At&t Advertising, L.P. v. United States

CourtUnited States Court of Federal Claims
DecidedMarch 5, 2020
Docket16-272
StatusPublished

This text of At&t Advertising, L.P. v. United States (At&t Advertising, L.P. v. United States) is published on Counsel Stack Legal Research, covering United States Court of Federal Claims primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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At&t Advertising, L.P. v. United States, (uscfc 2020).

Opinion

In the United States Court of Federal Claims No. 16-272T Filed: March 5, 2020

AT&T ADVERTISING, L.P., Keywords: Tax; RCFC 56; YP ADVERTISING & PUBLISHING LLC, 26 U.S.C. § 6226; 26 U.S.C. Tax Matters Partner, § 199; I.R.C. § 1.199-3; Advertising Income; Complainant, Benefits and Burdens of Ownership; ADVO, Inc. v. v. Commissioner, 141 T.C. 298 UNITED STATES, (2013); Meredith Corp. v. United States, 405 F.Supp. Defendant. 3d 795 (S.D. Iowa 2019).

Dwight N. Mersereau, with whom were Robert L. Willmore, Teresa M. Abney, and Carina C. Federico, Crowell & Moring LLP, Washington, D.C., for Complainant.

Bart D. Jeffress, with whom were Karen E. Servidea, Katherine Powers, and David I. Pincus, United States Department of Justice, Tax Division, Court of Federal Claims Section, Washington, D.C., and Richard E. Zuckerman, Principal Deputy Assistant Attorney General, for Defendant.

OPINION AND ORDER

TAPP, Judge.

Before the Court in this partnership-level tax adjustment suit are the parties’ cross- motions for summary judgment. On February 26, 2016, Complainant, AT&T Advertising, L.P. (“AT&T”), YP Advertising & Publishing, LLC, Tax Matters Partner (collectively “the Partnership”), 1 filed its Complaint seeking readjustment of partnership items for tax years 2005– 2009, pursuant to Section 6226 of the Internal Revenue Code of 1986. (See Compl., ECF No. 1). Discovery closed on February 26, 2019. On June 28, 2019, Defendant, the United States, filed a Motion for Summary Judgment. (Def.’s Mot. for Summary Judgment, ECF No. 68). On July 1, 2019, the Partnership filed a Motion to Strike Defendant’s Motion for Summary Judgment (ECF No. 72), which was summarily denied on July 17, 2019, (ECF No. 75). On August 30, 2019, the Partnership filed its Response and Cross-Motion for Summary Judgment. (Complainant’s Resp. and Cross-Motion for Summary Judgment, (“Cross-Mot.”), ECF No. 78). On November 18, 2019, the United States filed its Reply and Response. (Def.’s Reply and Resp., (“Def.’s Reply”), ECF No. 90). On January 14, 2020, the Partnership filed its Reply. (Complainant’s Reply, ECF

1 The Complaint advises that “[s]ubsequent to the taxable years in issue, [AT&T Advertising, L.P.] merged with and into YP Advertising & Publishing LLC.” (Compl. at 1). No. 96). On February 20, 2020, the Court heard oral arguments on the cross-motions for summary judgment. This matter is now fully briefed and ripe for decision.

For the reasons set forth below, the Court DENIES the parties’ cross-motions for summary judgment.

I. Background

During tax years 2005 through 2009, the Partnership was in the business of publishing and distributing “Yellow Pages” telephone directories (“Yellow Pages” or the “Directories”), which are distributed to residents and businesses at no charge. (Cross-Mot. at 8; Compl. at 4). The Directories primarily contained advertisements that the Partnership sold to business customers. (Cross-Mot. at 8). In tax years 2005 to 2009, the Partnership claimed a tax deduction related to advertising revenue pursuant to 26 U.S.C. § 199 (repealed 2017). (Compl. at 7–11).

The process of publishing the Directories involved several steps: pre-press, press, and post-press. (See Cross-Mot. at 8–18). During the pre-press stage, the Partnership sold advertising space in the Directories. (Def.’s Mot. for Summary Judgment, Ex. B at 1718:12–1719:18 (Comfort Dep.), B1839 (pre-printing activities flow-chart)). 2 The Partnership would either develop advertisements for the clients or use client-provided advertisements. (C2241:20– 2244:15, 2247:5–2249:21, 2250:4–2255:33 (Taylor Dep.)). Once the advertisements were developed, the Partnership would use specialized software to design and create each page of the Directory as it would appear in the final product. (C2256:20–2257:22, 2258:23–2261:11, 2263:6–20 (Taylor Dep.); C2196:20–2197:15 (Comfort Dep.)). Ultimately, this resulted in the creation of an electronic file, typically a PDF file, which the Partnership submitted to contract printers for press and post-press services. 3 (C2108 (receipt of PDF file transmission); C2130; C2273:18–2274:13 (Skwara Dep.); C2301:15–2303:26 (Velasco Dep.); C2263:6–20; C2198:14– 22; C2344:17-2345:27 (Arnold Dep.)). The Partnership used a variety of different methods to transfer the files to the contract printers, including as files on CD-ROMs and Zip Disks, on film, 4 as well as over a dedicated network. (C2264:16–2265:12 (Taylor Dep.); C937–38 (Contract No. 484-A between the Partnership and R.R. Donnelly & Sons Co.), 1051–52; C1379–80 (Contract No. 0504 between the Partnership and R.R. Donnelly & Sons Co.); C2108; C2130).

The Partnership used two different contract printers for the press and post-press phases: R. R. Donnelley & Sons Co. (“RRD”), and Quebecor World Inc. (USA) (“QWI”) (collectively “the Printers”). (C2108; C2130; C2273:18–2274:13; C2301:15–2303:16; C2263:6–20; C2198:14–22; C2344:17–2345:17). The Partnership executed three contracts and amendments with RRD: (1) C282F (B0001–625); (2) 484-A (B0626–1040); and (3) 0504 (B1113–1404); and two contracts and amendments with QWI: (1) 455-A (B1453–1642); and (2) SAL (B1417–

2 Unless otherwise noted, citations to Defendant’s Appendix B in its opening brief will be in the form of “B[bates number or range].” Similarly, citations to Complainants’ Appendix C in its Cross-Motion for Summary Judgment will be in the form of “C[bates number or range].” 3 The precise content of these files is an area of significant dispute between the parties. 4 The Court uses “film” to refer generally to paper positives, film positives, and film negatives.

2 1452). The contracts with RRD stated that RRD would provide “Materials and Services” or “Printing Services.” (B0004; B0626; B1113). The contracts with QWI provided for “Production (printing, paper, bindery and packaging) of Advertising Tabs,” or “Materials and Services” associated with the “Printing of Subscriber Directories.” (B1417; B1453).

Pursuant to these contracts, the Printers created printing plates based on the files provided by the Partnership, mounted those plates on presses which transposed the content of those files onto paper, and bound the Directories into individual books. (C2273:18–2274:13, 2276:24– 2278:3 (Skwara Dep.); C2439:3–2442:4 (Steinbach Dep.)). The Printers were not permitted to alter any content in the Directories; if there was an error in any of the content, the Partnership corrected the error and provided the contract printers with a new file. (C2266:16–2267:25 (Taylor Dep.)). Under the contracts with RRD, the Partnership was required to provide both the electronic files and a hard copy that “should match information contained on the [electronic] file.” (B0717, 831, 1231).

Separately, the Partnership negotiated and executed paper supply contracts with numerous paper mills to supply the paper used in the Directories, which established, inter alia, the amount and price of the paper to be supplied, the specifications of the paper, and delivery locations. (C1895–1982; C1783–1894; C2213:14–2214:7 (Comfort Dep.); C2279:16–2281:10 (Skwara Dep.); C2364:17–2366:3 (Arnold Dep.)). Neither RRD nor QWI were parties to the paper supply contracts but the Partnership designated the Printers as authorized to place paper orders on behalf of the Partnership and to pay the invoices for such orders. (C1786; C1898; C2209:23–2210:21 (Comfort Dep.); C2279:16–2281:10 (Skwara Dep.)).

Under the printing contracts between the Partnership and RRD, title to the paper vested with the Partnership once the paper was delivered to a printer. (C1916; C1809).

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