American Photographic Publishing Co. v. Ziff-Davis Publishing Co.

127 F.2d 308, 29 C.C.P.A. 1014, 53 U.S.P.Q. (BNA) 373, 1942 CCPA LEXIS 57
CourtCourt of Customs and Patent Appeals
DecidedApril 27, 1942
DocketNo. 4538
StatusPublished
Cited by8 cases

This text of 127 F.2d 308 (American Photographic Publishing Co. v. Ziff-Davis Publishing Co.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American Photographic Publishing Co. v. Ziff-Davis Publishing Co., 127 F.2d 308, 29 C.C.P.A. 1014, 53 U.S.P.Q. (BNA) 373, 1942 CCPA LEXIS 57 (ccpa 1942).

Opinion

Jackson, Judge,

delivered the opinion of the court:

This is an appeal, in a trade-mark cancellation proceeding, from a decision of the Commissioner of Patents affirming that of the Examiner of Interferences dismissing appellant’s petition for cancellation of the registration of appellee’s trade-mark “Popular Photography Including Amateur Cinematography”.

The proceeding was brought under the provisions of section 13 of the Trade-mark Act of February 20, 1905.

In the registered trade-mark -the words “Popular Photography” are in block type and the .words “Including Amateur Cinematography” are printed, immediately below those words in very small type upon a representation of a strip of motion picture film attached at its ends to two film reels. The first issue of appellee’s publication was in July 1936. The publication was not issued again until May 1937, and since that date it has appeared monthly in greatly enlarged form over the initial publication. The title of the publication on all the issues except the first is confirmed to the words “Popular Photography”.

Appellant in its claimed right to cancellation relies upon prior use of the notation “Popular Photography” and alleges damages through confusion in trade by reason of appellee’s use of the registered mark.

The facts are undisputed. It appears that a magazine entitled “Popular Photography” was first published in October 1912. It was sold to appellant on November 27,1914.

Appellant prior to and ever since the said sale has been publishing a monthly magazine called “American Photography”. That publication was intended to appeal to expert photographers. After the said sale, from November 1914 until May 1916, appellant published both the “American Photography” and “Popular Photography” magazines separately, when, due to reasons of economy, appellant combined both publications into a single monthly magazine designed to appeal to both the readers and advertisers of the separate publications. From May 1916 until November 1916 the combined periodical carried on its cover, as well as on an inner page containing the masthead [1016]*1016and table of contents tlie title “American Photography Incorporating Popular Photography”. Subscribers to “Popular Photography” were notified in April 1916 that its separate publication would be no longer continued and that it would thereafter be merged, starting with the May issue, in “American Photography”. The pertinent portion of the notice reads as follows:

It lias for some time seemed inevitable to ns that efficiency and the possibility of greatest usefulness to the greatest number would eventually demand the consolidation of the two magazines, and considerations quite other than those of editorial policy indicate that the time for consolidation has now arrived.
. We therefore are able to announce to our readers that the April issue of popu-lab photogbaphy will he the last published, and that with the May issue of American Photography popular photogbaphy will be merged in this magazine. The new American Photography will be considerably enlarged in size, and will contain In addition to its usual number of articles, as nearly as possible, the equivalent of an ordinary number of populab photogbaphy, edited on the plan which has made.this magazine so justly popular. The same class of pictures will be reproduced and criticized in the same way, and the same sort of short, practical articles will be intermingled with the picture descriptions. The readers of each magazine will practically get two magazines combined in one, and the new American Photography will contain many more articles and pictures and a much more diversified range of contents than any other photographic magazine published in the United States.

After the publication of November 1916 the notation “Popular Photography” was taken from the cover of the consolidated publications and thereafter the only title used on the cover has been “American Photography”. On the masthead there now appears the title of the magazine “American Photography” in large letters, followed by the word “incorporating” and a list of the names of discontinued publications, including “Popular Photography”, all in smaller type. The list of discontinued publications rose from eight in 1916 to thirteen prior to appellee’s first use of its mark.

The masthead in the printing art, and as is shown by this record to be customary, appears to be the page in a publication showing the title of the publication, the discontinued- titles of publications (if any) which have been merged or consolidated under the name of the publication, the names of the publishers, editors, the place where published, the subscription rates, the date of issue and frequency of publication.

The examiner of Interferences after setting forth the facts, among other things, stated as follows:

It accordingly appears that while the magazine title in dispute was used as such by petitioner and its predecessor Fraprie for about a five year period ending in 1916, its use in a magazine by the iatter, like that of similarly discontinued titles, for the last twenty years and more has been confined to a masthead notice.
It is deemed to he well understood that ownership of a trade-mark may not be acquired nor maintained merely by the invention or prior selection of a [1017]*1017symbol, but only through its use as a designation of personal origin of goods sold in trade. In so far as the various titles of discontinued magazines contained in petitioner’s masthead notice are concerned, these do not purport to represent trade-marks for any publication now sold by the latter. The inclusion of “Popular Photography” therein is accordingly, believed not to afford a proper basis for a claim of ownership thereof, nor, in consequence of such claim, justify any contention that its use as a trade-mark by respondent would involve “injury” to the petitioner by reason of a likelihood of confusion in trade.
The examiner is persuaded that the lack of use by petitioner of the notation in issue as a trade-mark, under the circumstances here disclosed, amounts to an actual and intended abandonment thereof. Accordingly, it is held that the Petitioner cannot qualify as an owner of this mark. This conclusion is deemed to be in accord with the ruling in the following case recently decided by the Court of Appeals, D. C.: Lawyers, Title-Insurance Co. v. Lawyers, Title Insurance Corp., 43 U. S. Pat. Q. 166 [109 F. (2d) 35].

The Commissioner of Patents bad the following to say with respect to trade-mark use and abandonment by appellant of the notation “Popular Photography”:

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127 F.2d 308, 29 C.C.P.A. 1014, 53 U.S.P.Q. (BNA) 373, 1942 CCPA LEXIS 57, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-photographic-publishing-co-v-ziff-davis-publishing-co-ccpa-1942.