Ari Greenberg v. BCV Social, LLC

CourtCourt of Chancery of Delaware
DecidedNovember 20, 2023
DocketC.A. No. 2023-0388-BWD
StatusPublished

This text of Ari Greenberg v. BCV Social, LLC (Ari Greenberg v. BCV Social, LLC) is published on Counsel Stack Legal Research, covering Court of Chancery of Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ari Greenberg v. BCV Social, LLC, (Del. Ct. App. 2023).

Opinion

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

ARI GREENBERG, ) ) Plaintiff, ) ) v. ) C.A. No. 2023-0388-BWD ) BCV SOCIAL, LLC, ) ) Defendant. )

FINAL REPORT

Final Report: November 20, 2023 Date Submitted: November 7, 2023

Jamie L. Brown, HEYMAN ENERIO GATTUSO & HIRZEL LLP, Wilmington, Delaware; OF COUNSEL: Jordan A. Finfer, PATZIK, FRANK & SMOTNY LTD., Chicago, Illinois, Attorneys for Plaintiff Ari Greenberg.

Travis S. Hunter and Nathalie A. Freeman, RICHARDS, LAYTON & FINGER, P.A., Wilmington, Delaware; OF COUNSEL: Jeffrey J. Mayer and Catherine A. Miller, AKERMAN LLP, Chicago, Illinois, Attorneys for Defendant BCV Social, LLC.

DAVID, M. The plaintiff in this action, Ari Greenberg (“Plaintiff”), seeks reformation of

an employment agreement negotiated in connection with non-party RateGain Travel

Technologies Pvt. Ltd.’s (“RateGain”) acquisition of defendant BCV Social, LLC

(“BCV”) in 2019. As part of that transaction, Plaintiff—a founder and former

executive of BCV—negotiated the terms of his continued employment with the

surviving entity. Plaintiff’s Verified Complaint (the “Complaint”) alleges that

during a May 10, 2019 dinner meeting, RateGain’s CFO agreed that following the

merger closing, as a condition of Plaintiff’s continued employment, Plaintiff would

receive stock options that “would vest within [a] mandatory employment period”—

in other words, by the earliest date on which BCV could terminate Plaintiff without

cause. Verified Compl. For Breach Of Contract [hereinafter, “Compl.”] ¶¶ 12-14,

Dkt. 1. At the merger closing, Plaintiff executed two agreements: (1) an employment

agreement with BCV, which permitted BCV to terminate Plaintiff for “non-

performance” no earlier than June 1, 2020; and (2) a stock option agreement with

RateGain, which provided that Plaintiff’s stock options would vest on the first

anniversary of the grant date, provided that Plaintiff remained employed by BCV

through that date.

According to the Complaint, the parties expected the merger to close on June

1, 2019. If it had, Plaintiff’s stock options would have vested one year later, on June

1, 2020—the earliest date BCV could terminate Plaintiff for non-performance.

1 Instead, the merger closed ten days later than anticipated, pushing the grant date to

June 11, 2019. The following March, BCV notified Plaintiff of its intent to

terminate him effective June 1, 2020—ten days before his options would have

vested. Through this action, Plaintiff seeks to reform the employment agreement to

reflect the parties’ alleged prior understanding that BCV could not terminate him for

non-performance until June 11, 2020, the date his options would have vested.

BCV has moved to dismiss the Complaint for failure to state a claim. For the

reasons discussed below, I recommend that the motion to dismiss be denied as to

Plaintiff’s request for reformation, but granted as to Plaintiff’s related claim for

breach of contract. This is a final report.

I. BACKGROUND

The following facts are drawn from the Complaint and the documents it

incorporates by reference, including a June 11, 2019 employment offer letter (the

“Employment Agreement”) and a June 11, 2019 Employee Stock Option Agreement

(the “Stock Option Agreement”).1

1 See Freedman v. Adams, 2012 WL 1345638, at *5 (Del. Ch. Mar. 30, 2012) (“When a plaintiff expressly refers to and heavily relies upon documents in her complaint, these documents are considered to be incorporated by reference into the complaint[.]”) (citation omitted). The Employment Agreement is attached to the Complaint as Exhibit A. The Stock Option Agreement is attached to the Complaint as Exhibit B. 2 A. RateGain Agrees To Acquire BCV And Plaintiff Negotiates His Continued Employment With The Surviving Entity. In 2009, Plaintiff Ari Greenberg and non-party Benji Greenberg founded

BCV, a Delaware limited liability company engaged in social media marketing for

the hospitality industry. Compl. ¶¶ 5, 10. Benji Greenberg served as BCV’s CEO,

and Plaintiff served as President. Compl. ¶ 1.

In June 2019, non-party RateGain acquired BCV in a merger through which

RateGain Merger LLC, a wholly owned subsidiary of RateGain, merged with BCV

(the “Merger”). Compl. ¶ 1. The Complaint alleges that in the months leading up

to the Merger, Plaintiff negotiated the terms of his post-merger employment with

RateGain’s CFO, Tanmaya Das. Compl. ¶ 11. Specifically, the Complaint alleges

that on May 10, 2019, Plaintiff, Benji Greenberg, and Das met for dinner, during

which Das agreed that, as a condition of Plaintiff’s continued employment, RateGain

would grant Plaintiff options to purchase 1,000 shares of RateGain common stock,

“which would vest within [a] mandatory employment period.” Compl. ¶¶ 12-13. In

other words, Plaintiff’s “options in RateGain would vest, at the earliest,

conterminously with the earliest termination date of his employment.” Compl. ¶ 14.

According to the Complaint, BCV and RateGain initially anticipated that the

Merger would close on June 1, 2019. Compl. ¶ 24. However, “due to last minute

changes” in the transaction documents, the Merger closed ten days later than

expected, on June 11, 2019. Compl. ¶ 24. 3 B. The Employment Agreement

Concurrently with the closing of the Merger, on June 11, 2019, Plaintiff and

BCV executed an Employment Agreement in the form of an “offer letter,” pursuant

to which Plaintiff would become BCV’s “Head of Global Growth.” Compl., Ex. 1

at 1. The Employment Agreement contemplates that, in addition to receiving a base

salary, Plaintiff would be eligible for an annual bonus based on BCV achieving

EBITDA targets, benefits made available to “C” level management, and vacation

time, and also would receive “options to purchase [1,000] shares of [RateGain] under

[a] grant agreement . . . .” Compl. Ex. 1 at 2.

The Employment Agreement states that:

[T]he Company can terminate [Plaintiff’s] employment on the grounds of Cause and Non Performance and [Plaintiff] shall be relieved of all of [his] obligations (other than as set forth on Exhibit C). In case of Non Performance, the company is obliged to provide two (2) months notice. . . . For the purpose of this Agreement “Non Performance” shall mean at any time following March 31, 2020 if the company’s EBIDTA is less than (i) 70% of the EBIDTA target set forth for the 3 month period ending March 31, 2020 or (ii) 80% of the EBIDTA target for any fiscal quarter set forth as part of a Plan for a period thereafter.

Compl., Ex. 1 at 1-2 (emphasis added).

Accordingly, the earliest date on which BCV could terminate Plaintiff for Non

Performance was June 1, 2020, i.e., two months after the first date following March

31, 2020. Plaintiff avers that the June 1 date was a function of the original

anticipated merger closing, and that the parties “mistakenly failed to modify

4 [Plaintiff’s] Employment Agreement to reflect the new closing date . . . .” Compl.

¶ 25.

C. The Stock Option Agreement Also concurrent with the Merger closing, on June 11, 2019, Plaintiff and

RateGain entered into a Stock Option Agreement. Compl., Ex. 2. The Stock Option

Agreement provides that Plaintiff’s “1,000 Employee Stock Options shall vest on the

first (1st) anniversary of the [June 11, 2019] Grant Date, provided that [Plaintiff]

remains continuously employed by or providing services to the Company or one of

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Bluebook (online)
Ari Greenberg v. BCV Social, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ari-greenberg-v-bcv-social-llc-delch-2023.