Anheuser-Busch v. Caught-on-Bleu

2003 DNH 127
District Court, D. New Hampshire·Decided July 22, 2003·No. CV-02-196-JD·Published

Opinion

Anheuser-Busch v . Caught-on-Bleu CV-02-196-JD 07/22/03 UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW HAMPSHIRE

Anheuser-Busch, Inc.

v. N o . 02-196-JD Opinio n N o . 2003 DNH 127 Caught-on-Bleu, Inc.

O R D E R

The plaintiff, Anheuser-Busch, Inc., brings suit against the defendant, Caught-on-Bleu, Inc., for trademark infringement, trademark dilution, and unfair competition under the Trademark Act of 1946, 15 U.S.C. §§ 1051-1127 (“the Lanham Act”), for trademark dilution under New Hampshire Revised Statutes Annotated (“RSA”) § 350-A:12, and for trademark infringement and unfair competition under the common law. Caught-on-Bleu brings counterclaims for tortious interference, reverse confusion, and unfair competition in violation of RSA 358-A. The plaintiff moves for summary judgment as to the defendant’s counterclaims, (document n o . 41) to which the defendant objects (document n o .

55).

Background1

Anheuser-Busch (“A-B”) and its predecessors have brewed and

1 Only Anheuser-Busch has provided a factual statement as required by Local Rule 7.2(b). Therefore, pursuant to the requirements of rule 7.2(b), all properly supported facts provided by Anheuser-Busch are deemed admitted for purposes of summary judgment. LR 7.2(b)(2). To the extent that Caught-on- Bleu has stated contrary facts in its objection and supported such facts with precise citation to the record, the court will consider such facts to be in dispute.

marketed beer in the United States under the trademark “Budweiser” since 1876. Within years of its introduction, the public came to abbreviate the beer with the now familiar moniker, “Bud.” At least as early as the 1930s, A-B began marketing Budweiser using the abbreviation “Bud.” For example, A-B placed the word “Bud” on beer taps distributed to bars. A-B has capitalized on the Bud mark over the years by creating what it calls a “family” of beers including “Bud Light,” “Bud Dry,” and “Bud Ice.” In the United States, Bud Light is the top-selling brand of beer and its predecessor, Budweiser, is the second-best selling brand of beer.

The Budweiser mark has been federally registered since 1878 and is owned by A-B under United States Trademark Registration 922,481 for beer and 952,277 for beer and malt liquor. Some of the many Budweiser-related, federally-registered trademarks owned by A-B include: “Bud,” for beer, registered in 1958 under 666,367; “Bud Man,” for beer, registered in 1974 under 999,817; “Bud Light,” for beer, registered in 1983 under 1,261,873; “Bud Bowl,” for beer, registered in 1989 under 1,567,443; “Bud Dry,” for beer, registered in 1989 under 1,567,446; and “Bud Ice,” for beer, registered in 2001 under 2,501,706. The term “Bud mark” will be used hereinafter to refer to any of A-B’s Budweiser- related trademarks.

A-B has extensively promoted and advertised the Bud mark in connection with beer. Much of the advertising and promotion of

the Budweiser family of beers explicitly incorporates the Bud mark. Such promotion includes the widely-known slogans “This Bud’s for You” and “Make it a Bud Light.” Prominent advertising campaigns have been crafted around the Bud mark, including the “Bud Bowl” in which Budweiser and Bud Light teams comprised of beer bottles play a football game during commercial breaks in the

National Football League’s Super Bowl.

Billy Budd Classic American Ale is the brainchild of

Lisamarie Sapuppo-Bertrand, President of Caught-on-Bleu (“C-0- B ” ) , and Bernice Keeney, C-O-B’s Vice President. Sapuppo- Bertrand claims that she decided Billy Budd, the main character of Herman Melville’s novel Billy Budd, would make an effective trademark for a product. After considering use of Billy Budd for several different products, including salad dressing, shampoo, and cologne, Sapuppo-Bertrand and Keeney decided to use Billy Budd as the name of a beer because “it suited perhaps a beer more than any other product.” See Keeney Dep. at 5 2 .

In October of 1997, C-0-B filed intent-to-use application number 75-381682 to register the mark “Billy Budd” with the Patent and Trademark Office of the United States (“P.T.O.”) for “[b]eers, mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices.” See Keeney Dep. Ex. 1 1 . This application was later amended by substituting the word “Ales” for the list of other possible beverages. See id. C-0- B’s application for the proposed trademark was published in the

August 2 4 , 1999, edition of the Official Gazette of the P.T.O. pursuant to P.T.O. rules.2 In August of 1999, A-B timely sought and obtained an extension of time to oppose this application. A-B’s counsel thereafter contacted C-0-B seeking voluntary abandonment of the application and an agreement not to use the proposed mark in connection with beer. In February of 2000, after C-0-B refused A-B’s entreaties, A-B filed notice of opposition number 119,037 with the P.T.O. After a series of proceedings and a period of discovery before the P.T.O., A-B filed this action for injunctive relief.

In October and November of 1999, kegs of the defendant’s beer were distributed in New Hampshire through a brewing and distribution agreement between C-O-B and New Hampshire Custom Brewers (“N.H.C.B.”). The distribution was limited to a Brewfest at New Hampshire College3 and the bars at four New Hampshire establishments. With these kegs, C-0-B also provided tap handles bearing the words “Billy Budd.” C-O-B and others have

2 Publication in the Official Gazette provides parties, who believe that they may be damaged by the proposed mark’s registration, thirty days to file a notice of opposition or a request for an extension of time to do s o . 15 U.S.C. § 1063(a)

3 New Hampshire College has since been renamed Southern New Hampshire University.

interchangeably referred to the beer as “Billy Budd” and “Billy Budd Classic American Ale.” See, e.g., Kenny Dep. at 98-106, 111-12, Ex. 3A.

Standard of Review

Summary judgment is appropriate when “the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to a judgment as a matter of law.” Fed. R. Civ. P. 56(c). The party seeking summary judgment must first demonstrate the absence of a genuine issue of material fact in the record. See Celotex Corp. v . Catrett, 477 U.S. 3 1 7 , 323 (1986). A party opposing a properly supported motion for summary judgment must present competent evidence of record that shows a genuine issue for trial. See Anderson v . Liberty Lobby, Inc., 477 U.S. 2 4 2 , 256 (1986).

All reasonable inferences and all credibility issues are resolved in favor of the nonmoving party. See id. at 255. “On issues where the nonmovant bears the ultimate burden of proof, he must present definite, competent evidence to rebut the motion.” Mesnick v . Gen. Elec. Co., 950 F.2d 816, 822 (1st Cir. 1991). “[A]n absence of evidence on a critical issue weighs against the

party . . . who would bear the burden of proof on that issue at trial.” Perez v . Volvo Car Corp., 247 F.3d 303, 310 (1st Cir. 2001).

Discussion

I. Continuance

C-O-B argues that summary judgment is premature at this time because it has not been able to procure discovery from Great State Beverages (“G.S.B.”), a distributor of A-B products and a non-party to this case. C-O-B’s assertions essentially seek relief under Federal Rule of Civil Procedure 56(f).

Rule 56(f) provides:

Should it appear from the affidavits of a party opposing the motion that the party cannot for reasons stated present by affidavit facts essential to justify the party's opposition, the court may refuse the application for judgment or may order a continuance to permit affidavits to be obtained or depositions to be taken or discovery to be had or may make such other order as is just.

Free access — add to your briefcase to read the full text and ask questions with AI

Anheuser-Busch v. Caught-on-Bleu, 2003 DNH 127 (D.N.H. 2003).

2003 DNH 127 (Anheuser-Busch v. Caught-on-Bleu) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Federal Trade Commission v. Sperry & Hutchinson Co.
405 U.S. 233 (Supreme Court, 1972)
Maldonado v. Dominguez
137 F.3d 1 (First Circuit, 1998)
Ricci v. Alternative Energy Inc.
211 F.3d 157 (First Circuit, 2000)
Perez-De-Munoz v. Volvo Car Corp.
247 F.3d 303 (First Circuit, 2001)
Samuel Mesnick v. General Electric Company
950 F.2d 816 (First Circuit, 1991)
Irving August v. Offices Unlimited, Inc.
981 F.2d 576 (First Circuit, 1992)
Aleotti v. Baars
896 F. Supp. 1 (District of Columbia, 1995)
Rolls-Royce Motors Ltd. v. a & a FIBERGLASS, INC.
428 F. Supp. 689 (N.D. Georgia, 1977)
Levings v. Forbes & Wallace, Inc.
396 N.E.2d 149 (Massachusetts Appeals Court, 1979)
United States v. Hubbell
44 F. Supp. 2d 1 (District of Columbia, 1999)
In re Richardson Trust
634 A.2d 1005 (Supreme Court of New Hampshire, 1993)
Basbanes' Case
676 A.2d 93 (Supreme Court of New Hampshire, 1996)
Kukene v. Genualdo
749 A.2d 309 (Supreme Court of New Hampshire, 2000)