Ari Greenberg v. RateGain Adara, Inc.

CourtCourt of Chancery of Delaware
DecidedJanuary 12, 2026
DocketC. A. No. 2023-0388-BWD
StatusPublished

This text of Ari Greenberg v. RateGain Adara, Inc. (Ari Greenberg v. RateGain Adara, Inc.) is published on Counsel Stack Legal Research, covering Court of Chancery of Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ari Greenberg v. RateGain Adara, Inc., (Del. Ct. App. 2026).

Opinion

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

ARI GREENBERG, ) ) Plaintiff, ) ) v. ) C.A. No. 2023-0388-BWD ) RATEGAIN ADARA, INC., ) ) Defendant. )

POST-TRIAL MEMORANDUM OPINION

Date Submitted: November 3, 2025 Date Decided: January 12, 2026

Jamie L. Brown and Elizabeth A. DeFelice, HEYMAN ENERIO GATTUSO & HIRZEL LLP, Wilmington, DE; OF COUNSEL: Jordan A. Finfer and Elizabeth L. Archerd, PATZIK, FRANK & SAMOTNY LTD, Chicago, IL; Attorneys for Plaintiff Ari Greenberg.

Travis S. Hunter and Gabriela Z. Monasterio, RICHARDS, LAYTON & FINGER, P.A., Wilmington, DE; OF COUNSEL: Jeffrey J. Mayer and Catherine A. Miller, AKERMAN LLP, Chicago, IL; Attorneys for Defendant RateGain Adara, Inc.

DAVID, V.C. The plaintiff and his brother sold their social media marketing company to the

defendant in 2019. As part of that sale, the plaintiff signed a letter agreement

governing his continued employment with the acquired entity, under which he

received stock options that would vest so long as he remained with the company on

the one-year anniversary of his employment. But the agreement separately permitted

the buyer to terminate the plaintiff for “non-performance” on a date sooner than the

one-year anniversary of his employment if the acquired company did not achieve

certain financial targets. The company failed to meet those targets, the buyer

terminated the plaintiff’s employment, and the plaintiff’s options did not vest.

The plaintiff now seeks to reform his employment agreement on grounds of

mutual or unilateral mistake. He contends that the parties reached a prior

understanding that his options would be “guaranteed” and did not mean to permit

the buyer to terminate him before his options could vest. In this post-trial

memorandum opinion, I find that the plaintiff has failed to establish a right to

reformation by clear and convincing evidence. Judgment is entered for the

defendant.

1 I. BACKGROUND

The following facts are as the Court finds them following a three-day trial

held on July 1, 2, and 15, 2025.1

A. BCV And RateGain Negotiate A Merger.

In 2009, Ari Greenberg (“Plaintiff” or “Ari”) and his brother, nonparty Benji

Greenberg (“Benji”),2 founded BCV Social, LLC (“BCV”),3 a Delaware limited

liability company that provides social media marketing in the hospitality industry.4

Benji served as BCV’s Chief Executive Officer (“CEO”) and Ari served as

President.5

After operating for a decade, BCV sought to expand its business

internationally.6 Among other options, BCV considered identifying a strategic

merger partner that could help realize its vision.7 BCV engaged financial and legal

1 Citations to “PTO ¶ __” refer to stipulations in Section III of the Stipulation and Pre-Trial Order. Dkt. 128. Trial testimony is cited as “Tr. (Witness) at __”. Dkts. 136–38. Joint exhibits are cited as “JX __”. Dkt. 129. 2 This memorandum opinion refers to Ari Greenberg and Benji Greenberg by first name in the interest of clarity; no disrespect or familiarity is intended. 3 On April 1, 2025, BCV merged with Adara Inc., a wholly owned subsidiary of RateGain, with RateGain Adara Inc. as the surviving entity. PTO ¶ 2. To avoid confusion, this memorandum opinion refers to RateGain Adara Inc. as “BCV” or “Defendant.” 4 PTO ¶¶ 1–2, 4; Tr. (Benji) at 7:22–8:3. 5 PTO ¶¶ 1, 4; Tr. (Benji) at 15:7–8. 6 Tr. (Benji) at 15:21–16:3. 7 Id.

2 advisors at City Capital Advisors (“City Cap”) and Katten Muchin Rosenman LLP

(“Katten”), respectively, to advise on potential alternatives.8

While BCV was exploring strategic alternatives, Ari attended a conference

where he met Bhanu Chopra,9 the founder, Chairman, and Managing Director of

RateGain Travel Technologies Pvt Ltd (“RateGain”), a limited entity organized

under the laws of India that provides “software-as-a-service solutions” in the

hospitality and travel industries.10 Thereafter, BCV met with RateGain’s leadership

team, including Chopra and RateGain’s Chief Financial Officer, Tanmay Das, to

discuss a potential transaction between BCV and RateGain.11

On March 27, 2019, BCV and RateGain executed a letter of intent under

which RateGain proposed to acquire BCV in a cash merger (the “Merger”).12

RateGain proposed a closing date of May 31, 2019.13

8 Id. at 18:14–19:8; PTO ¶¶ 7–13. 9 Tr. (Benji) at 16:8–18. 10 PTO ¶¶ 3, 6; JX 73 at 5–6. 11 Tr. (Benji) at 17:6–18:3. 12 Id. at 19:19–20:3, 22:24–23:4; PTO ¶ 16. 13 JX 2 at 1.

3 B. Ari And Benji Negotiate Their Continued Employment With RateGain. Benji and Ari understood that because BCV was not yet profitable, RateGain

would not make a large upfront payment in the Merger.14 Instead, most of Benji’s

and Ari’s compensation would have to come through an earnout structure under

which they would receive cash payments if the company achieved financial goals

after closing.15 To sweeten the deal, Benji and Ari pressed for employment

agreements under which they would continue to earn competitive salaries and

receive equity in the surviving company.16

The parties agreed that they would negotiate the terms of Benji’s employment

before turning to Ari’s.17 From RateGain’s perspective, Benji’s agreement to

continue running BCV as its CEO for some period after closing was essential to the

deal;18 Ari’s participation, while helpful, was not necessary to get the deal done.19

14 Tr. (Benji) at 21:18–22:23; see id. at 103:1–7. 15 Id. at 22:4–8. 16 Id. at 22:9–23; id. (Ari) at 193:17–194:14. 17 JX 12 at 1 (“I told [Das] that he should focus on getting the definitive agreement and Benji’s agreement done before coming back to me. Those are still the priorities . . . .”). 18 Tr. (Das) at 378:18–379:3 (“Q. Would the deal have gone through if Benji had decided not to work for BCV post merger? A. No. Q. Why is that? A. Because we did not . . . have the know-how to run the company, and we needed a CEO to run the company. And Benji was the right person.”). 19 Id. at 378:12–17 (“[T]he deal would have gone through with or without Ari.”); id. (Chopra) at 543:14–17 (“Q. If Ari had decided not to join the post-merger BCV, would RateGain still have proceeded with its acquisition of BCV? A. Yes, we would have.”).

4 On May 3, RateGain sent City Cap a thirteen-page draft employment

agreement for Benji, contemplating that Benji would continue to serve as BCV’s

CEO, earning an initial annual base salary of $150,000.20 The draft provided that

Benji would participate in incentive plans and could earn bonuses based on annual

performance targets.21 RateGain’s draft contemplated that Benji’s employment

would expire in one year and that prior to that date, Benji could be terminated only

for cause or incapacity.22 The draft proposed a four-month severance period and did

not include an equity award.23

On May 9, David Modiano of City Cap sent RateGain a counterproposal for

Benji’s employment agreement.24 City Cap left Benji’s salary blank with a note for

“RateGain to propose entire compensation package so that [Benji] can evaluate it in

its entirety.”25 The draft proposed extending the term of Benji’s employment by two

additional years, through March 31, 2022, and it proposed increasing the period

under which Benji could receive severance from four to twelve months.26 In

20 JX 4 at 1, 3. 21 Id. at 3. 22 Id. at 4. 23 Id. 24 JX 5 at 1. Along with Modiano, City Cap Managing Director Scott Lang negotiated the Merger and employment agreements on behalf of BCV, Benji, and Ari. PTO ¶¶ 11–13. 25 Id. at 3. 26 Id. at 4–5.

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Ari Greenberg v. RateGain Adara, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/ari-greenberg-v-rategain-adara-inc-delch-2026.