American Outdoor Advertising, LLC v. Edison Township Zoning Board of Adjustment

New Jersey Superior Court Appellate Division·Decided December 4, 2024·No. A-3954-21·Unpublished

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION This opinion shall not "constitute precedent or be binding upon any court." Although it is posted on the internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION

DOCKET NO. A-3954-21

AMERICAN OUTDOOR ADVERTISING, LLC,

Plaintiff-Respondent, v.

EDISON TOWNSHIP ZONING BOARD OF ADJUSTMENT,

Defendant-Appellant.

Submitted October 18, 2023 – Decided December 4, 2024 Before Judges Vernoia and Gummer.

On appeal from the Superior Court of New Jersey, Law Division, Middlesex County, Docket No. L-3765-21.

Bhavini Tara Shah, LLC, attorneys for appellant (Robert J. Cardonsky, of counsel; Bhavini Tara Shah, on the briefs).

DiFrancesco, Bateman, Kunzman, Davis, Lehrer & Flaum, PC, attorneys for respondent (Jeffrey B. Lehrer, of counsel and on the brief; Susan F. Bateman, on the brief).

The opinion of the court was delivered by VERNOIA, J.A.D.

The Edison Township Zoning Board of Adjustment appeals from an order reversing its April 27, 2021 resolution denying plaintiff American Outdoor Advertising, LLC's application for preliminary and final site plan approval s, a N.J.S.A. 40:55D-70(d)(3) conditional use variance, a N.J.S.A. 40:55D-70(d)(6) height variance, and other N.J.S.A. 40:55D-70(c) bulk variances permitting construction of a two-sided, 110-foot tall, digital billboard on property located in an L-I—light industrial—zone under applicable Edison Township ordinances. The court's order also remanded the matter to the Board for entry of a resolution granting plaintiff's application based on the plans plaintiff had submitted and subject to any conditions to which plaintiff had agreed during the Board proceedings. We vacate the court's order and remand for further proceedings before the Board.

I.

The Board's Hearing of Plaintiff's Application Plaintiff is in the business of building and operating billboards. It leased a portion of Block 7, Lot 49 in Edison Township for the purpose of constructing a digital billboard on the property. The property is in an L-I zone that is located A-3954-21

near Interstate Route 287. Individuals traveling in their vehicles on that roadway are the billboard's target audience.

The Edison municipal ordinance governing the L-I zone provides that a billboard requires a fifteen-foot setback and is limited to one sign face, 250 square feet of "sign area," and fifteen feet of "sign height." 1 Plaintiff applied to the Board for the variances because plaintiff's proposed billboard is V-shaped with two digital signs, each with a 672-square-foot sign area, and with a height of 110 feet, more than seven times the ordinance's fifteen-foot height restriction. Plaintiff also sought a variance from the ordinance's fifteen-foot-setback requirement; plaintiff proposed a five-foot setback for the billboard.

The Board conducted two public hearings on the application. We briefly summarize the testimony presented to provide context for the issues presented on appeal.

Plaintiff called Alex Zepponi, a licensed professional engineer and planner, as a witness. Zepponi testified the billboard would be "essentially almost identical" in size and height to a nearby auto dealer's billboard. Zepponi conceded the auto dealer's billboard is static and not "a digital billboard."

1 The requirements and limitations are set forth in Township of Edison municipal ordinance sections 37-62.11b.3(a) and (b).

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Zepponi testified plaintiff's billboard would have an eight-second "flip time," meaning the digital messages and advertisements on the billboard would change every eight seconds. Zepponi explained an eight-second flip time is "standard in the industry."

Zepponi testified the requested variance for the proposed billboard's larger sign-face area—672 square feet of sign area for each of the two digital signs instead of the 250 square feet permitted under the ordinance—because the billboard "is an outdoor advertising type structure" directing messages at passing motorists who need to view the information displayed on the billboard "at safe timings" and at "a longer read distance." Zepponi explained the variance for the 110-foot height of the billboard is necessary because Interstate 287 is at a higher elevation than the property at Block 7, Lot 49, and there is "a 12-foot sound wall" between the property's location and Interstate 287. Zepponi testified there would be "no pollution . . . [d]irectly generated by this [bill]board]" and the billboard's presence would have "no real impact" on traffic.

Timothy Stauning, a managing member of plaintiff, testified there are similarly-sized billboards along Interstate 287, citing an auto-dealer's static billboard that is located about one-and-one-third miles from the site of plaintiff's proposed billboard. Stauning also testified the New Jersey Department of

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Transportation (NJDOT) approves and allows billboards with one-thousand- square-foot sign faces adjacent to interstate highways and those billboards are "considerably" larger than the 672-square-foot sign face areas for each of the digital signs that comprise the billboard for which plaintiff sought the variance. Stauning explained the NJDOT had approved the one-and-one-third-mile distance between plaintiff's proposed billboard and the auto-dealer's billboard.

According to Stauning, a billboard with a 672-square-foot sign face is "standard size in the industry." He also explained that an "eight-second flip" time for the display of different messages is standard "around the country," with some states allowing four-second flip times. Stauning showed the Board a video simulation "of an eight-second flip time." Stauning further testified plaintiff is "committed to public service and, . . . state government and local governments will have instant access to the emergency messaging capabilities" on the proposed billboard.

Ray Digby, a "project manager" at Watchfire Signs, prepared a report regarding the light that will be generated by the proposed billboard. Digby testified "the [billboard's] sign would become unreadable" outside a "70 degree[] [angle] in each direction of the lighting cone" around the billboard. Digby testified the billboard would use Watchfire's "newer technology, called light

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blocking louvers," to "block[] the light or narrow[] . . . the viewing cone" to "stop[] glare" and produce "better viewability" for the sign. As explained by Digby, the light-blocking louver technology is a "prototype[]" in "the beginning stages" of "real application[.]"

Digby played for the Board a video simulation of the light-blocking louver technology. According to Digby's discussion of the video simulation, residents of the nearby neighborhood "would see a small bit of light if they looked in th[e] direction" of the billboard but "[t]here wouldn't be any glare on their windows" from the billboard.

Plaintiff also called William Wyrick, a Watchfire Signs's representative, as a witness. He explained Watchfire "manufactur[es] digital screens" and testified the proposed billboard included a patent-pending technology "which reduces the cone of light or the viewing angle" of the billboard to "30 degrees to the left and 30 degrees to the right." Wyrick testified the "technology will restrict the viewing area" for the messages displayed on the billboard. He presented a video demonstration of how "the light[-]blocking technology [a]ffects your viewing angle" at various locations surrounding the billboard. Wyrick opined there would be "zero visibility of the sign to residents" in the

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neighborhoods nearby Interstate 287. Wyrick testified this would be true "even during daylight hours."

Justin Taylor, an engineer "[p]racticing traffic planning for over [twenty]

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