Ariix, LLC v. Nutrisearch Corporation

CourtDistrict Court, S.D. California
DecidedMarch 21, 2022
Docket3:17-cv-00320
StatusUnknown

This text of Ariix, LLC v. Nutrisearch Corporation (Ariix, LLC v. Nutrisearch Corporation) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ariix, LLC v. Nutrisearch Corporation, (S.D. Cal. 2022).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 ARIIX, LLC, Case No.: 17CV320-LAB (BGS)

12 Plaintiff, ORDER GRANTING MOTION TO 13 v. DISMISS [Dkt. 54] 14 NUTRISEARCH CORPORATION, et al., 15 Defendants. 16 17 18 Plaintiff Ariix, LLC (“Ariix”) is a nutritional supplement company that brings 19 this suit against its competitor, USANA Health Sciences, Inc. (“USANA”), as well 20 as NutriSearch Corporation (“NutriSearch”), the publisher of the NutriSearch 21 Comparative Guide to Nutritional Supplements (“Guide”), and Lyle MacWilliam, the 22 Guide’s author. The Guide offers reviews of various companies’ products, like 23 those of both Ariix and USANA, and it is relied on by consumers and professionals, 24 including independent sales representatives who make decisions based in part on 25 ratings in the Guide. Ariix contends that NutriSearch and MacWilliam, despite 26 widely promoting the Guide as using an objective rating system, were in fact 27 directly funded by USANA so that it could achieve the Guide’s number-one rating. 28 Ariix’s Second Amended Complaint (“SAC”) brings a Lanham Act claim 1 against Defendants under a false advertising theory. USANA now moves to 2 dismiss the SAC for lack of personal jurisdiction and for failure to state a claim 3 upon which relief can be granted. For the following reasons, the Court GRANTS 4 USANA’s Motion to Dismiss for lack of personal jurisdiction. 5 I. MOTION TO DISMISS 6 A defendant may move to dismiss a complaint for lack of personal jurisdiction 7 pursuant to Federal Rule of Civil Procedure 12(b)(2). Once a defendant moves to 8 dismiss on this basis, it is the plaintiff’s burden to establish that jurisdiction is 9 proper. Mavrix Photo, Inc. v. Brand Techs., Inc., 647 F.3d 1218, 1223 (9th Cir. 10 2011). If there is no evidentiary hearing, the plaintiff need only make “a prima facie 11 showing of the jurisdiction facts” through pleadings and affidavits. Myers v. Bennett 12 Law Offices, 238 F.3d 1068, 1071 (9th Cir. 2001). Although “uncontroverted 13 allegations in the complaint must be taken as true,” and “[c]onflicts between parties 14 over statements contained in affidavits must be resolved in the plaintiff’s favor,” 15 Dole Food Co., Inc. v. Watts, 303 F.3d 1104, 1108 (9th Cir. 2002), “‘bare bones’ 16 assertions of minimum contacts with the forum or legal conclusions unsupported 17 by specific factual allegations will not satisfy a plaintiff’s pleading burden,” Swartz 18 v. KPMG LLP, 476 F.3d 756, 766 (9th Cir. 2007). 19 A forum state’s long-arm statute establishes the boundaries of a court’s 20 jurisdiction over non-residents. Mavrix, 647 F.3d at 1223. “California’s long-arm 21 statute, Cal. Civ. P. Code § 410.10, is coextensive with federal due process 22 requirements, so the jurisdictional analyses under state law and federal due 23 process are the same.” Id. To comport with due process, a court “may subject a 24 defendant to judgment only when the defendant has sufficient contacts with the 25 sovereign ‘such that the maintenance of the suit does not offend traditional notions 26 of fair play and substantial justice.’” J. McIntyre Mach., Ltd. v. Nicastro, 564 U.S. 27 873, 880 (2011) (quoting Int’l Shoe Co. v. Washington, 326 U.S. 310, 316 (1945)). 28 Jurisdiction can be either “general” or “specific.” Mavrix, 647 F.3d at 1227. 1 The Court proceeds by assessing whether personal jurisdiction over USANA 2 comports with federal due process requirements under either general or specific 3 jurisdiction. 4 A. General Jurisdiction 5 “For general jurisdiction to exist, a defendant must engage in continuous and 6 systematic general business contacts that approximate physical presence in the 7 forum state.” Id. at 1223–24 (citations and internal quotation marks omitted). “The 8 standard is met only by ‘continuous corporate operations within a state [that are] 9 thought so substantial and of such a nature as to justify suit against [the defendant] 10 on causes of action arising from dealings entirely distinct from those activities.’” 11 King v. Am. Family Mut. Ins. Co., 632 F.3d 570, 579 (9th Cir. 2011) (quoting Int’l 12 Shoe Co., 326 U.S. at 318) (alterations in original). 13 Ariix doesn’t assert that USANA, a Utah-based company, is subject to 14 general jurisdiction, and it is evident from the facts alleged that USANA does not 15 have contacts “so continuous and systematic as to render [it] essentially at home 16 in [California].” Daimler AG v. Bauman, 571 U.S. 117, 127 (2014). Ariix has not 17 carried its burden to prove the Court has general jurisdiction over USANA. 18 B. Specific Jurisdiction 19 A closer question here is whether the Court has specific jurisdiction over 20 USANA. Specific jurisdiction exists where “the defendant’s suit-related 21 conduct . . . create[s] a substantial connection with the forum State.” Walden v. 22 Fiore, 571 U.S. 277, 284 (2014). The Ninth Circuit uses a three-part test to 23 determine whether specific jurisdiction applies in a particular case: 24 (1) the defendant must either ‘purposefully direct his activities’ toward the forum or ‘purposefully avail[ ] himself 25 of the privileges of conducting activities in the forum’; 26 (2) ‘the claim must be one which arises out of or relates to the defendant’s forum-related activities’; and (3) the 27 exercise of jurisdiction must comport with fair play and 28 substantial justice, i.e. it must be reasonable. 1 Axiom Foods, Inc. v. Acerchem Int’l, Inc., 874 F.3d 1064, 1068 (9th Cir. 2017) 2 (quoting Dole Food Co., Inc., 303 F.3d at 1111) (alteration in original). The plaintiff 3 bears the burden of satisfying the first two prongs. Id. “If any of the three 4 requirements is not satisfied, jurisdiction in the forum would deprive the defendant 5 of due process of law.” Pebble Beach Co. v. Caddy, 453 F.3d 1151, 1155 (9th Cir. 6 2006). 7 1. Purposeful Direction 8 A plaintiff may satisfy the first prong in the analysis by demonstrating that the 9 defendant “purposefully directed” its conduct toward the forum state, or 10 “purposefully availed” itself of the privilege of doing business in the forum. 11 Schwarzenegger v. Fred Martin Motor Co., 374 F.3d 797, 802 (9th Cir. 2004). 12 Courts typically utilize the “purposefully directed” standard in tort cases, whereas 13 the “purposeful availment” test is most useful for contract-based claims. Id. To 14 establish the defendant “purposefully directed” its conduct toward the forum, the 15 plaintiff usually produces “evidence of the defendant’s actions outside the forum 16 state that are directed at the forum, such as the distribution in the forum state of 17 goods originating elsewhere.” Id. at 803. Thus, the court applies “an ‘effects’ test 18 that focuses on the forum in which the defendant’s actions were felt, whether or 19 not the actions themselves occurred within the forum.” CollegeSource, Inc. v. 20 AcademyOne, Inc., 653 F.3d 1066, 1077 (9th Cir. 2011) (quoting Yahoo! Inc. v.

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Ariix, LLC v. Nutrisearch Corporation, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ariix-llc-v-nutrisearch-corporation-casd-2022.