American-Marietta Co. v. Krigsman

168 F. Supp. 645, 120 U.S.P.Q. (BNA) 358, 1958 U.S. Dist. LEXIS 3116
CourtDistrict Court, E.D. New York
DecidedDecember 22, 1958
DocketCiv. A. No. 19150
StatusPublished
Cited by2 cases

This text of 168 F. Supp. 645 (American-Marietta Co. v. Krigsman) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American-Marietta Co. v. Krigsman, 168 F. Supp. 645, 120 U.S.P.Q. (BNA) 358, 1958 U.S. Dist. LEXIS 3116 (E.D.N.Y. 1958).

Opinion

BYERS, Chief Judge.

This is a plaintiff’s motion for a temporary injunction in an unfair competition case. The device involved is a floor mop, the essential operating element of which is a synthetic sponge, made of a cellulose compound that resembles sponge rubber in appearance and function.

That element is squeezed dry of moisture content by the pressure of a back plate, manually applied to accomplish the desired result without contact between the hands of the user of the mop and the sponge itself.

The sponge is held in position by a metal base, into which a handle is inserted for ease in conducting the mopping operation. When a sponge is worn out, it is replaced by a refill, so that the useful life of the mop as a whole is thus a matter of years, because the metal holder and the back presser are of substantial and lasting construction, and are practically rust proof.

The case as developed at the hearing, and as shown in the affidavits pro and con, is unusual in that the accused device is conceded to be practically identical with the plaintiff’s product in construction, dimensions, and appearance.

The same is true as to the refills, including the cellophane wrapping thereof, as to color and appearance, except in respect of wording on the wrappers, of which more will be said. The sale of refills is an important element in the business of both parties.

The reason for the identity in the two devices in all material and visible respects is to be found in the history of the making and marketing of the mop, which can best be understood by a brief reference to the parties and their predecessors.

Parties.

Plaintiff is an Illinois corporation having acquired all the property and goodwill of O’Cedar Corporation. For convenience it will be referred to as O’Cedar.

The defendants are individuals doing business in Brooklyn as partners, under the trade-name of Jamick Manufacturing Company. They purchase the parts of their product from Crown 400 Corporation, an Illinois corporation of which Nathaniel B. Greenleaf is president and treasurer. His role in the entire situation under examination is of great importance. The defendants assemble the parts and market the mop in its completed form.

Crown 400 was organized by Greenleaf to manufacture and sell the mop in the United States, after the termination of a license agreement which he had entered into in 1949 with O’Cedar, which termination became effective November 15, 1957.

He had assigned his rights under that license agreement — in August of 1949' — ■ to Sponge Products Company, also an Illinois corporation. It seems therefore that the latter was in the legal position to authorize Crown 400 to manufacture and sell, which would explain why the latter is the source of the defendants’ supply of parts.

Greenleaf is also president and treasurer of Sponge Products, and president and board chairman of “O’Cedar of Canada,” a Canadian corporation of Stratford, Ontario, Canada.

Recurring to 1949, it was in that year that Greenleaf originated the said mop and thereafter procured letters patent in the United States upon the mechanical device, but not its design. Either or both [647]*647of those patents seemingly were adjudged to be invalid (this is an over-simplification but will presently suffice), and it was for that reason, as now stated, that O’Cedar terminated the 1949 license agreement with Greenleaf as of November 15, 1957.

During the eight years that the license was in effect, O’Cedar built up a large and lucrative business in what came to be known as the O’Cedar Mop.

This was accomplished as the result of the expenditure for advertising of a total sum of $5,297,000 from August of 1949 through the year 1957.

The sales for that period in dollars was $24,465,000 in mops, and $10,059,000 in refills.

These figures have not been challenged and are consistent only with the establishment of so considerable a volume of business that the inference is compelling that the public had come to identify the O’Cedar mop with the plaintiff as the source of production. If secondary meaning is challenged, which is none too clear, the figures go far to answer the challenge. The unit sale in mops grew from 134,000 in 1949 to 1,142,000 for nine months of 1957. The refills grew from 16,000 in 1949 to 1,580,000 in the same period of 1957.

During the years that the Greenleaf license to O’Cedar was in effect, royalties were paid in the total sum of $704,-866 to Sponge Products Corporation as assignee of Greenleaf. Thus the process of creating and expanding plaintiff’s business and good-will yielded a very substantial contribution to the Greenleaf exchequer, between 1949 and 1957.

The license agreement granted by Greenleaf seemingly permitted O’Cedar to manufacture and sell the mop in the United States, as described in his then pending applications for patent which were filed in the U. S. Patent Office on December 21, 1948.

O’Cedar began operations pursuant to the license in August of 1949 and registered its trade-mark O’Cedar for dust mops and refills; as to the former, in 1950 (two registrations), and as to the latter, on January 7, 1958, and adopted the design of the entire product which Greenleaf had originated.

The Canadian activities of Greenleaf during the period embraced by the duration of the license must be understood in connection with the entire controversy. He operated in that market, i. e., produced and sold the said mop according to the form and in the design heretofore stated, through a corporation named “O’Cedar of Canada” under the trademark “Chan No. 10.” Had he chosen to use the trade-mark of the plaintiff in his Canadian business, he would have had to pay a royalty to the plaintiff, according to a license agreement in which the latter was licensor. Seemingly that was never done. However, the plaintiff’s own advertising matter in many of its forms contained this wording “O’Cedar Corpn. Chicago Illinois” and separately, “O’Cedar of Canada Ltd. Toronto Canada.” The reason for this usage has not been explained, and invites no comment.

The situation confronting Greenleaf upon receiving notice of the cancellation of the license by plaintiff, was that he had facilities for the production and sale in the United States, of the mop which he had been making and selling in Canada, which was identical with “O’Cedar 76.”

Thus the competition which the plaintiff asserts to be unfair, was not the manufacture and sale of a wholly unrelated and new device which closely simulated that of the plaintiff, but an effort to continue to furnish to the public the same article under the trade-mai’k “Crown 400” which had obtained its own commercial identity under the plaintiff’s trade-mark “O’Cedar 76.”

Obviously the issue of alleged unfair competition is thus straitly confined.

Competing Devices.

Enough has been stated on this subject to indicate that as to the mops, they were practically indistinguishable in appearance. No argument is made to the contrary.

[648]*648The plaintiff’s mop here in suit was marketed under the name “O’Cedar 76 Sponge Mop” until March of 1958, when a new model was put on the market by plaintiff under the name and style of “New O’Cedar 76 Sponge Mop.”

The differences are of design, and are not readily apparent.

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Related

Pezon Et Michel v. Ernest R. Hewin Associates, Inc.
270 F. Supp. 423 (S.D. New York, 1967)
American-Marietta Co. v. Krigsman
170 F. Supp. 770 (E.D. New York, 1959)

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Bluebook (online)
168 F. Supp. 645, 120 U.S.P.Q. (BNA) 358, 1958 U.S. Dist. LEXIS 3116, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-marietta-co-v-krigsman-nyed-1958.