Ali v. Yelp CA6

CourtCalifornia Court of Appeal
DecidedAugust 9, 2022
DocketH048926
StatusUnpublished

This text of Ali v. Yelp CA6 (Ali v. Yelp CA6) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ali v. Yelp CA6, (Cal. Ct. App. 2022).

Opinion

Filed 8/8/22 Ali v. Yelp CA6 NOT TO BE PUBLISHED IN OFFICIAL REPORTS California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SIXTH APPELLATE DISTRICT

SYED NAZIM ALI, H048926 (Santa Clara County Plaintiff and Appellant, Super. Ct. No. 19CV349362)

v.

YELP, INC.,

Defendant and Respondent.

Appellant Syed Nazim Ali challenges the trial court’s 2021 order dismissing with prejudice his action against respondent Yelp, Inc. (Yelp) following arbitration proceedings. On appeal, Ali contends that the trial court erred in (1) granting Yelp’s motion to compel arbitration because Ali never agreed to arbitration and the arbitration agreement was unconscionable, (2) denying his request to stay the arbitration proceedings, and (3) dismissing his action because it had merit. We reject Ali’s contentions and affirm the trial court’s order. I. FACTUAL AND PROCEDURAL BACKGROUND In June 2019, Ali filed an action against Yelp for breach of contract, intentional interference with prospective economic advantage, and defamation. In July 2019, Ali filed an amended complaint that added causes of action for fraud, unfair competition, negligent misrepresentation, promissory estoppel, and false advertising. Ali’s amended complaint alleged that he had been an entrepreneur for 22 years and was a “high market profile professional” and a licensed “Legal Document Assistant.” In 2018, he created a business called LDA Legal Solutions (LDALS) to provide “legal documents services” to consumers. He initially considered and rejected advertising with Yelp and chose instead to use Craigslist and physical signs advertising his business. However, in June 2018, Ali responded to a Yelp promotion and entered into a contract with the company for marketing services. He subsequently disputed the charges that Yelp was billing to his credit card and requested a refund. Ali terminated the contract after Yelp refused his refund request. Ali later contacted Yelp about his belief that Yelp was not showing all of the positive reviews for LDALS, which he believed was in retaliation for his termination of his contract with Yelp. He alleged that “Yelp did not properly display good customer reviews fairly.” In May 2019, one of LDALS’s customers posted a negative review on Yelp, which included a statement that Ali had threatened legal action against her. Ali’s lawyer contacted the customer and told her that her contract with LDALS required her to resolve any dispute in arbitration before the American Arbitration Association 1 (AAA). LDALS required all of its customers to agree to AAA arbitration. Ali posted a comment responding to the customer’s review and accusing her of breach of contract. Yelp declined Ali’s request that it remove the negative review. Yelp placed a “Consumer Alert: Questionable Legal Threats” on LDALS’s Yelp page notifying

1 The arbitration clause from Ali’s company’s website that appears in the record on appeal and is dated “9/15/2019” provides (all wording in the original): “You agree and understand that all and/or any of our disputing coming out of this service contract will be resolved by American Arbitration Association (AAA) in the County of Santa Clara, California, and the claims can not be exceed the cost of the money you have paid us within this contract. You will be required to open the dispute if you wish to. You will compel to use (AAA) over the court should a dispute arise.”

2 consumers that the business “may have tried to abuse the legal system” by threatening legal action against a reviewer. In September 2019, Yelp filed a motion to compel arbitration of Ali’s legal action against it. Yelp’s motion was supported by documentation that when Ali purchased Yelp’s advertising services, he accepted Yelp’s “Master Advertiser Terms,” which included an arbitration clause. Yelp’s “Master Advertising Terms” was a two- page document containing 10 numbered sections. Section no. 9 was entitled “Choice of Law and Arbitration” and appeared in red letters. This provision required that all disputes be resolved by binding arbitration before AAA, governed by AAA’s “Commercial Arbitration Rules.” It also provided that the arbitration would be governed by the Federal Arbitration Act (FAA). In its motion, Yelp asked that Ali’s action be stayed or dismissed so that the dispute could proceed in arbitration. Ali filed opposition to Yelp’s motion to compel. He contended that the arbitration clause was “procedurally unconscionable” because it was “a contract of adhesion” that was “buried” in the contract and “not clearly explained to consumers.” He declared that the Yelp employee he had dealt with had not mentioned the arbitration clause. Ali contended he was unaware that he was agreeing to an arbitration clause. He also argued that the arbitration clause was procedurally unconscionable because he had no “opportunity to refuse” it. Ali asserted that the arbitration clause was substantively unconscionable because it restricted his discovery rights. In February 2020, after no party contested the court’s tentative ruling, the court granted Yelp’s motion. In its order, the trial court found “no substantive or procedural unconscionability, and . . . that Plaintiff consented to the arbitration provisions by agreeing to the Advertising Terms.” The court observed, “It is not a defense that Plaintiff chose not to read the Advertising Terms. Moreover, Plaintiff represents

3 himself to be a sophisticated consumer and an expert in cyber security.” The court ordered “the action [] stayed pending completion of the arbitration.” 2 In August 2020, Ali filed a “status report” with the court. He informed the court that he had paid $2,200 in November 2019 and “opened an Arbitration case” with AAA. In February 2020, AAA informed him that “in order to proceed” he would need to pay a “$3,300 Proceed Fee.” He requested a “fee waiver” for “financial hardship,” and AAA did not require him to pay the $3,300 “Proceed Fee.” In May 2020 and June 2020, AAA sent him invoices for $11,650 for the arbitrator’s fees and expenses. Ali told AAA about his financial hardship and offered to pay $250 a month. 3 AAA did not accept this offer. At this point, Yelp had an anti-SLAPP motion pending before the arbitrator. Ali had been given a September 2020 deadline to pay $3,150 of the AAA fees, with the remainder due in November 2020. AAA suspended the arbitration in June 2020 pending Ali’s payment of the fees. In August 2020, Ali asked the trial court to “place this matter back to Court calendar” so that the matter could proceed in court rather than in arbitration. The appellate record contains no order from the trial court concerning Ali’s request. On November 5, 2020, the trial court held a regularly scheduled status hearing. The hearing was not reported. According to the minute order, Yelp appeared telephonically at the hearing; there is no indication that Ali appeared. The trial court set the case for “status review re: arbitration” (capitalization omitted) on March 4, 2021.

2 Yelp requests judicial notice of various arbitration documents that were not before the trial court. Since these documents are not necessary to our resolution of Ali’s appeal, we deny the request. 3 We note that, at that rate, it would have taken Ali four years to pay the arbitration costs.

4 On March 4, 2021, the trial court conducted the status review. The hearing was not reported.

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Cite This Page — Counsel Stack

Bluebook (online)
Ali v. Yelp CA6, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ali-v-yelp-ca6-calctapp-2022.