Amc Entertainment Holdings, Inc., Amc Entertainment, Inc., and American Multi-Cinema, Inc. v. Ipic-Gold Class Entertainment, LLC and Ipic Texas, Llc

CourtTexas Supreme Court
DecidedJanuary 14, 2022
Docket20-0014
StatusPublished

This text of Amc Entertainment Holdings, Inc., Amc Entertainment, Inc., and American Multi-Cinema, Inc. v. Ipic-Gold Class Entertainment, LLC and Ipic Texas, Llc (Amc Entertainment Holdings, Inc., Amc Entertainment, Inc., and American Multi-Cinema, Inc. v. Ipic-Gold Class Entertainment, LLC and Ipic Texas, Llc) is published on Counsel Stack Legal Research, covering Texas Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Amc Entertainment Holdings, Inc., Amc Entertainment, Inc., and American Multi-Cinema, Inc. v. Ipic-Gold Class Entertainment, LLC and Ipic Texas, Llc, (Tex. 2022).

Opinion

Supreme Court of Texas ══════════ No. 20-0014 ══════════

AMC Entertainment Holdings, Inc., AMC Entertainment, Inc., and American Multi-Cinema, Inc., Petitioners,

v.

iPic-Gold Class Entertainment, LLC and iPic Texas, LLC, Respondents

═══════════════════════════════════════ On Petition for Review from the Court of Appeals for the First District of Texas ═══════════════════════════════════════

Argued September 16, 2021

CHIEF JUSTICE HECHT delivered the opinion of the Court.

Justice Young did not participate in the decision.

Respondents allege that petitioners conspired to restrain trade in the movie-theater market in violation of Section 15.05(a) of the Texas Free Enterprise and Antitrust Act (“Texas Antitrust Act”). 1 The Act provides that it “shall be construed in harmony with federal judicial

1 TEX. BUS. & COM. CODE §§ 15.01-15.22. interpretations of comparable federal antitrust statutes”. 2 “Section 15.05(a) is comparable to, and indeed taken from, section 1 of the Sherman Antitrust Act”. 3 The United States Supreme Court has held that “[t]o survive a motion for summary judgment . . . , a plaintiff seeking damages for a violation of § 1 must present evidence ‘that tends to exclude the possibility’ that the alleged conspirators acted independently.” 4 The parties agree that this requirement governs in cases brought under the Texas Act; they disagree on its application in this case. The court of appeals held that respondents satisfied this requirement and reversed the trial court’s summary judgment for petitioners. 5 We disagree and thus reverse and render judgment for petitioners. I A AMC 6 and its competitor Regal 7 own the two largest movie-

2 Id. § 15.04. 3 DeSantis v. Wackenhut Corp., 793 S.W.2d 670, 687 (Tex. 1990); see 15 U.S.C. § 1 (“Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal.”). 4 Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 588 (1986) (quoting Monsanto Co. v. Spray-Rite Serv. Corp., 465 U.S. 752, 764 (1984)); accord Bell Atl. Corp. v. Twombly, 550 U.S. 544, 554 (2007) (citing Matsushita). 5 592 S.W.3d 946, 958 (Tex. App.—Houston [1st Dist.] 2019). By “AMC” we refer to petitioners AMC Entertainment Holdings, Inc., 6

AMC Entertainment, Inc., and American Multi-Cinema, Inc. 7 By “Regal” we refer to Regal Entertainment Group.

2 theater chains in North America, with hundreds of theaters each. 8 Both chains specialize in megaplexes—large theaters with 20 or more screens and traditional amenities such as popcorn, soft drinks, and candy. iPic 9 owns a chain of boutique theaters in the United States. iPic’s theaters—there were 13 at the time of the trial court proceedings, and around 15 today—offer an upscale experience with reclining seats situated in pods, full-service waitstaff, chef-prepared meals, and specialty cocktails. A “premium plus” ticket at an iPic theater costs more than twice the typical ticket at an AMC or Regal megaplex. iPic alleges that starting in early 2013, AMC and Regal conspired to eliminate iPic from the markets in Houston and Frisco, just north of Dallas, by “clearing” a proposed iPic theater near Regal Greenway in central Houston and another near AMC Stonebriar in Frisco. iPic’s allegations require an understanding of the film industry. AMC, Regal, and iPic are movie exhibitors. Historically, exhibitors licensed movies from third-party distributors, which acted as liaisons between exhibitors and the production studios. Today, the six largest production studios—Walt Disney Studios, Warner Brothers Entertainment, 20th Century Fox, Paramount Pictures, Sony Pictures, and Universal Studios—act as their own distributors. But there remain independent distributors too, such as Lionsgate, Focus, the Weinstein Company, Bleeker Street, Broad Green, and Open Road Films.

8 AMC and Regal are two-thirds of the “Big Three” U.S. movie-theater chains, the third being Cinemark. 9 By “iPic” we refer to respondents iPic-Gold Class Entertainment, LLC and iPic Texas, LLC.

3 Open Road is an independent distributor formed in 2011 as a joint venture between AMC and Regal. Open Road has since been sold, but at all times relevant to this lawsuit, it was owned by AMC and Regal, and executives of both companies sat on its board. When theaters in close proximity show the same first-run (new release) film, they are playing the film day-and-date. To prevent playing day-and-date with a competitor, a theater can request that a film’s distributor grant it a clearance—an exclusive license to show the film for a period of time. Clearance practices are traceable to the earliest days of the film industry. Because theaters had only a handful of screens, they could not play every first-run film available. Theaters nearby one another thus bid against each other to secure the exclusive license to play a particular film. In exchange for that exclusive license, a theater would pay the distributor a guaranteed sum and take responsibility for advertising and promoting the film in the area. The parties disagree about what role clearances have played in the industry in more recent history. At a pretrial hearing in the trial court, iPic presented witness testimony that clearances began phasing out in the 1980s when distributors moved to an allocation system. Later, when megaplexes began sprouting up in the mid-1990s, allocating films was no longer necessary because a megaplex can play every first-run movie available. Regal is no longer a party to this case, but its historical clearance practices are central to iPic’s conspiracy allegations against AMC. Regal CEO Amy Miles testified that when she joined the company in 1999, Regal already had a general policy of seeking clearances against

4 theaters in proximity to a Regal theater. Miles explained that Regal recognizes 70 clearance zones across the country in which Regal seeks clearances against any class of theater within three miles, and distributors therefore allocate first-run films between Regal and the theater nearby. In Houston, for example, Regal Greenway sought clearances against the River Oaks Theatre beginning in 1999 when the Greenway opened. 10 In 17 of Regal’s clearance zones, Regal clears a theater owned by AMC. In 15, one Regal theater clears another Regal theater. One example is a clearance zone in northern Virginia, where a 20-screen Regal theater clears one of Regal’s smaller theaters that offers luxury amenities similar to those offered by iPic. Another example occurs in northwest Austin, where Regal’s Gateway 16 does not play day-and-date with its Arbor 8 theater. Miles testified that Regal believes clearances are beneficial to the entire film-industry ecosystem, including theaters and customers, because clearances ultimately facilitate more films being shown in a geographic area and for longer. Miles projected that without clearance zones, theaters would devote most of their screens to blockbusters, which would play through the theaters faster, resulting in less choice for consumers and less revenue for distributors and theaters. Miles acknowledged, however, that Regal has made some exceptions to its three-mile policy over the years. Regal usually does not

10 The historic River Oaks Theatre opened in Houston’s River Oaks District in 1939 and closed permanently in March 2021. The theater was a Houston landmark known for playing The Rocky Horror Picture Show on Saturdays.

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Amc Entertainment Holdings, Inc., Amc Entertainment, Inc., and American Multi-Cinema, Inc. v. Ipic-Gold Class Entertainment, LLC and Ipic Texas, Llc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/amc-entertainment-holdings-inc-amc-entertainment-inc-and-american-tex-2022.