ASAP Cruises, Inc. v. Wisconsin Department of Revenue

CourtCourt of Appeals of Wisconsin
DecidedJune 3, 2025
Docket2023AP001251
StatusUnpublished

This text of ASAP Cruises, Inc. v. Wisconsin Department of Revenue (ASAP Cruises, Inc. v. Wisconsin Department of Revenue) is published on Counsel Stack Legal Research, covering Court of Appeals of Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ASAP Cruises, Inc. v. Wisconsin Department of Revenue, (Wis. Ct. App. 2025).

Opinion

COURT OF APPEALS DECISION NOTICE DATED AND FILED This opinion is subject to further editing. If published, the official version will appear in the bound volume of the Official Reports. June 3, 2025 A party may file with the Supreme Court a Samuel A. Christensen petition to review an adverse decision by the Clerk of Court of Appeals Court of Appeals. See WIS. STAT. § 808.10 and RULE 809.62.

Appeal No. 2023AP1251 Cir. Ct. No. 2022CV1975

STATE OF WISCONSIN IN COURT OF APPEALS DISTRICT I

ASAP CRUISES, INC.,

PETITIONER-RESPONDENT-CROSS-APPELLANT,

V.

WISCONSIN DEPARTMENT OF REVENUE,

RESPONDENT-APPELLANT-CROSS-RESPONDENT.

APPEAL and CROSS-APPEAL from an order of the circuit court for Dane County: STEPHEN E. EHLKE, Judge. Reversed and cause remanded with directions.

Before Donald, P.J., Geenen, and Colón, JJ.

Per curiam opinions may not be cited in any court of this state as precedent

or authority, except for the limited purposes specified in WIS. STAT. RULE 809.23(3). No. 2023AP1251

¶1 PER CURIAM. The Wisconsin Department of Revenue (DOR) appeals and ASAP Cruises, Inc. (ASAP) cross-appeals from an order of the circuit court remanding a decision of the Tax Appeals Commission (Commission) in which the Commission found ASAP subject to Wisconsin’s corporate income and franchise tax, see WIS. STAT. § 71.23 (2023-24).1 On appeal, the parties argue about whether the Commission properly considered an affidavit submitted by ASAP’s co-owner and vice president, and they further argue about whether ASAP is exempt from the corporate income and franchise tax as a result of the operation of Public Law 86-272, see 15 U.S.C. § 381(a).

¶2 For the reasons set forth below, we conclude that, even considering the affidavit submitted by ASAP’s co-owner and vice president, the Commission was ultimately correct in finding that ASAP falls outside the protection of Public Law 86-272 and, therefore, is subject to Wisconsin’s corporate income and franchise tax. Thus, we reverse the circuit court’s order remanding this matter to the Commission for consideration of the affidavit of ASAP’s co-owner and vice president, and we remand with directions to enter an order consistent with this opinion.

BACKGROUND

¶3 The following is taken from a set of facts to which the parties stipulated: ASAP is a Florida corporation with its headquarters and principal place of business in Jacksonville, Florida.2 During the relevant time period (January 1,

1 All references to the Wisconsin Statutes are to the 2023-24 version. 2 Records from the State of Florida indicate that ASAP is licensed as a full-service travel agent, doing business as Cruises & Tours Unlimited and Outsideagents.com.

2 No. 2023AP1251

2012, to December 31, 2017), ASAP had at least 100 “Independent Travel Consultant Agreements” with travel agents in Wisconsin.3 ASAP prepared the agreements and made them available to travel agents across the United States through its website, outsideagents.com. To enter into the agreement with ASAP, travel agents downloaded and completed the agreements and then returned them to ASAP in Florida for approval. Once approved by ASAP, the travel agents gained access to ASAP’s website for selling cruises, tours, and vacation packages. As the agreements provided, travel agents “perform[ed] the following work: Sales of cruises, tours or vacation packages, including ancillary, related products, such as hotels, air arrangements, etc., as provided by vendors designated by [ASAP] (the ‘Travel Services’).” The agreements also required travel agents to identify themselves as outside agents of ASAP. On average, ASAP received 15% of all sales of travel services sold by the travel agents as income, and the travel agents received the remaining 85% of the sale as commissions. ASAP paid the travel agents their commissions on a monthly basis. ASAP did not withhold any taxes, and instead, ASAP treated the travel agents as independent contractors and issued 1099 tax forms for travel agents to report their own income.

¶4 In December 2018, DOR issued estimated assessments against ASAP for January 1, 2012, to December 31, 2017. ASAP filed a petition for redetermination, and DOR denied ASAP’s petition. ASAP petitioned the Commission for review, and both parties moved for summary judgment before the Commission.

3 We note that the record contains a sample of six of the agreements that ASAP had with the travel agents.

3 No. 2023AP1251

¶5 ASAP argued that it was not subject to taxation in Wisconsin by operation of a federal law that shields business from state tax known as Public Law 86-272. In support of its argument and in addition to the stipulated facts noted above, ASAP submitted an affidavit from Chad Burt, ASAP’s co-owner and vice president. In his affidavit, Burt averred that ASAP was “a multivendor aggregator” that provided travel agents with “one-stop access to third party travel vendors for purposes of booking travel packages.” ASAP further allowed travel agents to “gain access to special pricing of certain travel packages and consumer benefits” that were “not generally available” and provided access to online business management and marketing tools and online technical support. ASAP recruited travel agents primarily using “email blasts” through an independent third-party service, but ASAP also marketed itself through “pay-by-click” advertising, online webinars, and speaking engagements. Burt states that, at no time, did ASAP specifically target marketing efforts at travel agents located in Wisconsin.

¶6 Burt averred that ASAP “signed up” travel agents through an “application process,” and he described the process as follows. Travel agents accessed the application on ASAP’s website and completed and returned the application to ASAP by fax or email. Once the application was received, ASAP reviewed the application, and if the application was accepted and approved, ASAP sent an email confirmation to the travel agent finalizing the agreement. For a monthly membership fee, travel agents then had access to ASAP’s “online platform.” For an additional fee, ASAP also offered Errors & Omissions Insurance to its travel agents. ASAP additionally provided “online business management tools” to help the travel agents “grow their businesses.”

4 No. 2023AP1251

¶7 The Commission disagreed that Public Law 86-272 protected ASAP, and it found (1) ASAP sold travel services and (2) travel services are not tangible personal property within the meaning of the law. In regards to Burt’s affidavit, the Commission stated that “none of the documentary evidence … supports this assertion” and Burt’s affidavit was “utterly lacking in credibility.” Rather, the Commission relied on the language of the agreements that ASAP had with the travel agents, and found that the agreements “referred to the sale of travel services” and “[n]one of the six [agreements] reference software, software licensing, or the sale of tangible personal property.” The Commission further found that ASAP had a sufficient nexus with Wisconsin to tax ASAP because ASAP had “more than 100” agreements with travel agents located and doing business in Wisconsin.4 See WIS. STAT. § 71.22(1r). Thus, the Commission found that ASAP was subject to taxation. See WIS. STAT. § 71.23.

¶8 ASAP petitioned the circuit court for review, and ASAP specifically alleged that the Commission improperly disregarded Burt’s affidavit in granting summary judgment and also improperly found that ASAP was not eligible for protection from taxation under Public Law 86-272. The circuit court agreed with ASAP that the Commission failed to properly consider Burt’s affidavit and remanded the case to the Commission for consideration of the affidavit.

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Bluebook (online)
ASAP Cruises, Inc. v. Wisconsin Department of Revenue, Counsel Stack Legal Research, https://law.counselstack.com/opinion/asap-cruises-inc-v-wisconsin-department-of-revenue-wisctapp-2025.