Ashegian v. Beirne CA2/4

CourtCalifornia Court of Appeal
DecidedNovember 19, 2014
DocketB254020
StatusUnpublished

This text of Ashegian v. Beirne CA2/4 (Ashegian v. Beirne CA2/4) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ashegian v. Beirne CA2/4, (Cal. Ct. App. 2014).

Opinion

Filed 11/19/14 Ashegian v. Beirne CA2/4 NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION FOUR

MARC ASHEGIAN, B254020

Plaintiff and Appellant, (Los Angeles County Super. Ct. No. BC480403) v.

JAMES G. BEIRNE et al.,

Defendants and Respondents.

APPEAL from a judgment of the Superior Court of Los Angeles County, Kevin C. Brazile, Judge. Reversed in part and affirmed in part. The Luti Law Firm and Anthony Luti for Plaintiff and Appellant. Stocker & Lancaster and Michael J. Lancaster for Defendants and Respondents. INTRODUCTION Plaintiff and appellant Marc Ashegian appeals from a post-judgment order granting a motion for attorney fees under the private attorney general doctrine (Bus. & Prof. Code, § 6158.4, subd. (i); Civ. Proc. Code, § 1021.5) brought by defendants and respondents James G. Beirne, the Law Offices of James G. Beirne, Paul Mendoza Allen and the Law Offices of Paul M. Allen (respondents). Ashegian also appeals from the denial of his motion to tax costs and from the denial of his motion for sanctions under Code of Civil Procedure section 128.7 (section 128.7) directed at respondents’ motion for attorney fees. The operative complaint by Ashegian alleged a cause of action against respondents under Business and Professions Code section 6158.4 (section 6158.4), based on Internet advertising by respondents that allegedly violated State Bar Act regulations (Bus. & Prof. Code, §§ 6158, 6158.1, and 6158.3) governing the content of electronic media advertising for legal services. The trial court sustained a general demurrer to the complaint, and we affirmed the judgment in an unpublished decision (Ashegian v. Beirne, June 20, 2013, B245028 [nonpub. opn] (Ashegian I)), on the ground that the complaint failed to allege that, before filing his civil suit against respondents, Ashegian satisfied the procedural requirement of submitting a complaint to the California State Bar regarding the allegedly unlawful advertisements. In granting respondents’ post-judgment motion for attorney fees, the trial court found that this court’s decision enforcing the State Bar screening process for legal advertising complaints served an important public interest: avoiding frivolous lawsuits that burden attorneys’ First Amendment rights to advertise. We conclude that the trial court erred in finding that respondents’ defense of this case satisfied the requirements of the private attorney general doctrine. We therefore reverse the award of attorney fees to respondents. 2 We affirm the denial of Ashegian’s motion for sanctions under section 128.7 as well as the denial of his motion to tax costs.

FACTUAL AND PROCEDURAL BACKGROUND1 The Complaints Ashegian brought a “civil enforcement action” against respondents pursuant to section 6158.4, subdivision (e), alleging that they were engaging in online advertising that was false, misleading, and deceptive, in violation of the State Bar Act, which, in part, regulates advertising for legal services. In particular, the initial complaint alleged that respondent Allen, an attorney, maintained a “banner ad” on the website associated with the newspaper Balita that is distributed to the Filipino- American community in Los Angeles County. According to the complaint, when an Internet user clicked on the banner ad, he or she was directed to respondent Beirne’s web page instead, which Ashegian alleged constituted a deceptive act. The complaint further alleged that Beirne’s web page featured a video of an unidentified woman making false, misleading or deceptive statements of support for the Beirne law office. Ashegian amended his complaint to state that following service of the original complaint on respondents, Internet users who clicked on the banner ad for Allen were no longer routed to Beirne’s web page. Instead, users were directed to Allen’s single-page website, which stated, “We are a federally designated debt relief agency,” language which Ashegian alleged did not satisfy the requirements set forth in 11 United States Code section 528, subdivisions (a)(3) and (4), (b)(1). The amended complaint further alleged that a blog posting by Allen falsely stated

1 Many of the background facts stated herein are borrowed from the Ashegian 1 decision.

3 that Allen’s firm had been handling bankruptcy cases for over a decade, when in fact Allen was a new lawyer in his mid-twenties. Ashegian alleged that the Internet advertising violated sections 6158 (barring electronic advertising that, taken as a whole, is false, misleading, or deceptive), 6158.1 (creating a rebuttable presumption that certain types of messages are false, misleading, or deceptive), and 6158.3 (requiring that particular disclosures be included if an electronic advertisement portrays a result in a particular case). Ashegian sought multiple $5,000 fines against individual respondents for numerous broadcasts allegedly violating the State Bar Act, for a total of $115,000 in fines pursuant to section 6158.4, subdivision (e), as well as attorney fees.

Respondents’ Demurrer and Trial Court’s Ruling Respondents demurred to the amended complaint, arguing in part that the complaint failed to allege compliance with the mandatory State Bar administrative review process set forth in section 6158.4, subdivision (a), a prerequisite for filing a civil enforcement action under subdivision (e).2 In response, Ashegian argued

2 Section 6158.4 provides in relevant part that “(a) Any person claiming a violation of Section 6158, 6158.1, or 6158.3 may file a complaint with the State Bar that states the name of the advertiser, a description of the advertisement claimed to violate these sections, and that specifically identifies the alleged violation. A copy of the complaint shall be served simultaneously upon the advertiser. The advertiser shall have nine days from the date of service of the complaint to voluntarily withdraw from broadcast the advertisement that is the subject of the complaint. If the advertiser elects to withdraw the advertisement, the advertiser shall notify the State Bar of that fact, and no further action may be taken by the complainant. The advertiser shall provide a copy of the complained of advertisement to the State Bar for review within seven days of service of the complaint. Within 21 days of the delivery of the complained of advertisement, the State Bar shall determine whether substantial evidence of a violation of these sections exists. The review shall be conducted by a State Bar attorney who has expertise in the area of lawyer advertising. 4 “(b)(1) Upon a State Bar determination that substantial evidence of a violation exists, if the member or certified lawyer referral service withdraws that advertisement from broadcast within 72 hours, no further action may be taken by the complainant. “(2) Upon a State Bar determination that substantial evidence of a violation exists, if the member or certified lawyer referral service fails to withdraw the advertisement within 72 hours, a civil enforcement action brought pursuant to subdivision (e) may be commenced within one year of the State Bar decision.

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Ashegian v. Beirne CA2/4, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ashegian-v-beirne-ca24-calctapp-2014.