Atkinson v. Orkin Exterminating Co., Inc.

604 S.E.2d 385, 361 S.C. 156, 2004 S.C. LEXIS 377
CourtSupreme Court of South Carolina
DecidedOctober 25, 2004
Docket25883
StatusPublished
Cited by17 cases

This text of 604 S.E.2d 385 (Atkinson v. Orkin Exterminating Co., Inc.) is published on Counsel Stack Legal Research, covering Supreme Court of South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Atkinson v. Orkin Exterminating Co., Inc., 604 S.E.2d 385, 361 S.C. 156, 2004 S.C. LEXIS 377 (S.C. 2004).

Opinion

Chief Justice TOAL.

This cross-appeal arises from an action brought by homeowners Bert and Stephanie Atkinson (Atkinsons) against Or-kin Exterminating Company (Orkin), seeking recovery for *160 structural damage to their home caused by termite infestation. In this appeal, Orkin seeks a remittitur of the punitive damages award, and the Atkinsons seek reversal of the trial court’s decision to offset their compensatory damages by the amount they received in a settlement from a third party. 1 After certifying this case from the court of appeals pursuant to Rule 204(b), SCACR, we reverse and remand the issue concerning the amount of punitive damages, with instructions, and reverse the trial court’s decision to offset compensatory damages.

Factual/Procedural Background

In the underlying action, the Atkinsons sued Orkin, among others, for breach of contract with a fraudulent act and negligence.

A. Breach of Contract with a Fraudulent Act

When the Atkinsons purchased their home in 1995, they discovered that the previous owners of the house had purchased and maintained a termite bond from Orkin since 1972. The documents comprising the termite bond included a LIFETIME TERMITE DAMAGE GUARANTEE, which provided up to $100,000 in recoverable repair costs for termite damage at a fixed, renewable rate of $28 per year (fixed-rate provision). The guarantee also included a provision that allowed customers to transfer the bond to any subsequent purchaser of the house (transferability provision). Orkin categorizes this version of the LIFETIME TERMITE DAMAGE GUARANTEE as a “pre-1975 contract” because it provided benefits and coverage not available to customers today. 2

Soon after the Atkinsons moved into their new home, they attempted to have the termite bond transferred to them as permitted by the transferability provision. But, when the Atkinsons contacted Earl Beck (Beck), then manager of Or- *161 kin’s Charleston office, seeking to have the bond transferred in their name, Beck refused. Instead, Beck offered the Atkinsons a new contract with less desirable terms. The Atkinsons rejected the offer, and Orkin canceled the termite bond in June 1996 for non-payment. At trial, Orkin admitted that it breached the contract when it refused to honor the transferability provision. 3

Because Orkin refused to transfer the contract, the Atkinsons obtained coverage from Terminix. In August 1996, after Orkin’s protection had expired and while Terminix’s bond was in force, the Atkinsons discovered termites and termite damage in the structure of their house. Terminix denied full coverage, asserting that most of the termite damage took place during the twenty-four years that Orkin’s coverage applied.

B. Negligence

Before the Atkinsons purchased the house, Orkin conducted a routine inspection and reported that the residence was free of termites and termite damage. Shortly after they moved into the house, the Atkinsons found living termites and termite damage in a windowsill. Further investigation revealed termite damage in the structure of the house.

To determine the extent of the termite damage, the Atkinsons hired Cam Lay of Clemson University’s Department of Pesticide Regulation (South Carolina’s regulatory agency for pest control businesses) to conduct an additional inspection of the house. Lay concluded that Orkin (1) failed to report termite damage, (2) violated state regulatory standards by failing to disclose powder-post-beetle damage and decay damage, and (3) failed to disclose crawl-space-moisture readings. At trial, Orkin admitted that it negligently failed to disclose prior termite damage to the house in its inspection report but denied the remaining allegations in Lay’s report.

*162 C. Orkin’s 1980 Initiative

In 1980, Orkin’s president wrote a memorandum outlining an initiative that directed branch managers to raise the renewal rates of all pre-1975 contracts in direct contradiction to the fixed-rate provision. The memo prescribed the manner in which managers were to deal with customers complaining about rate increases. It provided that if the customers mentioned a pamphlet that Orkin sent to some customers to promote the fixed-rate provision, the managers would ask the customers to read the fixed-rate language aloud, over the telephone. If the customers repeated the language verbatim, the manager would tell them that “a computer mistake was made” and that a corrected bill would be sent. But if the customers did not repeat the language verbatim, the customers were told that the rates were “eligible for increase” according to a “recent legal ruling.” At trial, over Orkin’s objection, the judge allowed the Atkinsons to submit this memo into evidence.

Four years after Orkin began its initiative to raise rates, the Federal Trade Commission (“FTC”) filed an administrative complaint alleging that Orkin’s unilateral renewal rate increase was an unfair trade practice. In addition, the administrative law judge ordered Orkin to reimburse those customers who paid increased rates pursuant to Orkin’s initiative. The Eleventh Circuit Court of Appeals affirmed the ALJ’s ruling. Orkin Exterminating Co., Inc. v. Federal Trade Comm’n, 849 F.2d 1354 (11th Cir.1988).

After Orkin was enjoined from raising rates on its pre-1975 contracts, Orkin decided to. change its advertising material as to the transferability provision as well. For many years, the renewal forms Orkin sent to customers contained the statement, “[i]f you sell your property this protection can be transferred to the new owner. An excellent selling point for you.” Orkin removed this language from its renewal forms after the FTC ruling.

At trial, Orkin’s president admitted that the FTC ruling caused Orkin to lose money and that the company had conducted “some economic analysis” to determine its projected losses. During discovery, Orkin did not disclose any findings *163 from that analysis. 4 In an attempt to show that Orkin had a financial incentive to breach the transferability provision in its pre-1975 contracts, the Atkinsons retained Dr. Perry Wood-side (Woodside), an economist and business professor at the College of Charleston, to project (1) Orkin’s current and potential losses for honoring the fixed-rate provision; and (2) Orkin’s current and projected gain if Orkin dishonored the transferability provision. The Atkinsons offered Woodside’s projections to show that Orkin’s gain from breaching the transferability provision would mitigate Orkin’s losses due to the FTC ruling. Over Orkin’s objection, the trial judge allowed Woodside to testify that Orkin could have sustained “staggering” losses amounting to $53,872,894 as a result of the FTC ruling. In addition, Woodside testified that Orkin could realize a gain of $42,352,548 if it dishonored the transferability provision.

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Bluebook (online)
604 S.E.2d 385, 361 S.C. 156, 2004 S.C. LEXIS 377, Counsel Stack Legal Research, https://law.counselstack.com/opinion/atkinson-v-orkin-exterminating-co-inc-sc-2004.