Arlotta, Andrew J. v. Bradley Center

CourtCourt of Appeals for the Seventh Circuit
DecidedNovember 18, 2003
Docket03-1584
StatusPublished

This text of Arlotta, Andrew J. v. Bradley Center (Arlotta, Andrew J. v. Bradley Center) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Arlotta, Andrew J. v. Bradley Center, (7th Cir. 2003).

Opinion

In the United States Court of Appeals For the Seventh Circuit ____________

No. 03-1584 ANDREW J. ARLOTTA, Plaintiff-Appellant, v.

BRADLEY CENTER and the CITY OF MILWAUKEE, Defendants-Appellees. ____________ Appeal from the United States District Court for the Eastern District of Wisconsin. No. 01-C-407—J.P. Stadtmueller, Judge. ____________ ARGUED SEPTEMBER 3, 2003—NOVEMBER 18, 2003 ____________

Before POSNER, KANNE, and EVANS, Circuit Judges. EVANS, Circuit Judge. Selling something, or at least trying to sell something, for more than you paid for it is as American as apple pie. Yet in some instances, and this case concerns one of them, adhering to that seemingly simple proposition can get one in hot water. Our case today is about “ticket scalping,” a practice we will discuss in broad terms before turning to the specifics of the case, which involves an appeal from a grant of summary judgment dismissing a § 1983 civil suit brought by Andrew Arlotta following his arrest for allegedly violating Milwaukee’s “ticket scalping” ordinance. 2 No. 03-1584

Ticket scalping is generally understood to be the reselling of tickets to popular entertainment or sporting events at “greatly above the stated rates.” Webster’s Third New International Dictionary of the English Language Un- abridged 2024 (P. Gove ed. 1976). When one thinks of “scalpers,” we naturally think of someone selling tickets to sporting events, the theater, or a concert, but they have also been known, for example, to sell tickets to the White House tour, even though those tickets are otherwise free. Ellen Gamerman, “Rangers are Cracking Down on White House Ticket Scalping,” The Buffalo News, Sept. 14, 1997. Just as the product being sold is diverse, so are the scalpers themselves. The popular caricature of a scalper is someone outside a ballpark who asks if you “need two.” This is only a small percentage of the sellers who profit off the resale of tickets, however. In 1999, New York Attorney General Eliot Spitzer published a report on ticket selling practices, “Why Can’t I Get Tickets? Report on Ticket Distribution Practices,” May 27, 1999. Attorney General Spitzer’s report concluded that “Street scalpers are . . . the smallest part of the immense ticket resale industry.” Id. See also, Editorial, “Broadway Robbery,” New York Times, March 25, 1995 (“Scalping is no longer merely the province of individuals who . . . sell [tickets] for a huge profit on the sidewalk” but also of “[t]icket wholesalers [who] buy up huge blocks of tickets and resell them . . . .”).1 Once a scalper gets ahold of a batch of tickets, he offers to resell them at prices that are substantially, and sometimes exorbitantly, higher than their face value. Since those wishing to attend an event are no longer able to obtain tickets from the original source, they are compelled to

1 New York state law is interesting in that it permits ticket scalping as long as the scalper’s selling price doesn’t exceed either $5 or 10 percent of the face value of the ticket. No. 03-1584 3

either pay the scalper his price or forego attendance. The event’s popularity is the only ceiling on the price a scalper can charge. In one sense, this is the perfect “free” market—supply and demand leads to the optimal price for a commodity. It could be argued that no one has a “right” to attend a sporting event or concert, and those who can’t afford to attend, or choose not to pay a scalper’s price to buy a ticket, should not be heard to complain. Neither the original seller nor the final buyer, moreover, is harmed. As the California Su- preme Court explained in invalidating an anti-scalping law almost 100 years ago: The sale of a theater ticket at an advance upon the original purchase price, or the business of reselling such tickets at a profit, is no more immoral, or injurious to public welfare or convenience, than is the sale of any ordinary article of merchandise at a profit. It does not injure the proprietor of the theater; he must necessarily have parted with the ticket at his own price and upon his own terms before such resale can be made. It does not injure the second buyer; he must have had the same opportunity as the first buyer to purchase a similar ticket, and no greater right thereto, and having ne- glected that opportunity, or being unwilling to undergo the necessary inconvenience, and willing to pay a higher price than forego the privilege which the other by his greater diligence and effort had obtained, the transaction is just so far as he is concerned. Ex parte Quarg, 149 Cal. 79, 84 P. 766, 767 (1906). We have expressed a similar notion: Ticket scalpers, like arbitrageurs in stock markets and dealers in gems, move assets in scarce supply toward those willing to pay the most for them. If promoters of an opera or rock concert underestimate the demand for 4 No. 03-1584

the tickets and set prices too low, the initial buyers make a profit, while scalpers receive compensation for the service of moving the tickets from those who first acquire them to those who value them more highly. Promoters lose nothing from scalping in such cases, and everyone else may gain. United States v. Mount, 966 F.2d 262, 263 (7th Cir. 1992). There is an opposing view, however. Scalpers are viewed not as operators in a perfect free market, but rather as manipulators of that market. As one author wrote: The scalper manipulates price. Through the tactic of removing a supply of tickets from the original intended marketplace, the scalper has deprived consumers of the ability to purchase at the established market price. Having eliminated the original market, the scalper is now freed of previously existing restraints and has empowered himself to set new, substantially higher, prices. Thomas A. Diamond, “Ticket Scalping: A New Look At An Old Problem,” 37 U. Miami L. Rev. 71, 79 (1982). If this view is accepted, entertainers and regulators have an in- terest in enforcing anti-scalping laws, not to distort the market, but to protect it. In this way, anti-scalping laws are more akin to laws proscribing unfair trade practices. Id. at 80-81. Whatever one’s view on where scalping fits in the econ- omy—as legitimate participant or illegitimate manipu- lator—there is a reason why local governments often wish to enforce laws curtailing where the practice can take place—they perceive that the presence of scalpers surround- ing the site of an event is an annoyance and can be, in some instances, even dangerous. Scalpers obviously need to approach potential customers. This adds to the congestion around a stadium or arena. As a California court recog- nized, “Persons with tickets for sale may be expected to No. 03-1584 5

intrude themselves along the most heavily traveled path- ways, audibly or visually demanding the attention of the tens of thousands who approach the [stadium] within a short period of time.” People v. Shepherd, 141 Cal. Rptr. 379 (1977), cert. denied, 436 U.S. 917 (1978). With that background, we return to the instant appeal. In February 2001, the Milwaukee Bucks were in the middle of a season that would end one missed basket—by Glenn “Big Dog” Robinson—away from a trip to the NBA finals. After several years of mediocrity, the team had two all-stars (Robinson and Ray Allen) and was in first place in its division. A local newspaper headline, over a story by Dale Hoffman, a respected sports columnist not known for hyping the home team, epitomized the atmosphere of ex- citement that existed in Milwaukee: “Hot Bucks Making Sweet Music.” See Milwaukee Journal Sentinel, Jan. 24, 2001. Not surprisingly, with the team winning, more fans wanted to attend games. For the first time in years, the Bradley Center, the arena where the Milwaukee Bucks play, was regularly filled to capacity.

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Arlotta, Andrew J. v. Bradley Center, Counsel Stack Legal Research, https://law.counselstack.com/opinion/arlotta-andrew-j-v-bradley-center-ca7-2003.