Armslist LLC v. Facebook, Inc.

2025 Pa. Super. 78, 335 A.3d 1
Superior Court of Pennsylvania·Decided April 3, 2025·No. 1307 WDA 2023·Published·Cited by 1 cases

Opinion

J-A22017-24 2025 PA Super 78

ARMSLIST LLC; TORQUELIST LLC; : IN THE SUPERIOR COURT OF JONATHAN GIBBON; AND N. : PENNSYLVANIA ANDREW VARNEY, III :

:

Appellants :

:

:

v. :

: No. 1307 WDA 2023

:

FACEBOOK, INC. AND INSTAGRAM, : LLC. :

Appeal from the Order Entered October 6, 2023 In the Court of Common Pleas of Westmoreland County Civil Division at No(s): 3063 of 2021

BEFORE: MURRAY, J., McLAUGHLIN, J., and KING, J. OPINION BY McLAUGHLIN, J.: FILED: APRIL 3, 2025 Appellants here – Armslist LLC (“Armslist”), Torquelist LLC (“Torquelist”), Jonathan Gibbon, and N. Andrew Varney, III – sued Appellees, Facebook, Inc. (“Facebook”) and Instagram, LLC (“Instagram”), claiming that Appellees’ removal of their social media accounts violated their rights to free speech under Article I, Section 7 of the Pennsylvania Constitution. They sought declaratory and injunctive relief. Finding no state action, the trial court sustained Appellees’ demurrer to the suit and dismissed Appellants’ claims with prejudice.

On appeal, Appellants argue that the dismissal was erroneous because they alleged that Appellees’ actions were spurred by pressure from members of the United States Congress, such that Appellees’ acts constituted acts of

the Commonwealth of Pennsylvania. We conclude that Appellants’ assertions are insufficient to allege action of Pennsylvania’s government. We also reject Appellants’ reliance on a “public forum” theory. We therefore affirm.

We have distilled the following statement of facts from the allegations of Appellants’ Second Amended and Supplemental Complaint (“Complaint”), filed December 2, 2021. Because we are reviewing an order sustaining a demurrer, we treat the Complaint’s factual allegations as true for purposes of this appeal. d’Happart v. First Commonwealth Bank, 282 A.3d 704, 712 (Pa.Super. 2022).

Armslist operates Armslist.com, an online platform “that allows third parties to communicate regarding buying, selling, and trading firearms and related accessories.” Complaint at ¶ 23. Armslist does not buy, sell, or trade firearms itself, but “allows platform users to post their own advertisements” for such transactions. Id. at ¶ 25. Torquelist operates Torquelist.com, an online platform “that allows third parties to communicate regarding buying, selling, and trading cars, trucks, and automotive parts and accessories.” Id. at ¶ 65. Both companies are solely owned by Gibbon, who is the Chief Executive Officer of both, and both Armslist and Torquelist have their principal place of business in Pennsylvania. Varney is a contractor for Armslist. Id. at ¶¶ 1-4.

Facebook is a corporation that owns a “social media platform that allows users to share comments, photos, videos, weblinks and other information with other Facebook users who have chosen to receive such posts[.]” Id. at ¶ 34.

Instagram is a limited liability company that owns another social media platform and is a wholly owned subsidiary of Facebook. Id. at ¶¶ 6, 46, 100. Both companies were incorporated/formed in Delaware and have their principal place of business in California. Id. at ¶¶ 5-6. Facebook has a service address in Pennsylvania. Id. at ¶ 5.

Gibbon, Varney, and Armslist used Appellees’ platforms to post political commentary supporting gun rights. Id. at ¶¶ 58-62, 109-13. Torquelist posted on Appellees’ platforms about automotive regulation. Id. at ¶¶ 67-68, 118- 19. In 2020, Appellees deleted Gibbon’s, Varney’s, and Armslist’s Facebook and Instagram accounts, and Facebook implemented a policy preventing users from sending “armslist.com” in private messages. Id. at ¶¶ 69-73, 120-27. Facebook removed Torquelist’s business page in 2020, and Instagram’s algorithm has allegedly limited its visibility. Id. at ¶¶ 96, 151.

Appellees allegedly took these actions in response to pressure by the media and government officials. Id. at ¶¶ 83-85, 137-38, 152. Armslist had come onto national radar due to high-profile suits against it in 2014 and 2018, in which some members of Congress filed an amicus curiae brief. Id. at ¶¶ 76, 78, 130, 132.

In July 2016,1 Senator Edward Markey sent a letter to Mark Zuckerberg, the Chief Executive Officer and founder of Facebook, urging Appellees to “prohibit postings for firearms sales.” The letter stated,

I remain deeply concerned that gun sales on Facebook and Instagram — or sales posted online but negotiated and concluded offline — may circumvent or violate state and federal laws, resulting in numerous unlawful sales of handguns, assault weapons, and other firearms. We want all communities, whether online or offline, to be safe for their members. I continue to urge Facebook and Instagram to adopt safe business practices and prohibit postings for firearms sales.

Id. at ¶¶ 86, 139 (emphasis omitted).

Other members of Congress also expressed concern and spoke of potential federal regulation. The late Senator Dianne Feinstein “criticized [Appellees] for failing to censor posts and [] threatened more robust federal regulation of Facebook if it fails to provide the censorship that she deems appropriate.” Id. at ¶¶ 92, 145. The Complaint states that Senator Feinstein sat “in a position to regulate [Appellees] and [their] own access to immunity under Section 230 of the Communications Decency Act.”2 Id. at ¶¶ 92, 145. Senator Sheldon Whitehouse “has stated that he wants to know ‘how [Facebook] plan[s] to prevent bad actors from using ads to secretly spread misinformation.’” Id. at ¶¶ 93, 146.

1 The Complaint gives the date as November 2013, but provides an internet link to the letter giving a July 2016 date. Complaint at ¶¶ 86, 139. 2 See 47 U.S.C. § 230.

In February 2020, shortly after Appellees began acting on Appellants’

accounts, 13 U.S. Senators sent a letter to Zuckerberg, stating, “[I]t is not enough to simply ban [direct gun] sales. Effective monitoring, including the suspension of accounts in violation of these policies, is essential.” Id. at ¶ 86. The senators asked Zuckerberg to identify the measures Facebook had “in place to ensure that if it permanently suspends a private group for violating the gun sale policy, users from that group cannot create another private group under a different name[.]” Id. They also inquired about the “proactive measures” Facebook was “taking to ensure that users in private groups are not able to skirt Facebook’s ban on gun sales, including referring potential buyers to apps such as WhatsApp, Snapchat, Wickr, or any alternative communication platform[.]” Id.

The following year, in March 2021, 23 members of Congress sent a letter to Zuckerburg demanding that Facebook “immediately examine its advertising practices and make substantive changes to its policies to avoid future instances of [firearm] ad placements and targeting that promote violence.” Id. at ¶¶ 87, 140.

Approximately six months later, in August 2021, Senator Feinstein, along with Senator Whitehouse and Senator Richard Blumenthal, “issued a press statement announcing legislation specifically directed at Armslist” that would ensure that Armslist would no longer enjoy blanket immunity under the federal Communications Decency Act. Id. at ¶¶ 88-89, 141-42.

In sum, according to Appellants, Appellees’ actions were “politically motivated” and “aimed at quelling criticism of, and potential action against, [Appellees] by government actors, as well as by certain media and advocacy groups.” Id. at ¶¶ 188, 203.

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Armslist LLC v. Facebook, Inc., 2025 Pa. Super. 78, 335 A.3d 1 (Pa. Ct. App. 2025).

2025 Pa. Super. 78 (Armslist LLC v. Facebook, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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