American Tobacco Co. v. Wix

62 F.2d 835, 20 C.C.P.A. 835, 1933 CCPA LEXIS 23
CourtCourt of Customs and Patent Appeals
DecidedJanuary 23, 1933
DocketPatent Appeal 3070
StatusPublished
Cited by1 cases

This text of 62 F.2d 835 (American Tobacco Co. v. Wix) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American Tobacco Co. v. Wix, 62 F.2d 835, 20 C.C.P.A. 835, 1933 CCPA LEXIS 23 (ccpa 1933).

Opinion

LENROOT, Associate Judge.

This is an appeal in a trade-mark opposition proceeding in which the Commissioner of Patents sustained the opposition of appellee and rejected appellant’s application for the registration, under the Trade-Mark Act of February 20, 1905 (15 USCA § 81 et seq.), of-the notation “Wix” as a trademark for cigarettes, thus overruling the decision of the Examiner of Interferences which dismissed the opposition and granted appellant’s application for the registration of said mark.

The mark “Wix” applied for by appellant is in the following form:

Wix

The commissioner refused registration of the mark upon the ground that it is a surname not “written, printed, impressed or woven in some particular or distinctive manner.”

The parts of said section 5 of the act (15 USCA § 85) pertinent' to the issue here involved read as follows:

“See. 5. That no mark by which the goods of the owner of the mark may be distinguished from other goods of the same class shall be refused registration as a trade-mark on account of the nature of such mark unless such mark—* * *

“Provided, That no mark which consists merely in the name of an individual, firm, corporation, or association not written, printed, impressed, or woven in some particular or distinctive manner, or in association with a portrait of the individual, or merely in words or devices which are descriptive of the goods with which they are used, or of the character or quality of such goods, or merely a geographical name or term, shall he registered under the terms of this subdivision of this chapter. * * * ”

It appears from the record that appellee is a tobacco1 manufacturer in England and has been engaged in that business for twenty years; that from 1910 to 1922 he was a member of the firm of J. Wix & Sons, engaged in the tobacco business; that the said J. Wix was the father of appellee; that from 1922 to 1927 appellee was managing director of a corporation, J. Wix & Sons, Limited, the successor of the firm of J. Wix & Sons, and from 1927 to 1928 he was a stockholder and ordinary director of said corporation; that in 1927 appellant acquired 80 per cent, of the stock of said corporation, J. Wix & Sons, Limited, appellee and Ms brother holding the other twenty per cent.; that in November, 1928, appellant acquired the said remaining twenty per cent, of the shares of stock, when appellee severed Ms connection with the said Wix corporation; that sinee that time appellee has been identified with companies engaged in the manufacture of tobacco products, including cigarettes. Some of these cigarettes have been sold in the United States, and tobacco for the use of companies with which appellee is identified has been *836 purchased in North Carolina and shipped to England, where these companies are located.

It does not appear that the name “Wix,” or Abraham Wix, the name of appellee, has been employed as a trade-name by any of the companies with which appellee has been identified since he severed his connection with J. Wix & Sons, limited.

The commissioner in his decision said: “The record fails to show the notation “Wix” has any other significance than that of a surname. It is obviously not written, printed, impressed, or woven in some particular or distinctive manner, as required by the trademark statute. * * * ”

• We are in accord with the foregoing statement. In the ease of In re Nisley Shoe Co., 58 F.(2d) 426, 19 C. C. P. A. 1211, we held that the mark there involved was not written, printed, impressed, or woven in some particular or distinctive manner. The forja of the mark here in issue is no more distinctive than was the form of the mark in the ease last above cited.

Appellant’s chief contention is stated in the brief of its counsel as follows: “(1) Thb word Wix is registrable. The statute does not forbid the registration of surnames but only marks which ‘consist merely in the name of an individual * * * not written * * * in some particular or distinctive manner’ (See. 5). The word Wix is not merely the name of any individual and, as applied for, is written in ‘some’ peculiar or distinctive manner. The words ‘merely’ and ‘some’ must be given a meaning. Merely means only, and some is a synonym for any. The word Wix as applied for, manifestly is not ‘only the name of an individual’ because the record does not show that there is any individual whose name is only Wix, and certainly it cannot be said that the manner of writing it shown in the drawing.has not any peculiarity. The mark applied for is therefore registrable.” (Italics quoted.)

With respect to this contention, we would first observe that it is well established that a mark consisting of an ordinary surname is not the subject of exclusive appropriation as a common law trade-name. Thaddeus Davids Co. v. Davids, 238 U. S. 461, 34 S. Ct. 648, 58 L. Ed. 1046; Brown Chemical Co. v. Meyer, 139 U. S. 540, 11 S. Ct. 625, 35 L. Ed. 247; Howe Seale Co. v. Wyckoff, Seamans & Benedict, 198 U. S. 118, 25 S. Ct. 609, 612, 49 L. Ed. 972.

In the case of In re Plymouth Motor Corporation, 46 F.(2d) 211, 212, 18 C. C. P. A. 838, this court, speaking through Judge Garrett, said:

“It is elemental legal doctrine that the Federal Trade-Mark Registration Act (15 USCA §§ 81-109) subtracts nothing from, and makes no addition to, the common-law rights relating to trade-mark ownership and use, except as it furnishes an official forum where owners of marks may have them registered and made public, the machinery for such registration being provided. The act also contains provisions which affect the remedies of an owner in enforcing his or its rights, but, in so far as actual ownership of, or rights in, a mark are concerned, these are determined wholly by common-law principles.

“In order to register, the claimant must be the ‘owner’ of the mark offered. The Weight of authority is to the effect that the statute makes no effort to set up a right of ownership, or use, which the common law does not or may not recognize.”

To a like effeet is the ease of In re Bonide Chemical Co., 46 F.(2d) 705, 18 C. C. P. A. 909, and eases therein cited upon this point.

Appellant contends that the prohibition in the proviso of said section 5 hereinbefore quoted is not applicable to the mark here in question because, it is contended, the name “Wix” is not the name of an individual, firm, corporation, or association, but is a surname only, and that surnames are not within the prohibition of the proviso.

Even were this contention well founded, in order to entitle appellant to register the mark, it must be the owner of the mark under the first provision of said section 5, herein-before quoted, and under the cases herein-before cited it appears that a surname cannot be the subject of exclusive ownership as a trade-mark. However, it is not necessary to place our decision upon this ground for we are of the opinion that registration of appellant’s mark here involved is prohibited by the proviso of said section 5, hereinbefore quoted.

The name “Wix” is the surname of the founders of appellant’s English company, engaged in ths tobacco business.

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Bluebook (online)
62 F.2d 835, 20 C.C.P.A. 835, 1933 CCPA LEXIS 23, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-tobacco-co-v-wix-ccpa-1933.