American Association of Motorcycle Injury Lawyers, Inc. v. HP3 Law, LLC

CourtDistrict Court, N.D. Illinois
DecidedJuly 20, 2021
Docket1:20-cv-04866
StatusUnknown

This text of American Association of Motorcycle Injury Lawyers, Inc. v. HP3 Law, LLC (American Association of Motorcycle Injury Lawyers, Inc. v. HP3 Law, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
American Association of Motorcycle Injury Lawyers, Inc. v. HP3 Law, LLC, (N.D. Ill. 2021).

Opinion

UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

AMERICAN ASSOCIATION OF MOTORCYCLE ) INJURY LAWYERS, INC., ) ) 20 C 4866 Plaintiff, ) ) Judge Gary Feinerman vs. ) ) HP3 LAW, LLC, and HOWARD PIGGEE III, ) ) Defendants. )

MEMORANDUM OPINION AND ORDER American Association of Motorcycle Injury Lawyers, Inc. (“AAMIL”), an association of law firm members doing business as “LAW TIGERS,” alleges in this suit that HP3 Law, LLC, and its managing member, Howard Piggee III, violated the Lanham Act, 15 U.S.C. § 1051 et seq., and Illinois law by using the designation “TIGER LAW” and the domain name “tigerlaw.com” in connection with their advertising and provision of legal services. Doc. 20. Defendants move to dismiss the suit under Civil Rule 12(b)(6). Doc. 22. The motion is denied. Background In resolving a Rule 12(b)(6) motion, the court assumes the truth of the operative complaint’s well-pleaded factual allegations, though not its legal conclusions. See Zahn v. N. Am. Power & Gas, LLC, 815 F.3d 1082, 1087 (7th Cir. 2016). The court must also consider “documents attached to the complaint, documents that are critical to the complaint and referred to in it, and information that is subject to proper judicial notice,” along with additional facts set forth in AAMIL’s brief opposing dismissal, so long as those additional facts “are consistent with the pleadings.” Phillips v. Prudential Ins. Co. of Am., 714 F.3d 1017, 1020 (7th Cir. 2013) (internal quotation marks omitted). The facts are set forth as favorably to AAMIL as those materials allow. See Pierce v. Zoetis, Inc., 818 F.3d 274, 277 (7th Cir. 2016). In setting forth those facts at the pleading stage, the court does not vouch for their accuracy. See Goldberg v. United States, 881 F.3d 529, 531 (7th Cir. 2018). A. AAMIL’s Services AAMIL is an association of law firms across the United States doing business as

“Law Tigers.” Doc. 20 at ¶ 14. On its website, www.lawtigers.com, AAMIL provides the public with motorcycle accident resources, including material regarding accident prevention, helmet laws, motorcyclist rights, insurance claims, and information about the legal process involved in a typical motorcycle accident lawsuit. Id. at ¶ 17. AAMIL’s website also hosts a directory of lawyers who focus their practice on personal injury cases, including those involving motorcycle accidents. Id. at ¶ 18. Only lawyers who are “members” of AAMIL are listed on the directory. Id. at ¶ 19. AAMIL grants each member “exclusive” membership rights to a certain geographic area, meaning that the member is the only law firm listed for that area. Id. at ¶¶ 22, 25. AAMIL has granted membership rights to a law firm with a membership area that encompasses Chicago. Id.

at ¶ 24. Potential clients who call Law Tigers from a primary residence in a membership area, or who submit an inquiry through www.lawtigers.com and list a primary residence in a membership area, are routed to the law firm with membership rights to that area. Id. at ¶ 23. B. AAMIL’s Trademarks Since 2001, AAMIL has promoted its services under the trademark Law Tigers®. Id. at ¶ 26. AAMIL owns two federal registrations for the mark, each based on its use in interstate commerce since at least January 2001. Id. at ¶¶ 29-30. The registrations give AAMIL the right to use Law Tigers® in connection with its services, which are: (1) “[l]egal services, namely, legal services, legal advisory services, provision of legal consultations, legal advice and representation of others in legal matters, legal research, notary public services, and providing information in the field of personal injury and accident law,” id. at ¶ 29; (2) “[a]ssociation services, namely, promoting the interests of lawyers who have an interest in personal injury and accident law[,] … promoting the interests of lawyers and law professionals[, and] … promoting the interests of

motorcyclists and motorcycle drivers,” id. at ¶ 30; and (3) “[b]usiness services, namely, providing a website featuring an interactive portal wherein potential clients can locate and contact lawyers,” ibid. AAMIL alleges that the Law Tigers® mark “is a well-known and famous symbol of AAMIL’s [s]ervices among both United States law firms and the general consuming public of the United States as a designation of the source of the services of AAMIL and its members.” Id. at ¶ 121. To support this allegation, AAMIL further alleges that: • “AAMIL has exclusively and continuously promoted and used the LAW TIGERS® trademark for nearly 20 years.” • “AAMIL has members providing legal services across the United States and in approximately 42 designated markets, including in Illinois.” • “AAMIL has promoted the LAW TIGERS® network of legal service providers, motorcycle awareness, and accident safety nationwide through television and radio commercials, billboards, motorcycle magazine ads, motorcycle club newsletter ads, utilization of marketing managers to routinely visit motorcycle shops and set up and man displays at motorcycle events, motorcycle club/organization outreach, mobile billboards (i.e., vehicle wraps), printed marketing materials/signage (teardrops, cut outs, flags, banners, etc.), search engine optimization, digital marketing, chat services and social media.” • “In 2019, AAMIL generated over $20 million in income through AAMIL memberships.” • “In 2019, AAMIL spent over $16.5 million on marketing campaigns for its members.” • “[There is a] high degree of actual recognition of the LAW TIGERS® mark among law firms and the general consuming public of the United States.” Id. at ¶¶ 116-121. In addition to the Law Tigers® mark, AAMIL owns federal trademark registrations for various tiger images, slogans, and graphics, which it calls the “Tiger Image Marks.” Id. at ¶ 31. Those marks, which AAMIL uses to identify its services, are based on their use in interstate commerce since at least January 1, 2001 or February 1, 2009. Id. at ¶¶ 34, 36, 38, 40, 42. AAMIL does not permit its members to use either the Tiger Image Marks or the Law Tigers®

trademark to identify themselves or their services. Id. at ¶¶ 28, 32. Instead, AAMIL itself uses the marks to identify and advertise its members, and to provide the public with information about personal injury law and motorcycle accident legal services. Ibid. C. The Alleged Infringement HP3 Law provides legal services in the Chicago area. Id. at ¶ 3. Piggee is HP3 Law’s manager and its sole owner, member, and attorney, and he “is solely responsible for directing the day-to-day operations and activities of HP3 [Law].” Id. at ¶¶ 5-6, 8. In around December 2012, Defendants began using the designation “TIGER LAW” to advertise and provide legal services in the AAMIL membership area encompassing Chicago. Id. at ¶¶ 44-45. On January 30, 2013, HP3 Law applied to the U.S. Patent and Trademark Office (“USPTO”) for registration of

“TIGER LAW” as a trademark for “legal services.” Id. at ¶ 50. Piggee signed the trademark application in his capacity as HP3’s “Manager.” Id. at ¶ 51. The USPTO denied the application, citing the likelihood of consumer confusion between Defendants’ proposed TIGER LAW designation and AAMIL’s Law Tigers® registered trademark. Id. at ¶ 52.

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American Association of Motorcycle Injury Lawyers, Inc. v. HP3 Law, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/american-association-of-motorcycle-injury-lawyers-inc-v-hp3-law-llc-ilnd-2021.