifically, Plaintiff alleges that Defendants conspired to withhold the New Hampshire edition of TV Guide and additional supplies of the other periodicals distributed by News America, thereby effectively halting Plaintiff’s solicitation and expansion. The Complaint claims that these alleged activities constitute a combination and conspiracy which unreasonably restrained trade, monopolized, and refused to deal in an attempt to monopolize, in violation of sections four and sixteen of the Clayton Act, 15 U.S.C. §§ 15, 26; sections one and two of the Sherman Act, 15 U.S.C. §§ 1, 2; Maine’s antitrust laws, 10 M.R.S.A. §§ 1101, 1102; and New Hampshire’s antitrust laws, N.H.Rev.Stat.Ann. § 356:3. 5

Plaintiff is certainly not a wide-eyed bystander in the events which led up to this litigation. The first target for Plaintiff’s solicitations was territory in New Hampshire traditionally serviced by Defendant Winebaum News. Plaintiff’s owner and president, Howard Kunitz, approached Martin Driscoll, a district sales manager for News America, in an effort to secure a copy of Winebaum News’s dealer guide. 6 There is no dispute that Driscoll gave Kun-itz a one-year-old copy of the confidential dealer guide, and received ten one-hundred dollar bills in return.

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Bluebook (online)
750 F. Supp. 28, 1990 U.S. Dist. LEXIS 15004, 1990 WL 173310, Counsel Stack Legal Research, https://law.counselstack.com/opinion/augusta-news-co-v-news-america-publishing-inc-med-1990.