American Outdoor Advertising, LLC v. Edison Township Zoning Board of Adjustment

CourtNew Jersey Superior Court Appellate Division
DecidedDecember 4, 2024
DocketA-3954-21
StatusUnpublished

This text of American Outdoor Advertising, LLC v. Edison Township Zoning Board of Adjustment (American Outdoor Advertising, LLC v. Edison Township Zoning Board of Adjustment) is published on Counsel Stack Legal Research, covering New Jersey Superior Court Appellate Division primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American Outdoor Advertising, LLC v. Edison Township Zoning Board of Adjustment, (N.J. Ct. App. 2024).

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION This opinion shall not "constitute precedent or be binding upon any court." Although it is posted on the internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION DOCKET NO. A-3954-21

AMERICAN OUTDOOR ADVERTISING, LLC,

Plaintiff-Respondent,

v.

EDISON TOWNSHIP ZONING BOARD OF ADJUSTMENT,

Defendant-Appellant. ________________________

Submitted October 18, 2023 – Decided December 4, 2024

Before Judges Vernoia and Gummer.

On appeal from the Superior Court of New Jersey, Law Division, Middlesex County, Docket No. L-3765-21.

Bhavini Tara Shah, LLC, attorneys for appellant (Robert J. Cardonsky, of counsel; Bhavini Tara Shah, on the briefs).

DiFrancesco, Bateman, Kunzman, Davis, Lehrer & Flaum, PC, attorneys for respondent (Jeffrey B. Lehrer, of counsel and on the brief; Susan F. Bateman, on the brief). The opinion of the court was delivered by

VERNOIA, J.A.D.

The Edison Township Zoning Board of Adjustment appeals from an order

reversing its April 27, 2021 resolution denying plaintiff American Outdoor

Advertising, LLC's application for preliminary and final site plan approval s, a

N.J.S.A. 40:55D-70(d)(3) conditional use variance, a N.J.S.A. 40:55D-70(d)(6)

height variance, and other N.J.S.A. 40:55D-70(c) bulk variances permitting

construction of a two-sided, 110-foot tall, digital billboard on property located

in an L-I—light industrial—zone under applicable Edison Township ordinances.

The court's order also remanded the matter to the Board for entry of a resolution

granting plaintiff's application based on the plans plaintiff had submitted and

subject to any conditions to which plaintiff had agreed during the Board

proceedings. We vacate the court's order and remand for further proceedings

before the Board.

I.

The Board's Hearing of Plaintiff's Application

Plaintiff is in the business of building and operating billboards. It leased

a portion of Block 7, Lot 49 in Edison Township for the purpose of constructing

a digital billboard on the property. The property is in an L-I zone that is located

A-3954-21 2 near Interstate Route 287. Individuals traveling in their vehicles on that roadway

are the billboard's target audience.

The Edison municipal ordinance governing the L-I zone provides that a

billboard requires a fifteen-foot setback and is limited to one sign face, 250

square feet of "sign area," and fifteen feet of "sign height." 1 Plaintiff applied to

the Board for the variances because plaintiff's proposed billboard is V-shaped

with two digital signs, each with a 672-square-foot sign area, and with a height

of 110 feet, more than seven times the ordinance's fifteen-foot height restriction.

Plaintiff also sought a variance from the ordinance's fifteen-foot-setback

requirement; plaintiff proposed a five-foot setback for the billboard.

The Board conducted two public hearings on the application. We briefly

summarize the testimony presented to provide context for the issues presented

on appeal.

Plaintiff called Alex Zepponi, a licensed professional engineer and

planner, as a witness. Zepponi testified the billboard would be "essentially

almost identical" in size and height to a nearby auto dealer's billboard. Zepponi

conceded the auto dealer's billboard is static and not "a digital billboard."

1 The requirements and limitations are set forth in Township of Edison municipal ordinance sections 37-62.11b.3(a) and (b). A-3954-21 3 Zepponi testified plaintiff's billboard would have an eight-second "flip time,"

meaning the digital messages and advertisements on the billboard would change

every eight seconds. Zepponi explained an eight-second flip time is "standard

in the industry."

Zepponi testified the requested variance for the proposed billboard's larger

sign-face area—672 square feet of sign area for each of the two digital signs

instead of the 250 square feet permitted under the ordinance—because the

billboard "is an outdoor advertising type structure" directing messages at

passing motorists who need to view the information displayed on the billboard

"at safe timings" and at "a longer read distance." Zepponi explained the variance

for the 110-foot height of the billboard is necessary because Interstate 287 is at

a higher elevation than the property at Block 7, Lot 49, and there is "a 12-foot

sound wall" between the property's location and Interstate 287. Zepponi

testified there would be "no pollution . . . [d]irectly generated by this

[bill]board]" and the billboard's presence would have "no real impact" on traffic.

Timothy Stauning, a managing member of plaintiff, testified there are

similarly-sized billboards along Interstate 287, citing an auto-dealer's static

billboard that is located about one-and-one-third miles from the site of plaintiff's

proposed billboard. Stauning also testified the New Jersey Department of

A-3954-21 4 Transportation (NJDOT) approves and allows billboards with one-thousand-

square-foot sign faces adjacent to interstate highways and those billboards are

"considerably" larger than the 672-square-foot sign face areas for each of the

digital signs that comprise the billboard for which plaintiff sought the variance.

Stauning explained the NJDOT had approved the one-and-one-third-mile

distance between plaintiff's proposed billboard and the auto-dealer's billboard.

According to Stauning, a billboard with a 672-square-foot sign face is

"standard size in the industry." He also explained that an "eight-second flip"

time for the display of different messages is standard "around the country," with

some states allowing four-second flip times. Stauning showed the Board a video

simulation "of an eight-second flip time." Stauning further testified plaintiff is

"committed to public service and, . . . state government and local governments

will have instant access to the emergency messaging capabilities" on the

proposed billboard.

Ray Digby, a "project manager" at Watchfire Signs, prepared a report

regarding the light that will be generated by the proposed billboard. Digby

testified "the [billboard's] sign would become unreadable" outside a "70 degree[]

[angle] in each direction of the lighting cone" around the billboard. Digby

testified the billboard would use Watchfire's "newer technology, called light

A-3954-21 5 blocking louvers," to "block[] the light or narrow[] . . . the viewing cone" to

"stop[] glare" and produce "better viewability" for the sign. As explained by

Digby, the light-blocking louver technology is a "prototype[]" in "the beginning

stages" of "real application[.]"

Digby played for the Board a video simulation of the light-blocking louver

technology. According to Digby's discussion of the video simulation, residents

of the nearby neighborhood "would see a small bit of light if they looked in th[e]

direction" of the billboard but "[t]here wouldn't be any glare on their windows"

from the billboard.

Plaintiff also called William Wyrick, a Watchfire Signs's representative,

as a witness. He explained Watchfire "manufactur[es] digital screens" and

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American Outdoor Advertising, LLC v. Edison Township Zoning Board of Adjustment, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-outdoor-advertising-llc-v-edison-township-zoning-board-of-njsuperctappdiv-2024.