Arpaia v. Anheuser-Busch Companies, Inc.

55 F. Supp. 2d 151, 1999 U.S. Dist. LEXIS 7080, 1999 WL 304514
CourtDistrict Court, W.D. New York
DecidedMarch 25, 1999
Docket6:98-cv-06007
StatusPublished
Cited by3 cases

This text of 55 F. Supp. 2d 151 (Arpaia v. Anheuser-Busch Companies, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Arpaia v. Anheuser-Busch Companies, Inc., 55 F. Supp. 2d 151, 1999 U.S. Dist. LEXIS 7080, 1999 WL 304514 (W.D.N.Y. 1999).

Opinion

DECISION AND ORDER

SIRAGUSA, District Judge.

This is an action for copyright infringement, in which the plaintiff alleges that the defendants infringed scripts he wrote for Budweiser Beer television advertisements involving a character called the “Bud Frog.” Now before the Court is the defendants’ motion [# 16] for summary judgment. For the reasons that follow, this motion is granted.

BACKGROUND

In 1990, the plaintiff wrote seven scripts intended as television advertisements for Budweiser Beer. Each of these advertisements contain a character referred to as “the Bud Frog.” In one of these scripts, the Bud Frog makes a “BUD BUD” sound:

We hear a FROG going “RRIBBET RRIBBETT ...” The woman looks over to where the sound is coming from. Sitting there is a frog.... The girl bends over to kiss the frog. As soon as she is about to kiss the frog, another frog, THE BUD FROG, jumps into the scene. THE BUD FROG is wearing a tuxedo shirt and a black tuxedo coat. He is wearing neon green mirrored sunglasses. THE BUD FROG is making a “BUD BUD” sound.

In the other six scripts, the Bud Frog is silent. In six of the scripts, the Bud Frog is wearing neon green mirrored sunglasses. In addition to the aforementioned tuxedo shirt and coat, the Bud Frog appears in some of the scripts wearing a captain’s hat, a pink bathing suit, a hot pink tank top with neon green boxer shorts, a pharaoh’s costume and a yellow construction hard hat. The seven scripts are summarized, in relevant part, below:

1) The Bud Frog makes the “BUD BUD” sound. A human female actress then kisses the Bud Frog, who turns into a can of Budweiser beer. The woman then exits with the can of beer, while the Bud Frog is “standing upright leaning on a tree with his legs crossed. He has a big smile on his face. He nods his head in approval.”
2) Two men who are stranded on a deserted island send a message in bottle, asking for help. In response to this message, the Bud Frog arrives on the deserted island on an inner tube filled with cans and bottles of Budweiser beer. “The BUD FROG is sitting at the head of the inner tube. He is wearing a captain’s hat along with his neon green mirrored sunglasses.”
3) An astronaut is floating in space, attached to his spaceship by a safety cord, when a can of Budweiser beer floats by. Unable to reach the can of beer, the astronaut disconnects his safety cord *154 and grabs the beer, then floats away from his spaceship. “The BUD FROG is seen laying on a towel on the moon. He is wearing a pink bathing suit and his neon green mirrored sunglasses.”
4) A man and a woman are sitting together outdoors on a blanket at night, watching the sky. The woman suggests that the man make a wish on a shooting star, which he does. In response to the man’s wish, the woman then magically turns into a six-pack of Budweiser beer. “The BUD FROG is riding the shooting star like it is a horse. He is wearing a hot pink tank top with neon green boxer shorts. He looks down towards the beach, smiles and nods his head in approval.”
5) Two men who are lost are wandering through the desert, with only a single can of Budweiser beer. The two agree to share the beer, but one of the men wishes that they had “just one more” can of beer. The men then magically find themselves “sitting on thrones in the middle of a beautiful oasis,” when a beautiful woman approaches the two and serves them each a can of Budweiser. “Sitting down leaning at the foot of the throne is the BUD FROG. He is dressed in a pharaoh’s costume. He is wearing his neon green mirrored sunglasses. He has a big smile on his face.”
6) An architect’s blueprint of a house comes to life. After the architect draws an attractive woman into the blueprint, she offers him a bottle of Budweiser beer. The architect then draws himself into the blueprint. “A gust of wind blows the blueprint out the window. CAMERA PANS LEFT. We see the BUD FROG standing behind a large fan. He is wearing a yellow construction hard hat. He is wearing his neon green mirrored sunglasses.”
7) A man who is attending a meeting becomes bored and begins paging through a magazine, when he sees a picture of three women sunning themselves beside a swimming pool. The women in the picture then beckon to the man, and offer him a can of Budweiser. The man is then magically transported into the scene in the photograph. “CAMERA CLOSES IN on the cover [of the magazine]. On the cover of the magazine is the BUD FROG. He has on his neon green mirrored sunglasses. He has a big smile on his face.”

The plaintiff submitted these scripts, unsolicited, to Anheuser-Busch (“A-B”) in or about June of 1990.

At that time, A-B had a policy with respect to such unsolicited submissions. The submissions were to be forwarded to A-B’s legal department, which would then return the submissions to their senders, along with a non-confidentiality agreement, which the senders were directed to sign and then return to A-B along with their submissions. At the same time, AB’s legal department would identify the particular A-B Brand Manager to whom the sender was to resubmit his or her submission. In order to identify such a particular Brand Manager, the legal department staff member would have to review the submission to determine its subject matter. Once the sender completed the non-confidentiality agreement and sent it and the submission back to the particular Brand Manager at A-B, the Brand Manager would respond to the sender with a letter. It was A-B’s policy that once the particular Brand Manager responded to the sender, he was to send the submission, the non-confidentiality agreement, and a copy of his letter to A-B’s legal department. Once these materials were returned to A-B’s legal department, it was A-B’s policy that only the legal department staff were to have access to them. Under this policy, advertising agencies working for A-B would have no direct access to unsolicited submissions. However, these agencies did work on various advertising projects with A-B employees who had access to such submissions before they were sent on to A-B’s legal department.

*155 When the plaintiff sent his scripts to AB in June of 1990, he addressed the package containing his scripts to Mr. Robert Lachky, who was then the Senior Brand Manager for Bud Light. The plaintiff was then sent a non-confidentiality agreement, which he executed and returned to A-B. The non-confidentiality agreement provided, in pertinent part, that the plaintiff released “Anheuser-Busch from any and all liability as may arise by reason of its use of all or any portion [of the plaintiffs submission] except such liability as may arise by reason of valid patents now or hereafter issued or valid trademark or copyright registrations which [the plaintiff] now or hereafter may own.” By letter dated July 12, 1990, Lachky wrote to the plaintiff and informed him that A-B had chosen not to pursue his idea “for a Bud Light commercial.” 1 Lachky testified at his deposition that he never reviewed the unsolicited submissions that were sent to his office. Further, he stated that he had no recollection of ever having seen the plaintiffs scripts prior to the commencement of this lawsuit.

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Bluebook (online)
55 F. Supp. 2d 151, 1999 U.S. Dist. LEXIS 7080, 1999 WL 304514, Counsel Stack Legal Research, https://law.counselstack.com/opinion/arpaia-v-anheuser-busch-companies-inc-nywd-1999.